ezine

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Fishing For Ezine Subscribers

 by: David Leonhardt

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The Bible tells the tale of the fishermen who were just not catching a thing. Jesus came along and told them to cast their nets on the other side of the boat, which they did. Surprise! They caught so many fish their nets began to tear.

Jesus had a strategy. He thought outside the box. And he knew where to go. Of course, when you’re God, you tend to know a lot of things.

What about fishing for ezine subscribers? Don’t expect Jesus to tell you where to cast your subscription net. You will have to build some other strategy. In the meantime, here are the six steps I sued to grow my free online Happy Class ( http://thehappyguy.com/self-actualization-happy-class.html ) list by 27 last night, and my Daily Dose of Happiness (http://thehappyguy.com/daily-happiness-free-ezine.html) by 10.

Step # 1: Sign up for Subscription Rocket ( http://thehappyguy.com/SR.html ) and install the code on every page of your web site. SR is a small pop-under offering your visitors free subscriptions to newsletters. Unlike some pop-ups, this pop-under is unobtrusive and nobody has ever complained. Every time the screen pops under your site, your ezine pops under four other similar sites. Most of my ezine subscribers had never even heard of me or visited my site before they signed up.

Step # 2: Get lots of traffic to your site. The Internet traffic gurus will tell you to attract only TARGETED traffic. But, with SR, any traffic will do. 1000 non-targeted visitors might be useless to you, but they will trigger 4000 appearances of your ezine notice to targeted visitors of other sites. Get the most targeted traffic possible, yes, but whatever you do, get traffic. More on this later.

Step # 3: Get sub-affiliates, and get lots of them. Every time web sites you referred get visitors to their sites, you earn three credits. So 1000 visitors to www.Looky-who-I-referred.com means YOUR ezine gets seen by 3000 targeted visitors at other sites.

Step # 4: Replace some of the SR codes with Subscriber Drive codes. What’s the difference? Not much. They are almost identical. You can see how SD works at www.TheHappyGuy.com/self-actualization-articles.html . Why use both? Two reasons.

First, you don’t want to run out of targeted subscribers. For instance, if you run an Internet marketing newsletter, you don’t want one service to run out of similar sites on which to display your ezine and start showing it to visitors of vampire-slaying sites.

Second, if you can get multiple credits for each visitor to your site … if you stagger the two services along the well-worn surfing routes. I have SR code on my home page, and SD code on my Self-actualization Resource Center, where the largest number of home page visitors tend to gravitate.

Let’s start thinking way outside the box.

5. How do you get big traffic to your site? Suppose, for instance, your ezine and web site are about Internet marketing, competing with 4.5 million savvy entries on Google. Slim chance getting a top ten ranking, or even a top 100 ranking.

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Consider your hobbies. Suppose you like horseback riding. Why not have a page on horseback riding, optimized for a couple juicy equestrian keywords, where you compete with just 700,000 not so savvy web sites? What does horseback riding have to do with Internet marketing? Everything, if it is about the publisher (you!). You might also post a page on Italian cuisine, where your keyword optimization competes with only 200,000 other Google entries. These could both be under “About the publisher”.

In addition to the untargeted traffic who will bring you targeted subscribers from other sites by tripping the SR and SD codes, your visitors will get to know you better as a human being, a key factor in building trust with them. You can also add affiliate links for related products (want to sell a horse?) and actually make some money from these extra pages. (If you like happiness, why not use one of my happiness articles and sell my two happiness ebooks through affiliate links from http://thehappyguy.com/earn-money.html?)

6. Another way to boost traffic to your site is to keep sending your subscribers to your site. If there is a free ebook download (or software or puzzle or graphic or recipe) or a contest to enter, you can have subscribers visiting your web site each week. I set up a Daily Fun page http://thehappyguy.com/l/daily-happiness-fun-page.php for subscribers to Your Daily Dose of Happiness. Every time one of them visits, she earns me four views of my ezine notice to targeted traffic on other web sites. This page is getting an average of 100 hits a day, and that will increase as my ezine readership grows.

Okay. Just keep away yourself from the other ordinary methods of facts as this article is among the best of the bests. Your unusual interest would get a treat in the sections that follow.

Jesus could help you catch way more subscribers than I can. But until he offers some alternatives, these are the steps you can take to turbo boost your subscriber catch.

About The Author David Leonhardt publishes Your Daily Dose of Happiness http://thehappyguy.com/daily-happiness-free-ezine.html. Learn more about ezine publishing at: http://thehappyguy.com/ezines.html Info@TheHappyGuy.com

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The current “frenzy” over VoIP seems to focused mostly on BroadBand phones and their predicted replacement of landline phone calls as we know it.

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But that’s just the obvious action on the surface.

VoIP technology is & can be much more than that. And company R&D is gearing up in unprecedented ways to prepare for that surprising leap in expectation.

Notice I said expectation.

Seems the old business model in Telco was that whatever the companies came up with is what the consumer would take.

The companies drove the market & what was in it…including any technology “advancements” and their application, distribution, etc.

Remember…..we had dial-up internet….then DSL, cable, & satellite access. Now WiFi & soon reliable WiMax deployment.

We had high cpm PSTN / POTS residential phone calls….then we had bundled local/LD…. then flat rate LD. Now Broadband phone (VoIP).

