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Staying “available” and “in contact” with your clients is an
important part of good Customer Service. But sometimes this
can be hard to do as we juggle our personal lives along with
our business obligations. Being a Webmistress is nearly a
24-hour-a-day job for me, just about the same as being a
parent, except that on the Web, you aren t expected to fix
lunches. My clients sometimes need close attention and
nurturing during the development of their projects, some
need constant attention, and they all need (and deserve) my
immediate and total attention if and when something goes
wrong.

Let me ask you this….

Have you ever wished you could be at the park with the rest
of your family on a nice Saturday afternoon if only you
didn’t have to wait in the office for that important email
to arrive? I have, and I didn t enjoy it one bit.

Have you put off going on a day trip or even a full vacation
because you can’t leave your computer and your
self-obligated contact with your clients that long? I have,
and I didn t like that, either.

Have you ever tried logging on to the Net while you were
deep in the woods? I have, and now I m not quite so chained
to my home-office computer, thanks to my Sprint PCS Wireless
Web Phone & Connectivity Kit

This is a VERY neat piece of technology, people, and somehow
Sprint has made it really easy to use. In fact, I’d label it
as almost “dummy proof.” (And I can almost hear my
newsletter s proofreader squealing with delight, almost
2,000 miles away.) I had myself set up and surfing within 10
minutes of opening the box. And most of that time was spent
installing the software on my laptop. The actual process of
getting online is as simple as connecting a cable from your
laptop to your phone and logging on as usual.

Honestly, that’s all there is to it! I didn’t even have to
mess with my dialup settings because the PCS Dialer software
that came with it made “mirror” connection settings for me.
All I had to do was select from a drop-down box on the
computer screen which modem I wanted to use. So now, instead
of choosing MSN as I normally would have done, I chose MSN
(Wireless). Within seconds I was connected and surfing.

The ability to be almost anywhere–beach, mountain, forest
or street cafe, and ALSO be “on the Net” brings about a new
feeling of personal freedom (even with your laptop in your
backpack). You don’t have to be chained to your PC in order
to provide first-class, immediate service to your customers.
After years of conscientiously putting clients needs first,
a burnout is almost to be expected, isn’t it? Perhaps you’re
feeling the same thing–burnt out.

Just think how you are going to feel in a few more months
when summer is in full swing and everyone else is having fun
and you’re still sitting there staring at your computer
screen, working, or–more depressing–waiting needlessly for
an email to arrive through those land-loving phone lines.

There was actually another good reason–besides giving me
more personal freedom and still offering good customer
service–for purchasing the Web Connectivity Kit for my PCS
phone. There are times when I am visiting a client (or
potential client) at their place of business and I’d like to
show them something on the Net. I don’t like to have to ask
them if there is a phone line available that I can use. Most
often there isn t, or it would become a big hassle to make a
phone line available. Any good businessperson knows that
causing a “hassle” for a potential client is a sure way to
make a bad impression, and just one bad impression tends to
last a lot longer than most good impressions.

With my Web phone I can connect myself quickly and without
bothering my client. And my ability to connect so quickly
and easily makes a VERY good impression on even the most
reluctant potential client! After I’m done they all want to
know how I “did that”! I had one client take a sour look at
his own cellular phone and toss it across his desk. “Another
18 months on that contract but I don’t care. I’m getting one
of these,” he said as he admired my Sprint PCS setup.

There must be dozens of circumstances where almost anyone
doing business on the Net could benefit from a Sprint PCS
phone and Web Connectivity Kit. Some I’ve mentioned here
from my own experience, and other circumstances may be
unique to your own business or situation. Whether you have
been thinking of getting a wireless connection for some time
or you are just learning that it s possible today, don’t let
a fear of the technology stop you. As I’ve said before, this
is almost “dummy proof” to set up, and connecting to the Net
is really as simple as anything you may be using currently.

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The cost involved isn’t that bad either, unless you don’t
already have a laptop. I can’t imagine lugging that faithful
old Gateway CPU and 21-inch monitor off to the park.
Besides, where would your desktop power plug go, unless you
have a 16-mile-long extension cord. No, a laptop is pretty
much a requirement, to use this neat new technology while
you also enjoy fresh air and life outside the cubicle.

In addition to the laptop, all you will need is a Sprint PCS
Wireless Web phone and the Connectivity Kit. No, a regular
PCS phone or a PrimeCo phone won’t work. The phone HAS to be
a Sprint “Web ready” phone in order to be able to receive
data.

I spent about $175 on my phone and the Web Connectivity kit
was just $99. The kit includes the cable you need to connect
your phone to your laptop, a setup manual, a CD with the
software you need, and a cable adapter for connecting
handheld and palm-sized computers.

