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A properly moderated message board is one of the true pleasures of the
internet. The constant interaction of dozens or even hundreds of people
in continuous conversations is a sight to behold and a joy to
participate in. I have fond memories of the countless hours I spent
“talking” with friends whose faces I have seen about an endless variety
of subjects.

On the other hand, an unethical moderator creates friction, annoys
people and causes an incredibly large number of problems. These message
boards tend to consist of flame wars, derogatory comments and massive
posts about the moderator (justifications and vilifications).
Oftentimes, the moderator will desperately attempt to control the board
by deleting posts and banning members (with virtually no success), and
occasionally they may shut down the board in disgust (leaving with a
vile comment or two back to the members).

An ethical moderator should be a friendly presence, someone who is
always present, yet is virtually invisible in many ways. Their job is to
make the conversations flow smoothly, keep them on topic and keep people
interested.

Some of the tasks performed by an ethical moderator include:

- Promoting the board to obtain new blood - all boards need a constant
flow of new members to survive and prosper. Without new people lurking
and posting, the board tends to become stale and useless.

- Gently keeping the subjects reasonably on topic - There is usually no
need to bring out the sledgehammer. A simple note here and there is all
that is necessary in most cases.

- Keeping the old guard happy and making new people feel welcome - This
is a very critical function of any moderator. The board must be useful
to both groups to thrive.

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- In extreme cases, removing hostile entities - some people just want to
cause trouble. A good moderator knows the difference between a trouble
maker (constantly flaming everyone, for example) and someone who is
upset or does not have the best social skills.

- Actively contributes - This is a must for all good moderators. They
must contribute constantly to their own boards to keep the conversations
going.

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A very important fact that must be remembered by all ethical moderators
is they don’t need to agree with a post - they just need to keep things
more-or-less on topic and civil. Boards with moderators which attempt to
crush all opposing views quickly degenerate to hell holes of deleted
posts, banned members, flame wars and constant disruption and
aggitation.

Some examples of ethically run message boards include:

Webmaster world (http://www.webmasterworld.com/index.htm) - This board
has a number of topics of interest to all webmasters. I like this board
because it makes both old hands and newbies alike feel at home. You can
tell other people like it as well because of the massive number of
posts.

Ring Manager (http://www.topica.com/lists/ringmgr) - Want to learn about
webrings from a group of great, caring, intelligent people? Join this
message board and you will feel like you are part of a friendly group.

The best example of unethical moderators that I have ever witnessed was
during a three or four month period starting in roughly August 2000 with
a Yahoo Club known as WebRingNews. I found this club (a club is a kind
of enhanced message board) and immediately thought I had found a great
group of people. There were quite a few people posting their views about
webrings, which was a topic in which I had an interest. The community
was closely knit and virtually everyone enjoyed themselves.

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At that time there was a rumor going around that Yahoo was going to
change webring into a new and wonderful place. There were some vague
letters supporting this - which naturally led to many discussions about
the ramifications and possibilities.

In September 2000 Yahoo destroyed webring, which caused the Webringnews
group to get very active. Everyone was extremely unhappy, because the
Yahoo implementation was, well, severely lacking (this is an
understatement if I ever heard one). The conversations grew heated and
the anti-yahoo sentiment got high.

The moderators did not like this kind of behavior and began deleting
posts without warning. They banned people who refused to bow to their
demands to cease discussing alternatives to webring, and even went
through ALL of the old posts going back months, deleting each and every
one. These moderators became shrill and totally desperate, until the
group finally fell apart.

This is the perfect example of completely unethical behavior on the part
of message board moderators. Yes, on occasion a moderator may need to
delete a post or two (especially in regards to spam), but it is
completely wrong for mass deletions to occur. When moderators start
banning people right and left, perhaps they should step down and let
someone else hold the reigns.

In fact, a good indicator of a moderator who is out ethics is a vast
number of posts from the moderator attempting to explain his actions,
and a large number of posts from others (sometimes on other message
boards) who have things to say against the moderator. Note that
sometimes this is not bad - a good moderator may have to ban or annoy
someone once in a while.

The key indication is that the topic of the message board changes to
protecting the message board. In addition if the moderators seem to be
spending most of their time keeping out individuals and deleting posts,
then perhaps they need to take a hard look at their ethics.

It’s as simple as that. Good message boards almost run themselves, and
the effort required by the moderator to keep it going smoothly and
on-topic is minimal. Bad message boards require huge amounts of effort
by the moderators and become barren wastelands in short order. There are
few things on the internet that are more sad than a once-proud message
board reduced to rubble by an incompetent or malicious moderator.