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On the Sprint site there is a four-step tour that explains
just how easy it is to set up and use. Have a look around
and see for yourself. Just click on the Wireless data link
and take the tour:

http://www.lrsmarketing.com/wirelessweb.htm

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So if you’re like me and want a little freedom this summer,
without abandoning your clients, or you’d just like to make
your job a little easier, indoors or out, I definitely
recommend getting connected with a Wireless Web phone. I
haven’t regretted it for a minute, and I may even have to
apply a little sun screen lotion while I m working with my
clients this summer!

About the Author

Lisa Schmeckpeper of LRS Marketing
and published in their free newsletter, Website Success
Monthly. To receive a free copy of this informative e-zine
just send email to subscribe@websitesuccessmonthly.com
or visit their website at www.lrsmarketing.com.
Copyright 2000 [LRS Marketing].

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20 Ways Posting Unique Articles Online will Bring You Fame and Fortune

 by: Dr. Lynella Grant

You re Invited… Visualize your article going out like a party invitation

The implied message: “If you like this, come on back to my website to see what else I ve got to show you.”

People who read articles online scan for information of interest. Articles with a fun or warm person-to-person approach have an edge that a purely mental message can t match. Novelty, humor, and wit are hard resist. Intangibles (novel point of view, personality, depth of knowledge) are more appealing than the information itself.

Readers who follow your link are willing to give your website a chance. They wonder if they ll find lots more of whatever they liked about your article. Success with article marketing depends on how consistently your personality shows through.

Anyone who s spent time online knows there are a zillion places to buy any product or service. An enterprise stands out by being unique and relevant. When the website navigation and copy are carefully designed, the article reader could become a repeat visitor or buyer.

Article marketing is a five-step process to get your message out

1. What can you say that s interesting, original, and uniquely yours?
2. Who wants to know that? Know your buyer.
3. What ezines and websites do they follow?
4. Can you distill your message into a useful article? (Self-serving sales letters won t fly)
5. How many relevant places can you find to post it?

There s way too much recycled content online. Anyone who sends out fresh, in-depth articles on a topic will be noticed - and appreciated. Unsure if you can? Find anything you need to make your articles succeed http://www.promotewitharticles.com

THE FAME PART

1. People assume you re an expert on subjects you write about

Shoot for consistent messages and delivery, so you become a trusted voice.

2. You share samples of your wisdom

Articles are long enough to reveal your perspective and savvy. That sets you apart from competitors in the public mind.

3. Reach targeted audiences with precision

The Internet excels at reaching small groups through specialized ezines and websites. Narrow niches are passionately interested in on-topic expertise. Articles appearing there reveal you re an “insider.”

4. Continuous article output builds name recognition and anticipation

People start watching for your next article.

5. Your reputation can grow quickly

Within a few days of posting, your message appears all over the Net.

6. Build relationships with editors and webmasters

As you send consistently high-quality material, they re more eager to present it to their readers.

7. People seek you out with requests and opportunities

When they need services/products related to your savvy, who will they think of?

8. Search engine listings make you easy to find

Before writing articles, Google showed 100+ references to my name. Now it s more than 1200 and growing - just from articles.

9. Readers trust you because you ve helped them

Sharing your knowledge without hype or manipulation builds credibility - the prerequisite for any transaction.

10. You needn t be a great writer, just a well-informed one

Offer specific tips, top-10 lists, how-I-solved-it stories.

THE FORTUNE PART

11. Marketing is about standing out, and article authors stand out

Sharpen your competitive advantage as a recognized known quantity in a very large pond.

12. Every article posted mentions your website in the signature box at the end

These result in greater Page Rank (Google s measure of site popularity), links, and higher search engine ratings. Let search engines send business your way.

13. “Own” the search terms and keywords where you shine

Write repeated articles around a specific theme.

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14. Search engines love content - and reward it

Articles provide keyword-rich content for your website and other related sites.

15. Articles increase your website traffic

16. Enhanced credibility lets you sell more products/services

17. Become sought as a Joint Venture insider

Your articles appear among well-known authorities, so you re invited to participate in additional profit-making activities.

18. Develop a massive list of places that accept and publish your articles

The momentum and benefits build over time.

19. Articles remain posted online a long, and keep on working

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If you are looking for a report on ezines, you can very well decide about the usefulness of the article. As a reader you need to be patient to comprehend till the final word.

Unlike ads, there s no cost to post articles. And people trust them more.

20. You keep getting better and better

Your writing, promotional know-how, and professional skills grow, the longer you use them. That enhances your respect in your field.

Reap Rewards for the Long Term

Articles boost your professional identity - online and off. Think beyond a single article to a series that reinforces all your marketing efforts http://www.promotewitharticles.com/strategy100.html

Don t you deserve the fame and fortune that posted articles can bring your way? Start writing. Keep posting them far and wide. And stay alert for fame and fortune.