About the Author

Richard Lowe Jr. is the webmaster of Internet Tips And Secrets. This
website includes over 1,000 free articles to improve your internet
profits, enjoyment and knowledge.
Web Site Address: http://www.internet-tips.net
Weekly newsletter: http://www.internet-tips.net/joinlist.htm
Daily Tips: mailto:internet-tips@GetResponse.com

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List Building vs. Search Engine Optimization

 by: Robert Gwuzd

It seems the excitement about search engine optimization fades in and out from time to time. The more people talk about search engine optimization (SEO) the more it seems to be the logical choice for bringing customers to your site. However, there are some points that I haven t seen anyone else make as of yet about the effectiveness of SEO versus the effectiveness of building a responsive list. I think you ll be surprised to see which one comes out on top.

Rules and Regulations

There are rules and regulations for almost everything in life. List building and SEO are no different.

Rules for SEO: Your HTML coding has to be just so in order to rank highly on the engines. Your copy (text) also needs to include specific keywords a certain number of times in specific places or you might not be accepted. And if you are accepted, unless you follow all the dos and don ts of SEO, you ll likely not see the top 10 or even the top 50.

Rules for List Building: Offer a good product or service; notify your list about it, and watch the sales come in.

The Only Constant Is Change

If you do get accepted in the search engines, you might be tempted to rest easy. Don t! As we ve seen in recent months, search engines can change their policies and ranking orders at the flip of a switch. If you depend on search engines for all your traffic, such a change could leave you completely out of business. Not good!

Lists on the other hand are built from loyalty not rules and regulations. The people who subscribe to your list, ezine, or newsletter are there because they want to be. They ve come to you because you offer them something of quality something unique.

If you change the design or copy on your site, it won t matter one bit to the members of your list. They ll still be there for you. If the search engines decide they re only going to list sites that use the colors blue, green, and purple it won t affect you at all.

Sales vs. Leads

Truth be known, SEO only drives leads to your site not sales. On the other hand, list building puts your offer in front of those who have already checked you out, decided they liked what you had to say, and chose to stick with you. These are loyal, pre-qualified individuals who are waiting to receive your next mailing and purchase your next product.

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Free, Automatic, and Viral

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Lastly, list building can be done at no cost. List building can happen automatically and can (and should) be a viral process.

If you produce a quality list that offers something of value, others will want to tell their friends about you. This process of automatic, viral marketing costs you nothing whatsoever and works like a dream because your subscribers are making unsolicited recommendations to those who trust them.

This process not only drives new subscribers to your list, but also ultimately makes new sales for you.

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Search engines, on the other hand, do not operate virally. While some are free, many charge for the opportunity to be reviewed for inclusion. Still others charge on a pay-per-click basis, which can get very costly without ever bringing in one sale.

When all is said and done, which one is better? Lists or search engines? While both can have an important role in your marketing plan, if what you re looking for is the generation of more sales building a responsive list simply can t be beat.

About The Author How - exactly - do you build a list that delivers an automated, consistent, monthly income? Robert Gwuzd and Ian Herculson have teamed up to offer you The Opt-In Strategy, a powerful, FREE EBOOK designed to show you specifically how to build a list of thousands who will consistently buy from you. Best of all this ebook COSTS YOU NOTHING. Download it now at http://www.opt-insolution.com

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Link popularity, i.e. the number of sites which are linking to
your site, is an increasingly important factor as far as search
engine placement is concerned. Other things remaining the same,
more the number of links to your site, higher will be its
ranking.

What is important is not only the number of links to your site,
but also the types of sites which are linking to you. A link
from a site which is related to yours is more valuable than a
link from an unrelated site.

In this article, I explore different methods by which you can
improve the link popularity of your site. I start with a method
that you shouldn’t bother using, then go on to the moderately
effective methods, and then end with the most effective methods
you can use to boost the link popularity of your site.

1) Submitting your site to Free For All (FFA) pages

A common misconception among many Internet marketers is that
while FFA pages may not directly bring in traffic to your site,
it will help to improve the link popularity of your site, and
hence, will indirectly bring in traffic through the search
engines.

Nothing could be further from the truth. Most FFA pages can
contain only a certain number of links at a time. This means
that when you submit your site to a FFA page, your site will be
placed at the top of the page. However, as more and more people
submit their sites to the FFA page, your site will be pushed
down, and finally, when it reaches the bottom of the page, it
will be removed.

Now, since you can bet that plenty of other people are also
submitting their sites to the FFA pages, your site will remain
in these pages for only a short span of time. Hence, in order to
ensure that the search engines see your site if and when they
come to spider the FFA page, you will need to ensure that you
submit your site to these FFA pages on a regular basis - at
least once a week.

Even if you used an automatic submission program to do it, can
you imagine a worse way to spend your time and/or money?
Furthermore, many search engines recognize these pages which
only contains links to other sites as FFA pages and may
completely ignore them. And while I haven’t yet seen any
evidence that submitting to the FFA pages will actually penalize
your site, there is every possibility that this might happen in
the future.

Hence, when it comes to FFA pages, my advice is simple: don’t
even think about them.

2) Starting an Awards Program

A moderately effective method of improving the link popularity
of your site is to start an awards program. You can have web
sites which are related to yours apply for an award from your
site. The sites which win the award get the chance to display
the logo for your award. This logo is linked to your site,
preferably to a page which contains more information on the
award.

If you publish a newsletter, consider declaring the winners in
your newsletter. You can also perform a review of the winners’
sites in your newsletter. This adds useful content to your
newsletter and also gives more webmasters the incentive to apply
for your award, since you may review their sites in your
newsletter. This also gives them the incentive to subscribe to
your newsletter to see if they win the award.

Make sure that you give awards to only those sites which deserve
to win. If you give your award to sites which don’t deserve it,
your award will have little credibility, which will, in turn,
hurt the credibility of your company. Furthermore, make sure
that the logo you design for the award looks professional. If it
doesn’t, not many webmasters will want to display it in their
sites.

3) Giving testimonials

This may sound a bit unusual, but giving testimonials for
products or services which you find useful can be another
moderately effective way of improving the link popularity of
your site. If you really like a product, simply write to the
company and tell them why you liked the product so much and how
it has helped you. Chances are, the company will write back to
you to thank you for your comments and will ask you for
permission to display your comments in their web site. Tell the
company that you have no problems if they publish your comments,
but request them to add a link to your site along with the
testimonial. There is every possibility that the company will
agree since publishing the URL of your web site gives more
credibility to the testimonial.

Of course, please don’t go about giving testimonials to every
company you can locate just because it will improve your link
popularity

4) Posting to Message Boards and Discussion Lists

Another moderately effective method of increasing the link
popularity of your site is to post to online message boards. At
the end of every message that you post, you can sign off by
mentioning your name and the URL of your web site. If the
message board allows it, you can even include a short
promotional blurb about your site at the end of your posts.
However, make sure that the individual messages that are posted
to that message board are archived in static HTML pages (i.e.
the URLs for the individual messages should not contain a “?”).
Otherwise, the search engines will consider these pages to be
dynamic pages and may not spider these pages and hence, will not
be able to find your link.

Email based discussion lists which are archived on the web in
static HTML pages can also be used to boost the link popularity
of your site in a similar manner. In this case, the signature
file that you use with your email program should contain the URL
for your web site.

5) Starting a Link Contest

A good method of improving the link popularity of your site is
to give away prizes to other webmasters if they link to you. The
prizes that you give out should ideally be something which other
webmasters will find valuable enough to want to link to you, but
which do not cost you too much. For instance, if you publish a
newsletter, and have unsold ad inventory, you can give away some
free advertisements in your newsletter to the winners. If you
sell a software (or an ebook), you can give away a free copy of
your software or ebook to the winners, since it doesn’t cost you
anything to produce an additional copy of digital goods like
software and ebooks.

Link contests work best if you run the contest on a continuous
basis and if you declare new winners frequently. If you run the
contest for a few months, and then stop it, the webmasters who
had linked to you will all remove their links. However, if you
run it on a continuous basis, and declare new winners every
month or so, the webmasters will have the incentive to keep
their links to your site.

Also, make sure that you require all participants to have a link
to your site either in their home page, or in an internal page
of their site which is linked to their home page. Also ensure
that the page which contains the link is no more than two levels
deep from their home page (i.e. it should not take more than two
clicks to go from the home page to the page containing the
link). If they don’t do this, the search engine spiders may not
index the page which contains the link to your site, and hence,
may not find your link.

6) Writing articles and allowing them to be re-published

This is by far one of the best ways of improving the link
popularity of your site, and one of my favorites. Whenever I
write an article on search engine placement, I first publish it
in my newsletter and then I publish the article in my site as a
separate web page. I also submit it to the following article
submission sites:

http://www.ezinearticles.com/add_url.html
http://www.ideamarketers.com
http://www.marketing-seek.com/articles/submit.shtml
http://certificate.net/wwio/ideas.shtml
http://www.web-source.net/articlesub.htm

Many webmasters and ezine publishers frequent these article
directories in search of articles. Submitting my articles to
these directories gives them the opportunity of re-publishing my
articles. While I have had some success with each of the above
directories, by far the best among them is the ezinearticles.com
directory.