© Lynella Grant, 2005

About The Author Dr. Lynella Grant - Consultant and Author - Promote yourself, business, website, or book with articles posted online. Extensive Free Resources at Article Marketing Academy http://www.promotewitharticles.com (719) 395-9450 Off the Page Press This stuff is remarkably terrific still some readers are shaky about its advantages. It was an ultimate bliss for those persons who were hunting for ezines. It was ineffective for a couple of persons. You can assess the stuff in the best possible method. The point to ponder is to reach at the last word to identify the facts. grant@promotewitharticles.com

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1. Use autoresponders to deliver sample issues of your ezine to your visitors.

Your sample issues will help you to increase the number of your visitors that subscribe to your ezine by showing them firsthand that your ezine offers valuable information.

2. Promote the products of affiliate programs you’ve joined to your subscribers by creating a recommended resources section, by endorsing their products, or by placing ads within your ezine for their products.

3. Create an “Ask The Editor” section where you answer questions that you get from your subscribers.

This will help you to increase your subscribers’ trust in you which will lead to more sales of your products. It will also help you to strengthen the power of your recommendations to your subscriber base by demonstrating your expertise.

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4. Listen to the feedback you get from your subscribers.

Your subscriber feedback can be invaluable in showing you what’s working well for your ezine. Their feedback will not only tell you what to keep doing, but can also give you good ideas about new things to try.

The negative feedback you get from your subscribers can also help you in a positive way by showing you what needs to be changed or what things could be made better.

5. Write articles.

Your articles will give your ezine a personal touch, help you to showcase your expertise, and give you a profitable way to promote your business through your promotional or resource box at the end of your articles.

In addition, your articles can be used to successfully promote your ezine.

Add a resource box to your articles that shares with your readers the main benefits of subscribing to your ezine, and then get the word out about your articles by submitting them to article directories, article announcement lists, and to other ezine publishers.

6. Set up joint ventures with other ezine publishers.

You could swap classified ads or sponsor ads with ezines that reach your target market. You could also trade ezine recommendations with publishers that run ezines that you enjoy and who also subscribe to your ezine and enjoy your publication.

In addition, try swapping articles with other ezine publishers, where you agree to run another publisher’s article in your ezine in exchange for that publisher doing the same for you.

7. Publish testimonials.

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Post testimonials for your ezine on your site from your satisfied readers. Include your subscriber’s name and website address to increase your testimonials credibility.

In addition, include testimonials in your ezine from people that have benefited from your products or services. This will help you to get more sales by increasing your subscriber’s trust in you and your business.

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About the Author

Article by Ken Hill. Want To Publish Your Own E-zine? Don’t Know Where To Start? Create as many e-mail lists as you want with unlimited, mailing list capable autoresponders. FREE 30 day trial. http://www.netpromarketer.com/autoresponders.html

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Web logs, channel ezines, what’s the difference?

Web logs, or blogs, are a communication medium, gaining in popularity, through which RSS [Really Simple Sydication] technology has been introduced to the populous. However, blogs and RSS are not synonomous. RSS technology is what gives life to the blog. and, has been around for awhile. Blogging is a relatively new use for the system.
RSS has been used by the media for quite some time, to bring Internet travelers the news, stock updates, and such. But blogging has brought it into the mainstream, making it a bit more user friendly for the average traveler.

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Put simply, a web log is a interactive, virtual diary, that can be read by anyone, and commented on, by its readers, as well. The technology, driving the blog, is capable of so much more.

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Publishing an ezine through a channel feed is another use that is picking up steam. Seeing the benefits of channel publishing, more and more ezine publishers are either supplementing or replacing their email systems of distribution.

Since channel subscription is not subscriber bot friendly, and requires that one physically subscribe to the channel of choice, without email reliance, it is the only true 100% opt-in method for receiving information. Subscription forgeries cannot occur. Opting out is as simple as deleting the channel from your computer. It is instant and non-publisher dependent.

Channel publishing also makes permanent, what used to end up in the trash. Even ezines that manage to make through the filters and into the inboxes of readers, eventually wind up at the virtual curb, when it has been read. Not so with channel publishing. Articles published on a channel are given an item number and become a permanent archive of the channel. This allows the reader to refer back to it, should the need arise, at any time, without having to store the piece on their hard drive.

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Another plus to itemization and archiving, is that these articles, being rich in content, are easliy spidered by search engines. This feature offers the publisher to gain new subscribers based on keyword searches made by John Q. Basically, people who have never heard of my own zine, can find out about it, just by searching for a term contained within one of the articles I’ve published, and Hello… New Subscriber!

Best of all, ezine publishing via RSS channels, allows the publisher a simple method of syndicating their publication on any web site wanting to add content. This is free exposure to the nth degree! We’re not talking about adding a link to someone elses web site, we’re talking about running a list of recent headlines, that redirect to its point of origin. Consider what syndication meant for Ann Landers and Dear Abby, in print. Syndication is what has kept Star Trek alive and well, through four decades.

Lastly, where email gets information lost among the spam in the reader’s inbox, channel publishing puts you right on their desktop, where you can’t be missed or accidentally deleted. You’ll never trip another autoresponder again either.

Web logs exist because of RSS, but the technology itself is so much more than that. It is the foundation upon which limitless applications may be based. Ezine channel publishing is but another extension; there are still more to come.

Copyright 2004
The Trii-Zine Ezine
http://quikonnex.com/channel/page/triizine

About the Author

About the Author:
Trina L.C. Schiller is the proprietor and publisher of TLC Promotions and The Trii-Zine Ezine. Trina is a Founding Publisher of Quikonnex.com, also member of the National Register’s Who’s Who in Executives and Professionals and CEO of the new Ads-On-Q Syndicated Advertising Company. A professional network marketer, and home business consultant, her mission is to help others achieve their financial goals, while improving their quality of life.

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The Misconception of Multi-Level Marketing

 by: E. Christopher Keenan

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Ever wonder why people are so turned off at the mention of Multi-Level Marketing? Is it legal? Is it a pyramid? Who benefits the most? Where does the money flow? In this article we will examine basic differences between Multi-Level Marketing and a Corporate Structure.

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Let’s take the corporate structure first. Almost all of us work in this type of hierarchy everyday. A CEO heads the corporation or company. Below him/her are upper management people i.e. Vice President, Controller, Senior Sales Exec…etc. Below them are middle management people i.e. Department Heads, Retail Directors, Consultants and various Supervisors.

Finally we reach the Sales Representatives, Customer Service Representatives, Stockers, Cashiers, Cleaners, Drivers, etc.

So who makes the most money in this type of structure? If you were to draw a flowchart this, it would look like a “Pyramid” The CEO makes the most money as he/she sits at the top. Then a few upper management people, then more middle management, then most of the workers. It is the person at the “top” of this “pyramid” that makes the most money, because in this type of structure, you are paid based on “where you are” in the structure. So, how do you make more money here? The only ways you can truly increase your earnings are if someone in the structure gets fired, dies, or quits. As a result, everyone in the structure can move up.

So…. Let’s take a look at a Network Marketing Structure and then compare. On the surface, both structures are mirror images of each other. BOTH look like a “Pyramid” structure. Flowchart it out again. An affiliate sponsors someone, they sponsor more, they sponsor more…etc. But…who makes the money here? The worker at the top? Possibly, but most likely not. Here’s why:

Even though this structure looks identical to a corporate structure pyramid, in the MLM structure you get paid STRICTLY on the work you do, not on where you are within the structure. Wouldn’t it seem fair that if you do more work, you should get paid more money? This structure is simply a structure of business owners. Pay is based ONLY on what you do, not your position within the network. This is what differs Network Marketing from a typical “Corporate Structure Job”.

In the MLM structure YOU are in control of your income. In the corporate world, someone else will always be in control of your income. Always.

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About The Author E. Christopher Keenan owns the popular home business opportunities and resource website www.bizmancan.com.

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Publicity is a very different beast than advertising.

DEFINING THE DIFFERENCE BETWEEN PUBLICITY AND ADVERTISING

Dictionary.com defines Publicity as “Information that concerns a person, group, event, or product and that is disseminated through various media to attract public notice.”

Dictionary.com also defines Advertising as “The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.”

While the two concepts seem very similar in nature, the real difference lies in the word “paid.”

PUBLICITY IS NOT ALWAYS FREE

If certain resources need to be gathered together to launch a drive for publicity, then the publicity cannot be thought of as free.

In fact, some publicity stunts can be very expensive to plan and to pull off. Additionally, press releases can consume a lot of time or money to get them to the news sources that need to see them. Constructing an effective press release often requires a writing specialist to construct it. Then press release distributions can run $300 apiece if an experienced third-party vendor is contracted to get them delivered.

No matter the cost of effective publicity, the cost of the same amount of media attention generated by advertising will always be much, much greater.

WITH THE RIGHT ANGLE, YOUR PUBLICITY CAN COST EVEN LESS

Joe Vitale has told the story about how the U.S. Parachute Association wanted to draw attention to one of their events. They had hired publicist Linda Credeur to help them to develop ideas to promote their upcoming event.

When Linda learned that the elder George Bush had been the only U.S. President to parachute from an airplane — in WWII — Linda thought it would be a great idea to “invite Bush to the convention, and to even give him an award.”

Although George Bush generally gets $50,000 an appearance, Linda was able to get Mr. Bush to attend the event for free. Joe said that the event was able to generate “wall-to-wall news coverage” with at least four camera crews in attendance for a week.

To read the full story, please visit Joe Vitale’s site at:
http://www.mrfire.com/0018.html

LEARN TO SCALE YOUR PUBLICITY

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Not all of us have the resources to pull off an event on the magnitude of the U.S. Parachute Association convention. Despite the fact that Mr. Bush attended and participated in the event for free — Bush even made an additional jump on his 75th birthday two years later — the convention still required the U.S. Parachute Association to corral a lot of resources to make their event successful.