Now, at the end of each article, I mention that people are free
to re-publish the article as long as they include my resource
box (i.e. my bio) at the end of the article. I always include
the URL of my site in the resource box. This means that whenever
someone publishes one of my articles in his/her web site, I have
another site linking to my site. Also, many ezine publishers
archive their ezines in their web sites. If they have
re-published my article in a particular issue, I again get a
link.

Writing articles is also an excellent viral marketing tool. As
some webmasters and ezine publishers publish my articles, other
webmasters and ezine publishers will read my article. Some of
them, in turn, will publish my article, which will again be read
by other webmasters and ezine publishers, some of whom will
publish it… and so on.

Also, since only web sites related to mine would be interested
in publishing my articles, all these links tend to come from
related sites, which, as I mentioned earlier, are more valuable
than links from unrelated sites.

Writing articles, of course, has another very important benefit
- if you write good articles, it makes you known as an expert in
your field. This helps to improve your credibility, which makes
people more comfortable about buying your products or services.

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Some notes about writing articles:

i) I have learnt through experience that some webmasters will
publish other people’s articles and will display the complete
resource box but will not link to the URL mentioned in the
resource box. In order to prevent this, you need to explicitly
state that the article can be published only if the URL
mentioned in the resource box is linked to your site.

ii) Your resource box should not be too long - it should be no
more than 6 lines long, formatted at 65 characters per line.
Otherwise, other webmasters and ezine publishers will hesitate
to publish your article.

7) Submitting to the directories

This is by far the most important step as far as improving the
link popularity of your site is concerned. As I mentioned
before, what is important is not only the number of links to
your site, but also the quality of the links to your site. No
links are as important as links from some of the major
directories like Yahoo!, the Open Directory etc. However, Yahoo!
currently requires a payment of $299 per year in order to list
any commercial site. Paying them $299 per year just to improve
your link popularity is probably not cost effective. But, the
Open Directory is free, and you should definitely get your site
listed in the Open Directory.

Also, you should submit your site to as many of the smaller
directories as possible. You can get a list of such directories
at
http://dir.yahoo.com/Computers_and_Internet/Internet/World_Wide_W
eb/Searching_the_Web/Search_Engines_and_Directories/.

8) Exchanging links with other webmasters

The single-most effective way of improving the link popularity
of your site is to exchange links with other webmasters who have
sites which are related to yours, but are not direct
competitors. This is called reciprocal linking.

However, the problem with this method is the sheer amount of
time it takes if you were to do it manually.

If you decide to do this manually, you can easily expect to
spend hundreds of hours on this activity alone.

Here’s what you need to do:

i) You need to use the search engines to find sites related to
yours that are not direct competitors by typing in some keywords
that are related to your site.

ii) You also need to find sites that link to your competitors.

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iii) You need to visit these sites and see if they actually
exchange links.

iv) If you decide that you want to exchange links with a
particular site, you need to find out exactly how it wants you
to link to it from your site.

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v) You then need to manually add a link to this site in your
site.

vi) Then, you need to find out the email address of the owner of
the website and send the owner a personalized email requesting
that he/she adds a link to your site in return.

vii) In many cases, you will not be able to locate the email
address of the owner simply because the owner has not published
any email address on the site. In that case, all the effort that
you had put into evaluating whether or not the site is suitable
for exchanging links will have been a waste of time.

viii) If you do manage to locate the email address, you need to
send a personalized and customized email to the website owner.

ix) You then need to wait and see whether this site is willing
to exchange links with you.

x) If the site is not willing to link to you, you need to remove
the link to the site from your site. Once again, all the effort
that you had put into evaluating the site, linking to it and
sending an email to the owner will have been a waste of time.

You have to repeat the same process all over again for the next
site that you want to exchange links with.

Obviously, there has to be a better way. And there is!

Luckily for you, I have developed a ground-breaking new software
called LinkExplore that completely automates the entire process
of exchanging links with other website owners, thus saving you
hundreds of hours of your time.