Realistically, most of us do not need to generate publicity on the same scale as the parachuting convention. And even if we were able to generate that kind of coverage, we might not be prepared to handle all of the new interest in our business — especially if we run a service business.

Two things kill more businesses than any other — not enough operating capital to stay afloat, and more business than we can actually keep up with.

It is important to keep our publicity efforts to a level that is more consistent with our ability to keep up with the results of our efforts.

PRESS RELEASES

Press releases are designed to call attention to “a person, group, event, or product.” However, for a press release to be effective, it must be constructed in a manner that makes the topic newsworthy.

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Simply calling attention to the existence of a business is seldom effective in generating real publicity, unless your business has just opened — and then the announcement only has merit at your local newspaper office.

Especially when you are attempting to generate attention in the local news media, it is important to take special care not to annoy your local newspaper reporters. These people can actually make you or keep you out of the paper completely.

Even if you are attempting to distribute your press release at the national level, take care to make your press release interesting and newsworthy so that you may gain real advantage with your release.

GENERATING PUBLICITY ON A ZERO BUDGET

The most overlooked method of generating publicity for your business can be had with three simple lines of text:

Your Name
Your Business Name or Your Domain Name
Your City and State

All over the world, there are newspapers, magazines, online ezines and websites. Every single newspaper, magazine and online ezine generally accepts and publishes “Letters to the Editor.”

In addition, webmasters are generally looking for solid testimonials that they can use on their websites.

Just think, if you were to take the time to read a few publications or visit a few websites and take the time to notify the publisher of your thoughts, you might just find your comments being published in all sorts of locations. You never know just where your next paying customer might come from, so take the time to get yourself quoted in these media outlets. You might just find more and more traffic and sales coming from places where you would never think to buy advertising.

About the Author

John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net

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5 TOP Proven Ways Of Driving Traffic To Your Website As Practiced And Used By Successful Internet Marketer Around The World

 by: Ben Tiew

Would you like to get in on one the Internet’s biggest secrets to getting visitors to your website for free?

There are many hidden secrets that big-hitter “gurus” use to drive traffic to their website and generate huge amount of income every year .They are willing to spend hundred to thousand of dollars every month for marketing their website. All the advertising dollars worthwhile as they know what works and what doesn t.

It s however many proven ways that waiting to shoot your website to your customer without having you to use your hard earned money. I know there are many new netmarketers out there that have been spending more than what they can afford to. Eventually they lose their shirt and give up their internet business.

To Success in Online Business, You need to get as many ‘irons in the fire’ as possible. That’s a sure way to success. Don t worry if you don’t have the big money to advertise on google adwords, or on sponsored links, I have a solution for all you wanting to increase your traffic which will translate into Sales/sign-up and generate Profit for you. (Traffic Sales/Sign-up Profit ) Below I present you with a myriad of ‘fires’ where you can stick your ‘iron’ into.

If you would have say 14 ‘fires’ going with your iron in it and each of those fires would produce only ONE new member for you every 14 days, you would in other words be generating ONE new sales or member every day which would make you a ‘top recruiter’ or top seller straight away.

Proven Way 1

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You need to Trade links with other web sites. This will attract and drive a lot of free traffic to you website that you ve never expected.They should be related to the subject of your web site. For example if your website are promoting Internet Income related ebook, you should link to website that are selling/promoting something that related to Internet income and NOT linking to those selling video games. (Tips : go to Google and search for working at home business, internet Income, etc).

The other advantage of trading links (reciprocal links) is that it will also shoot your search engine ranking up to the higher position. Everybody knows that Search Engines love website with consist of inbound and outbound theme-related links. You will drive a lot of targeted traffic by well-positioned your site in the search engine.

To get complete course of internet marketing that internet marketer need to know, secure your copy by clicking HERE or send a blank email to working-at-home-biz.com@getresponse.com

Proven Way 2

One of the Simple and Proven way to generate free traffic to your website these days is to use a free Traffic Exchange service. The different types of exchanges are start page exchanges, manual surf, and auto surf. (Tips : go to Google and search for Traffic exchange)

Generally, a traffic exchange is website service that enables you to view someone’s website, and others in turn view yours. You earn credits when you view someone’s site, and you use those credits to have others view your site. The other alternative is to purchase credit if you want a fast and easier way to promote in Traffic Exchange.

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The greatest benefit comes in when you sign up others and receive traffic from their efforts. The key is to join more than one exchange, it could be start page, manual or auto surf exchange, and promote them to get referrals. You’ll be amazed how much traffic you get from traffic exchange itself !

Proven Way 3

Form an Online Community or join the existing community on the internet (go to Google and search for internet business, online forum, working at home forum, etc) . It could be an online message board, e-mail discussion list or chat room. When people get involved in your community they will regularly return to communicate with others.

One exciting thing about forums is that when you setup your account, you can create a “signature file” or description of your business and a link back to your website or newsletter that will automatically be added to the bottom of every post you make. It’s basically like having a conversation with someone and leaving them your business card.