I had originally developed the software for my own needs but
later decided to make it available to other website owners as
well. Go to the following URL to learn more about the software:
http://www.LinkExplore.com/t.php?4901

About the Author

Article by Sumantra Roy. Sumantra is one of the most respected search engine positioning specialists on the Internet. Have Sumantra’s
Company place your site at the top of the search engines.
http://the-easy-way.com/main.html For more advice on how you can take your web site to the top of
the search engines, subscribe to his FREE NEWSLETTER: http://the-easy-way.com/newsletter.html

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Be Aware of Phishing Scams!

 by: Nowshade Kabir

If you use emails actively in your communication, you must have received various messages claiming to be from Ebay, Paypal and a number of banks. A recent email as if from U.S. Bank Corporation that I received contains the subject “U.S. Bank Fraud Verification Process” and in the body of the mail it says “We recently reviewed your account, and suspect that your U.S. Bank Internet Banking account may have been accessed by an unauthorized third party. Protecting the security of your account and of the U.S. Bank network is our primary concern. Therefore, as a preventative measure, we have temporarily limited access to sensitive account features. To restore your account access, please take the following steps to ensure that your account has not been compromised:”. It continues with a link to a webpage, which looks very similar to original web page of the bank.

The misleading web site appears authentic with familiar graphics and logos. The wordings are professional right down to the legal disclaimer at the bottom of the page.

If you happened to be holding an account of the claimed bank, followed the instructions of the email and input your account, pin, password, etc. you are doomed. You just have handed over access to your account to a con artist, who, in a matter of days, will drain off all the money available in that account.

This new scam, which is proliferating in a very rapid pace, is called “Phishing”. Phishing is a form of identity theft, where a con artist with the help of official looking email containing link to phony web pages capable of harvesting information, tricks an unsuspecting victim into divulging sensitive personal data. Scammers use these data to bilk victims out of their savings.

One of the most common phishing campaigns being waged has targeted users of Web auction giant eBay and its PayPal division with financial services giant Citibank serving as another popular target. However, recently, every major bank has been hit with this scam. Crooks send out huge amounts of emails with an expectation that some of these email address owners may have online access to their accounts at the bank.

The term “Phishing” is a deviation of the word “Fishing”. In hackers lexicon, in many words, “F” becomes “Ph”. The term derives from the fact that scammers use sophisticated bait as they “fish” for users personal information.

According to Gartner, a research firm, illegal access to checking accounts gained via phishing has become into the fastest growing type of consumer theft in the United States. Roughly 1.98 million people reported that their checking account was breached in one way or another during the last year and US$ 2.4 billion were defrauded from the victims!

Gartner also estimated that 57 million U.S. Internet users have received phishing emails and 3 percent of them may have fooled into revealing their personal sensitive information.

The Anti-Phishing Working Group has also spotted a dramatic increase in reports of phishing attacks in recent months. Since November, 2003 phishing scams increase by about 110 percent each month. In April alone, the group identified 1125 unique phishing scams, a sharp lift of 178 percent from the previous month.

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MessageLabs, a company that watches phishing scams closely, has noted an even more dramatic increase in number of phishing emails. It claims to see phishing messages jump from just 279 in September, 2003 to a staggering 215,643 in March of 2004.

The scammers also started to use more sophisticated technologies in recent months. The latest generation of phishing scammers uses several methods to trick users, including pop-up graphics to mast the true web URL of the phishing site and the installation of Spywares and Trojans on victim s computer. The perpetrators also take advantage of security bugs in web browsers, in which the URL in the address bar appears to be for one site but is, in fact, a link to a totally different site.

A new Windows worm under the name “Korgo” is able to infiltrate into victim s system with a key logging Trojan, steal information that the victim input in web forms and secretly transmit to designated server. There are a number of variants of this worm and they are spreading rapidly. However, Microsoft in April came up with a patch to seal this glitch. Many computers without the patch are still vulnerable to this potentially dangerous worm.

A U.S. Treasury report provides consumers with steps to prevent and report phishing scams:

• Do not respond to or open any e-mail that warns that an account is about to be closed. Contact the company directly by phone and inquire of this e-mail.

• Do not submit financial information unless there is a symbol for a locked padlock on the browser’s status bar. Also look for the https:// at the beginning of the Web address. If both of these signs are absent, the Web site is not secure.

• Always review your bank statement and credit card statements immediately upon receipt.

• Verify the domestic telephone number listed on the Web site through directory assistance or other reliable sources and call the number. Many phishing attacks have originated outside the U.S. and don’t have a domestic number.

• Report suspicious activity or if you have been defrauded to the FTC and the FBI.

• Phishing e-mails can be forwarded to uce@ftc.gov. Complaints can be filed atwww.ftc.gov. Phishing attacks can also be reported to the Internet Fraud Complaint Center at www.ifccfbi.gov.

Other cautionary measures you should take in order to protect yourself are:

• Since most of the phishing emails come through spam, get a spam filter and install on your computer.

• If you suspect a phishing attempt, report immediately to the bank. Every bank web site has a link or a toll-free number to report scams. Don’t be ashamed if you were tricked into divulging account information. If you report it immediately, your account will be protected until you receive a new PIN.