Hanging out in forums will not only help you build your reputation as someone who is honest, knowledgeable, sincere, helpful, it is a good way to generate traffic to your website, after all, it’s FREE.

Proven Way 4

Another Highly effective way to generate free traffic to your website is by Writing Article . It involves some additional work on your part but can be quite rewarding. The part that do the tricks is the resource box.

Include your resource box at the bottom of the article. This will be a brief description of you, your email address and website address. You’ll get visitors who wish to learn something that is within your expertise and will not hesitate to check out your website.

You should start write articles (at least one article per week) and submit them to e-zines, web sites and magazines that accept article submissions.

Use an attractive title. Examples

…………ways to………….

How to…………………….

………….tips to…………..

Include your resource box at the bottom of the article. This will be a brief description of you, your email address and website address.

Proven Way 5

Publishing newsletter is one of the best ways to build an opt-in list and generate free traffic to you r website. Don’t worry if you are not a writer. There are literally millions of articles that you can get from the following sources:-

1. Check out from search engines using words like “free articles” or “free content”.

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2. From ezine directory that provide articles from peoples who want to get their articles listed in your newsletter.

Those who subscribe to your free newsletter will receive latest tips , tricks and useful information about your subject matter. To get yourself a FREE complete 400 days newsletter with your website link and built-in autoresponder to follow up with prospect check out http://www.working-at-home-biz.com/pips.html

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21 Search Engine Terms Every Web Marketer Should Know Part 1.

 by: Kamau Austin

All right. Further parts of the article could be a treat to the expert. Your nose for news would get a treat in the statements that follow.

1. Search Engine - Is a database of web sites that is ranked according to the computerized criteria that the programmers decide upon called an algorithm. Various search engines determine ranking on their own different factors of importance or relevancy. For the last few years the Google search engine was the most popular search engine supplying the search results for Yahoo and to a lesser extent MSN and AOL. This all changed recently after Yahoo purchased different search engine companies and developed its own search engine. Soon MSN will enter this market with its own search engine algorithm.

Searchers input keyword queries into search boxes and are given results from the databases of the search engines in accordance with the ranking algorithm from whatever search engine they are using.

In other words, search engines index sites it feels will be of value to its customers, which are Internet surfers searching for information.

The most important concept to grasp with a search engine, is that it uses an automated computerized system to find and rank the sites within its database of web sites.

2. Internet Directory - An Internet directory is a large listing of categorized web sites - however the concept that should be understood with the Internet directories, is that they actually have editors that decide what goes into the directory. Remember an Internet directory is decided and managed by human editors, while in contrast, a search engine is ranked by a computerized algorithm or system. Directories are important to get links from because, they will raise your rankings in the Google algorithm (which is based on PageRank or links from other sites to a great extent).

3. SEO - Search Engine Optimization From the Tao of Search Engine Promotion represents the Ying or Female Principle in that it is more fluid and receptive to the algorithms of the search engines, which of course you - do not control. SEO promotion is using known conventions and in some cases deconstructing the algorithms of the developers of the search engines and working with them. In other words it is like Judo where you use the momentum and power of the search engines to build your business. You will have to be constantly vigilant, in order to try to stay abreast of the latest developments in SEO promotion.

4. Pay-Per-Click (PPC) advertising with the search engines is bidding for particular keyword phrases or search terms used most frequently by Internet users related to information on certain niches and sectors. Overture was the first great pay-per-click advertising sales channel for the search engines. It presently represents Yahoo, MSN, AOL, Alta Vista, Hot Bot, and related partners allowing advertisers to bid on particular keywords. Google presently runs its own PPC Search Engine advertising branch called Google’s Adwords Select. Since PPC advertising is so expensive use it in moderation by setting daily and monthly budgets (otherwise for high volume searched keywords you could go broke).

After setting budgets, which you do in the Overture and Google advertising interfaces, use PPC to test your conversion rates for subscribers, sales, etc., and constantly monitor it and fine-tune it. You want to increase your conversation rates. This is critical because as we alluded to the expense of PPC in earlier in this article the typical major ad agency or corporate brand only spends $5 - $15 dollars to reach a thousand people (CPM). Although they may go higher for a responsive direct mail lists like $100 or $150 to reach a thousand people. In PPC advertising small business are usually paying at least 35 cents on the dollar (for any word with any real competition) to reach a thousand people or $350 dollars. I have seen and experienced people paying $2.50 a click or $2250 dollars to reach a thousand people.

The true expense of PPC is never discussed by experts in that industry. Any small business using PPC should have an outstanding product ready for prime time, to see any return in investment. Alternately, they should only use it for limited testing or to get a product quickly to market on-line. Given the expense of PPC some small business people might be better off buying classified direct response advertising in a niche publication or obtaining ad space in ezines.

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Another point to discuss in PPC is how the major companies hurt their advertisers (stab them in the back) by using pop-up blockers, which hurts the advertisers ability to collect email addresses on the front end, and with spam filters block even legitimate marketers ability to reach opt-in subscribers on the back end. Google is more of a front end pop-up blocker, AOL is more of an email blocker, while Yahoo is both. There are better ways to stop email and web site spam. What is important is that small business, if it is not careful with PPC could be paying AOL, Google, and Yahoo/Overture to put them out of business.

5. Pay Per Inclusion is paying to be included in the database of a search engine or Internet directory. Presently it is free to be included in the Google search engine. You just need a link to your site from a few other sites already in the Google database and your site will be spidered in many cases. Recently it has been announced Yahoo will charge a fee to update your new content into their search engine database. From what I understand if you are already listed in Yahoo its all well and good, but any new content that you put on your site will not be indexed.

6. Search Terms (AKA Keywords or Keyword Phrases) - Search terms and more specifically keyword phrases are words searchers put in a search box to find information on a particular product, service, or item. Keywords and Keyword phrases have different tiers. For instance the top tier keyword ‘business’ probably receives 500,000 searches a month. But it is so general that it would not be a good keyword for which to optimize your site. However, the second tier Keyword phrase ’small business’ would have less searches, but it is more of a targeted search. The third tier keyword phrases are even more targeted and would be ideal for persons to optimize their sites for although there are less monthly searches for them.

7. Search Engine Algorithm - Algorithms are sets of rules according to which search engines rank web pages. Figuring out the algorithms is a major part of SEO. The thinking is that if you understand how they calculate relevance, you can make specific pages on your site super relevant for specific search terms. For more on algorithms and SEO in general, please check out http://www.searchengineplan.com .

Ah. Did you see some embellishments to your information storehouse of ezines?

We have additional write-ups on if you need to go through. Towards the final paragraph, don’t be forgetful to find the resources on .

About The Author Kamau Austin, helps small and minority business make more money, by creating, search friendly web sites. He is the owner of http://www.Ebizbydesign.com, http://www.Einfonews.com, http://www.carolsartshows.com and the creator of the Free Search Engine Promotion Tele-course. See the free telecourses at: http://www.SearchEngineplan.com

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So many people launch their first or second business with the
misconception that they can survive without advertising. It is
their fear of failure that almost single-handedly assures their
failure. They fear spending the money that they need to get and
keep their business running during those early years of their
operation.

Let s face it, when you start in business, money is usually
pretty darn tight. So, you must figure out how to get off the
ground without throwing your money down the drain. Every single
red cent is important enough to hang onto with a tight fist.

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NOW IS NOT THE TIME TO REINVENT COPPER WIRE

I am reminded of an old joke a friend used to tell about himself.

My friend had always told me that both he and his brother were
the inventers of copper wire. He insisted that the two of them
were fighting over a penny one day and managed to stretch it out
into the first strand of copper wire known to mankind.

Indeed, now is not the time to try to reinvent copper wire.

ADVERTISING IS A NECESSARY COMPONENT OF A SUCCESSFUL BUSINESS

The point of advertising is to notify your customers of the
existence of your business. It is necessary to tell people that
you are in business and to tell them what products and services
you are offering.

Unless people know that you are offering a certain product or
service at a certain price, no one will knock upon your door to
buy your wares.

If you fail to attract customers and dollars, your business will
die. Therefore, advertising is a must for the success of your
business. Sure, word of mouth can take you places, but it can
only take you so far. Advertising is designed to pick up where
word of mouth leaves off.

ATTRITION IS A DEFINITE FACTOR TO CONSIDER

Attrition is a factor in all businesses. A business is able to
pick up so many customers and dollars on every advertising or
promotion venture. Yet, a certain portion of your old and new
customers and dollars will drop off over time.

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You simply cannot rest on your laurels. You must continue to
generate new business and new dollars or your business will die.

EZINE PUBLISHING DELIVERS A GOOD EXAMPLE OF COMMERCIAL ATTRITION

If you have ever published an online ezine, then you will have
seen attrition first hand.

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You can spend all week advertising your ezine and note that your
efforts have generated for example 500 new subscribers. Yet, by
the end of the week, your subscriber base has only climbed by
250 subscribers. What went wrong?

Well, this is how it works. Keep in mind this is only an example
to make my point, but if you have ever published an ezine, then
you will know I am right on the money with this observation.

In one week:

500 people sign up for the first time.
40 of those people unsubscribe after the very first
issue because they do not like the content.
30 people quit after the first issue because their
only purpose in subscribing in the first place was to get the
freebie you had offered to new subscribers.
30 of those people unsubscribe because they do not
remember subscribing to the ezine in the first place.
80 email addresses bounce due to ISP email filters.
20 people bounce because they did not pay their
Internet bill.
35 people have simply changed their email addresses
without submitting a change of address to you.
15 people have quit the Internet altogether.

In the final analysis, 100 of your new subscribers, or 20% of
your newcomers are gone after one week. Another 150 subscribers
were long-time subscribers who are gone for other reasons.