• Change your password and PINs regularly. Banks advise that you use separate PINs and passwords for different accounts, that way if one gets compromised, your entire financial life won t be revealed. - If you are a frequent user of EBay, download its Web browser toolbar, a small program that runs with a user’s Web browser. It flashes red when the user visits a possible spoof site. The toolbar uses a database of spoof site URLs, submitted by customers and is updated quite often.

• Check your computer frequently for possible Trojan virus.

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About The Author This report is exceptionally excellent still some readers are doubtful about its positives. This stuff is an extra mileage for those folks who were on the lookout of newsletter. For a couple of them it was unyielding in nature. You are the excellent judge for newsletter. Just understand all the words to get the worth of this article. Nowshade Kabir is the founder, primary developer and present CEO of Rusbiz.com. A Ph. D. in Information Technology, he has wide experience in Business Consulting, International Trade and Web Marketing. Rusbiz is a Global B2B Emarketplace with solutions to start and run online business. You can contact him at mailto:nowshade@rusbiz.com, http://ezine.rusbiz.com , http://www.rusbiz.com , http://ezine.rusbiz.com/newsletters/newsletter31.htm

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Software Promotion

 by: Sharon Housley

Software Announce

Creating amazing software is only half the battle. Telling the world about your software is the other half. With working capital, consider employing someone who specializes in software promotion. To work with an established reputable firm can esure success when marketing software. Two promotional companies that know the software industry, and can provide valuable marketing advice and insight are:

Shareware Promotions - http://www.sharewarepromotions.com

Dr File Finder http://www.drff.com .

Outside of hiring professionals to market software, there are still a number of options for marketing software, in most cases, the only investment will be time.

1. Post Press Releases to Online Resources

If press releases or product announcements are sent out, consider posting the announcements to websites, there are a number that allow for press release posting free of charge. The releases on these sites are occasionally picked up by publications looking for information or filler content. Another side benefit to these listings is increased link popularity, which helps with search engine ranking. A list of sites that allow for press release posting can be found under ‘press release posting’ A number are available at - http://www.softwaremarketingresource.com/pressreleases.html

2. Post Announcement on Usenet

A number of Usenet groups allow for posting of announcements or press releases. Most of the announce groups in Usenet contain ‘ann.’ in the domain address. To locate topic specific announce groups consider searching Newsguy.com. A list of common software announce groups are listed below.

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comp.software.shareware.announce

fm.announce

3. Post to Forums

Forums also contain sections in which you can post announcements. If the application is niche product, consider searching for topic specific forums in addition to the general software announce forums listed below. Be sure to post any announcements in the appropriately marked ‘announce forum’

http://www.small-business-software.net/forum/

http://forum.mypdacafe.com

http://forums.digital-sea.com/

http://download.net/forums/index.php

http://www.developers-forum.com/

http://v2.tlab404.com/forum

Topic specific software announce forums are also available, such as - http://www.messaging-software.com/forum - only messaging related announcements are welcome

4. Search Usenet

To determine if there are recent inquiries regarding related software or your products and to post appropriate responses search Google’s Forum directory (by date): http://groups.google.com/

5. Present to Local User Groups

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User groups are filled with technically savvy individuals who have an interest in technology and software. Consider attending and presenting software at a local user group meeting or a SIG (special interest group). The targeted audience will often share information, about software that impresses them, with friends or other user groups. To find local user groups search the database located on the Association of Professional User Group (APCUG) website at http://www.apcug.org or post an inquiry to the user group forum on http://www.small-business-software.net/forum/

6. Partner with Other Developers

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Consider a developer newsletter exchange. Complimentary products often do well when presented properly. Provide a discount or affiliate exchange to sweeten the offer of a mention.

The extra effort expended to make potential customers aware of products can go a long way to ensure the success of a well designed application.

About The Author Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com , and http://www.small-business-software.net

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When I first began doing business on the Internet
in 1997, I believed a widely circulating rumor that
all one had to do to become successful (and,
wealthy) was to build a web site.

Well, after doing so and, repeatedly, making
mistakes and failing, I quickly became
depressed with online marketing. Being
accustomed to accomplishing many, if not most,
things I set out to do (except 8th-Grade Algebra),
I figured I had finally met my match. I also figured
that I must simply be the only person online not
making a 6-figure income. Oh, the price of
naivete!

Fueling this idea, were ongoing unsolicited
Emails from others who, alternatively, stated
they were raking in hundreds of thousands of
dollars per year. Some were even willing to
(and did) provide “checks” as proof! Today, I’m
embarrassed to admit to my naivete, as I now
realize that, given the right tools, virtually anything
can be fabricated online.

Do you feel this excerpt is versatile enough to meet the expectations of all individuals?

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You would be the excellent expert to forward fair perception on the report. Gear up to finish and assimilate the information of this write-up.

In an effort to save you from emotional woes, or
relieve you of them if you have already
encountered them, I am going to provide you with
information on how you can realistically garner
success online as I have now, successfully, three
years later.

And you, likewise, can use these same methods
to successfully promote any product, service, or
information online as well. So, let’s get started…

1.Pre-Promotion Campaign - Prior to beginning
your active promotion campaign, initiate a pre-
promotion campaign by joining as many
online discussion lists relating to your area of
business as possible.

You should be able to easily find such lists at
“Egroups.com” (http://www.egroups.com),
“Topica.com” (http://www.topica.com), Listbot
(http://www.listbot.com), or a few other lesser-
known list groups.

Next, place a reference to whatever you wish to
promote, within your Email signature file so that
when you post notices, questions, concerns, or
answers to your lists, information regarding your
business will automatically post along with it in
your signature file as well for others to see and,
hopefully, acquire what you are promoting within
it.

Your signature file reference should contain an
attention-grabbing headline, along with a 4-5-line
text of information regarding your business.
Review the “Help” section of your Email software
or manual in order to learn how to set up your
signature file correctly.

2. News Releases - Pull up your favorite search
engine(s) and search for “news sites,” “news
posts,” or any related term. What you are
seeking, are sites that allow posting of news
releases and notices regarding your business,
products, services, information, ventures, etc.

These are very detailed and instructional on how
to get your information posted within them. One
of the most recognizable sites is the Internet
News Bureau, which requires a fee. However,
there are other sites, many of which are free,
as well.

Also, forward news releases to the editors of any
online ezines, as well as offline magazines, most
of which will have web sites as well. You can also
locate most of these through search engines by
searching on the term, “ezines.” Popular sites
for offline publications include the AJR Newslink
at http://ajr.newslink.org, and Gebbie’s Press at
http://www.gebbieinc.com.

3. Articles - If you are familiar fairly well with
various details of your business (and you should
be), consider the idea of providing tips,
shortcuts, advice, and any additional helpful
information to editors of ezines and magazines.

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The report is meant to cater to those persons who were looking for ezine directory. But some of them didn’t benefit.

Don’t frighten yourself by preconceived thoughts. To look if the piece of information holds some value for you, you may read it till the concluding word.

There are also databanks, whereby, you can
list your articles for other publishers and editors
to freely use with the condition that they maintain
your byline with your article to insure credit to you.
One such databank is at
http://www.ideamarketers.com, and there are
more.

Ongoing content is the primary need at any
publication. At the end of your article, include a
notice that is commonly known in the publishing
industry as a “by-line.” This is actually
2-tools-in-1. First, the content of the article itself,
then, the byline containing information regarding
your own business, product, service, or
information.

4. Search Engines - List, not only the main or
home page of your web site with the search
engines, but also your additional pages, as long
as they are different and titled accordingly.
Doing this, will dramatically increase the traffic
to your site. In fact, at some point, you should
experience an increase geometrically.

5. Announcement Sites - This is a 1-shot
opportunity, so make it good. What you want to
do at announcement sites, is to provide the most
attention-getting information you possibly can for
your venture, as you can, generally, only do this
once for new start-up businesses. Two popular
announcement sites are the “What’s New” and
the “What’s New Too” sites.

6. Announcement Lists - There also exists Email
announcement lists, much like announcement
sites, whereby, you can provide notices and
posts regarding your product, service, or
information.

The main difference, however, is that as
announcement sites only allow for a 1-time post,
announcement lists, contrastly, allow postings
periodically and, generally, on a weekly or
monthly basis. You can also find these at the
Egroups, Topica, and Listbot sites.

7. Ezine Ads - Ezine ads are great, as long as
their publications contain high enough
circulations to warrant the CPM (Cost Per
Thousand) readers. However, the drawback is
that many readers pass them by, naturally, having
more interest in the content of the publication.

Additionally, ads tend to get “lost” in publications
that publish a high number of ads in issues. In
most cases in the offline-publishing world, an
ideal CPM rate is 10,000 readers per $1.00
spent. Try for this same ratio in your Ezine ads as
well. A great resource for advertising in ezines is
the Ezine Directory (http://www.ezinedirectory.com).

8. Publisher Swaps - This promotion method is
exclusive to Ezine and newsletter publishers,
and is, whereby, publishers trade ads with each
other to be placed in their respective publications
in the effort of gaining new subscribers.