If you make the mistake of stopping your advertising, your ezine
list will eventually wind down to one subscriber — you. In our
example, 150 long-time subscribers disappear every week, and
there is nothing you can do to stop it. You must absolutely keep
a fresh flow of new subscribers coming into the ezine in order
to stay ahead of the attrition curve.

STAYING AHEAD OF THE ATTRITION CURVE

An ezine or a business, what is the difference? Not much. Your
business will suffer the same fate as the ezine if you do not
advertise. I don t know how to make it any more clear than this.

Yes, you must be careful not to throw your money away on
advertising that does not generate results. But you cannot
afford to throw the baby out with the bath water.

Carefully, pick your advertising, study your results, and put
your money back into what is working for you.

In conclusion, you must decide. Do you want to advertise your
business, or do you want to watch your business die? The
decision is yours and yours alone. Well, what are you going to
do?

About the Author

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Ezine Community

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Trade shows will naturally draw those with high end interest and
the technical knowledge that leads to that jargon spewed by
keynote speakers. Enterprise-speak vendors display their wares
and attendees at break-out sessions are full of techno-geeks
seeking the latest knowledge enhancement for their narrow interest
area. InternetWorld 2002 was no different.

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But I’ve made a couple of interesting trade show discoveries.

1) Privately funded companies who are themselves small businesses
are more likely to create applications for small business use,
NOT applications that may promise to make them millionaires in
a rapid initial public offering of vastly over-rated stock.

2) Privately funded small businesses are run by Apple Mac owners!
The start-ups often bloom from existing businesses as a further
development of existing privately held companies. Those small
business developers offer software that works on EVERY operating
system, not just one.

Windows, Linux, OS2 Warp, Sun Solaris, other Java platforms,
Mac OS9 (Classic) and Mac OS X! Did I hear you say, that would
work for anyone? So rule number one for small business use is
affordability and flexibility — those overpromised and
underdelivered qualities listed on every news release ever
written for software solutions.

This second discovery sort of slowly dawned on me while I’ve
wandered show floors over the course of the last year searching
for valuable tools for the little guy. I find a worthwhile small
business solution and there’s a Mac on the booth demo display!
I quickly learned to reverse that 2nd phenomenon in my favor to
make it easier to find valuable small business stuff on vast
convention center show floors.

I no doubt noticed those Macs because I own a couple of them
myself. I’d like to make the corollary that Mac users are
successful business operators who run reasonably profitable
businesses. The Mac test proved effective at InternetWorld
when all but a couple of the most valuable eBiz discoveries
made were being demonstrated on Macs. ALL of the Mac’s I
discovered prominently displayed were demonstrating worthwhile
small business tools, and each of those Mac users provided
software that would run on a Mac. I may have discovered a way
to avoid the frustration of finding unusable or overpriced
tools at internet trade shows!

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The mainstream is missing here. That is clearly part of the odd
atmosphere at web conferences as vendors hawk their wares from
fancy show booths . . . and to whom? To the enterprise, stupid!

Individual sales for those companies offering small business
solutions means income of less than $100 monthly, or licensing
fees of between $500 and $2000 for those vendors and not
multimillion dollar deals that you read about in the Wall Street
Journal. This means that those vendors that do offer small
business solutions most often don’t attend trade shows because
they can’t reach their audience there. Unless they can also sell
their tools to enterprise level Dilbert-like drones, there is
little reason to hawk their wares at trade shows.

Are there any folks out there (other than Mac users) who just
have a middle level interest, run a small business online and
don’t sound like they are spelling everything when discussing
business applications? CRM, ROI, ERP, J2EE, XML and even SOAP
are on the tongues of corporate suits. Are the rest of us lost
and wandering aimlessly through InternetWorld, sponsored by AOL?
Even the MacWorld conference seems to be overflowing in stuff
only giant corporate Goliaths can possibly afford for their
business.

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I hope that the adoption of the UNIX platform for OS X makes
Apple more successful, but I’d sure hate to see ENTERPRISE
software and business users make Apple move to that lucrative
market and forget what made them a success in the first place,
lack of jargon, intuitive commands and pleasing, even fun to
use computers. Maybe Apple could develop a GUI for corporate
use that reminds Dilbert-like drones that they are WORKING
after all! Don’t enjoy your time on the clock, by golly! The
screen is gray and lifeless and commands are full of jargon.

I’d like to propose to Steve Jobs that he attempt another
launch of NEXT, which is essentially his basis for OS X.
That way, if Big Business adopts NEXT with enthusiasm, we
won’t lose the entertaining sound effects, understandable
language and attractive graphics that make Apple delicious.

About the Author

Mike Banks Valentine
Search Engine Optimization for the Small Business
http://WebSite101.com/Search_Engine_Positioning/
WebSite101 “Reading List” Weekly Netrepreneur Tip Sheet
Weekly Ezine emphasizing small business on the Internet
http://website101.com/free_ezine_content/

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