Successful ad swaps can provide dramatic
increases in the subscriber base of your own
publications. The Ezine Directory should provide
some, if not all, information regarding it. Or, you
can use the directory’s content to contact
publishers with a “swap proposal.”

9. Opt-In Direct Email - To “opt-in” means to
voluntarily accept information or notices via
Email from outside sources regarding particular
interests that you have. There are, literally, millions
of people online who are members of such lists.

As a business owner interested in promoting
your product, service, or information, you rent
such a list from the opt-in service, providing your
sales letter or material to the service, then
allowing the information to be sent via Email by
the service to the list members you have
selected.

This is the popular and preferred alternative to
unsolicited bulk emailing or “spamming.” Once
a list is mailed, your response is almost
immediate.

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The interested responders then purchase your
offer, or request more information, at which time,
you should have an auto responder already set
up to “feedback” more sales literature. An auto
responder is an automated Email address that,
when accessed, returns certain pre-input
information.

Once purchases are made, these particular list
buyers then become your own customers, and
you can usually provide them with similar follow-
up products, services, or information in the future
without re-renting their name from the list. The
most widely known is Postmaster Direct at
http://www.postmasterdirect.com.

These are the methods and techniques that I
have found to be realistic, sound and, most
importantly, successful. They are applicable to
anything that lends itself commercially viable,
whether it is a product, service, or information.

About the Author

Kenny Love Enterprises.
Provider of diversified information, products, and
resources. See his extensive web site at
http://www.kennylove.net.

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Common Decency……Let’s Keep it Alive!

 by: Terri Seymour

I recently had an experience with one of the affiliate programs I *was* involved with. This experience did not surprise me, but did however, disappoint me. It is a sad fact that it did not surprise me and I thought maybe an article on this subject might bring it to our attention.

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I did willingly join this program and accept the terms of which I do understand. However, when customers of this online business owner would email me with complaints about the product and the fact that the owner would not answer any emails, I definitely had to think twice about promoting this product and affiliate program.

So having decided this, I wrote the owner and asked if he could send me the small amount owed to me. I informed him I would not be promoting his product or program any longer and would like what was owed to me. His reasoning was, he would not pay me because I joined the program willingly and he had a minimum amount.

This I had to accept while thinking, “Wouldn’t common decency dictate paying the small amount he owed to a former affiliate?” The money itself does not change my life in anyway of course, but the human side of this really bothers me.

I will credit him with being polite and professional in his emails, and I also did not get upset, but thanked him for the learning experience. I also stated that I would in no way run my affiliate program in that way.

Common decency would prohibit me from doing so.

I realize we are running businesses and need to make money, but do we throw away courtesy, decency, respect and consideration to do so? I think not!

I know I am not the only person this has happened to, as a matter of fact, it has happened to me twice. The first time being a much bigger amount. The program owner just dropped out of business and left his affiliates hanging.

As a whole, the people I have been lucky enough to “meet” online have all been wonderful, caring, helpful, respectful and decent. When I first started online, that fact was a wonderfully pleasant discovery! Over time however, I did run into a few people who needed to learn common decency.

So if you run a business/affiliate program, do not let money be your first priority, make people number one and the money will follow. If you owe somebody money/service. etc., pay them. If your affiliate decides to “resign” from your program show them your good faith and common decency. Pay them what you owe, even if the amount does not reach your “minimum”!

Their reasons for “resigning” might be totally false in your eyes, but you still owe them what they did sell for you. Common decency prohibits me from “blabbing” the product/program I had this problem with, but it is no longer on my site and if people ask me about this specific product/program, I will tell them the truth.

I am not out to get this guy, but cannot recommend a product/program that I know does business in this manner.

I usually don’t write this type of “venting” article, but this topic is so very important, I thought I would make an exception.

So let’s think about when we are dealing with customers, subscribers, Newbies, associates, affiliates, etc., we need to keep common decency and respect alive. Do not lose sight of our fellow human beings so we can have a few extra bucks in our pocket!

About The Author Okay. Be certain that your quest would go beyond this point. Your further enthusiasm in this article would be an added leverage for you. Terri Seymour owns and operates MyOwnEzine.com Learn to publish and promote your own ezine. mailto:subscribe@myownezine.com Sign-up for the FR~E MOE Ezine Publishing Ecourse Okay. Can you experience an enrichment to your enlightenment on ezine publishing? I’m confident, you must have acquired it. Do read our articles on too. It is for you to discover the material on at the end of this piece of information. mailto:moe-mini-course@getresponse.com You can contact Terri at mailto:ter02@newnorth.net

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