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We had bulky analog cell phones then digital/PCS, text messaging, and now sleek video cellular.

But that is old world thinking.

The reason is 2 fold….

First….VoIP technology (note I didn’t say VoIP “phone”) stands to afford unprecedented advancements and capabilities yet to be seen. The potential is boggling.

Second….the old business model was that whatever companies came up with consumers would accept. The companies drove what was available & came to market.

No more…now consumers are dictating to companies “we want this now come up with it”.

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That’s a drastic change in thinking that companies must now deal with. Those that do will be better positioned to capture what markets are created by consumer demand…vice the old approach of markets being created by what companies developed and released. And the foundation of this new consumer driven demand will likely be based on VoIP (and I believe wireless) technology.

That aside, I’d really like to see what you think of this shift in product development and market control to consumer “vision” vice company “idea” driven….fueled by the possibilities surrounding VoIP and wireless. We’ve seen….or soon will….a host of Gee Whiz break throughs & possibilities focused heavily on multi-media & data (both residential & business). What do you think the future holds?

About the Author

Michael is the owner of FreedomFire Communications http://ld.net/mscprez and http://DS3-Bandwidth.com …….delivering choices to both residential and business consumers for voice and data broadband services. Michael also authors BroadBand Nation http://BroadBand-Nation.blogspot.com where you’re always welcome to to drop in and catch up on the latest BroadBand news, tips, and ramblings for the masses.

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The Importance Of Having A Mentor

 by: Larry Denis

When you first start your business everything can be quite confusing. There are many pitfalls and problems that are difficult to work out on your own. Choosing the right business for you. How to get the edge on your competitors? What to do first? How to really make money and escape that 9-5 job? These are just a few of the confusing questions that face the beginner. If you try to begin without help, you are setting yourself up for failure. Very few can succeed in business without someone to help you and steer you in the right direction. You are indeed like a ship without a captain when you try to start a business alone

Here are a few common mistakes made by newbies when they first start a home-based business.

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1. Starting a business without knowing who you should be marketing to. Without knowing how to target your market you can spend hours of wasted time and a lot of wasted dollars.

2. Getting into the wrong business, with too much competition supply and not enough demand. If you do not get into a specialized market with high demand and less supply you are setting yourself up for failure and you will never make a decent living.

3. Believing that a free program will make you money, these are some of the biggest scams on the Internet.

4. Joining one business opportunity failing after a month and then joining another and another. This is how many beginners loose tons of money and valuable time.

5. Thinking that money can be made in a short time with no work, this is another pitfall too many newbies fall into.

Wouldn t it be nice to have some personal guidance, somebody who can work with you one-on-one? Show you how to start right and save you all that time and money. Somebody who can help you cut a pathway through the trees. This is where a mentor will help you, and better still a course that comes with mentoring help.

There are very few true mentoring courses, where you can really get one-on-one help. Usually you purchase your course and then have to work out the rest. However a mentoring course is different. When you purchase the course you will get one-on-one help for your questions and any problems you may have. As you progress through the course your mentor will coach you on any problems you may have and show you how to overcome them. One of the main reasons for new Internet businesses failing is lack of guidance. There is just too much to know and do without someone to help you.

You can see how a mentoring course works and the obvious advantages, compared to trying to work out everything yourself. I speak from experience. When I first started my business, I had no idea what to do and where to go, until I finally stumbled upon a mentor course. After that there was no looking back, I cannot say that I did not make mistakes or come up with problems, but they were nothing that my mentor could not guide me through

Recently I came across a mentoring course that not only offers mentoring help but shows you how to start a very profitable home business, Home-Based Recruiting. Basically it is finding qualified candidates to fill job positions for different businesses, for which you will get a finders fee. When worked correctly, this is a very profitable business and one you can easily make a good living with.

However, as with any successful business, some help is very necessary. Larry Denis s Fast Cash In Home-Based Recruiting is the mentoring course that will guide you step-by-step, from start to success, and with his expert mentoring you cannot fail. Larry is a seasoned veteran in this field and very successful at what he does. His course will show you the tips and tricks that top recruiters use to make substantial profits. Find the businesses that are expanding and get ahead of your competition, with the true tricks of trade known only by experienced recruiters like Larry. Overcome the fear of telephoning by learning how to call people the right way. The training and mentoring you will receive from this course will be your key to building a profitable home business.

A mentor course is your gateway to success. Unlock the business potential within you, and see how you can achieve what you never thought possible, with the help of individual coaching. Experience the satisfaction of starting and building a truly successful business with help and guidance from a mentor.

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About The Author Do you really think this write-up would add to your wisdom? It aided particular individuals who were looking for newsletter design. For some it was futile in nature. You are the excellent critic for newsletter design. The basic point is to reach at the hindmost word to scan the stuff. Larry Denis is the successful author of Fast Cash In Home-Based Recruiting He is a seasoned home-based recruiter with 8 years of experience in his field for more information on home-based recruiting please visit him at http://www.homerecruiter.com info@homerecruiter.com

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Why Google Blog Search Matters to Your Business

 by: Tinu Abayomi-Paul

According to Google, Google’s Blog Search is “Google search technology focused on blogs”. It includes search engine results specific to blogs not just in the Blogger.com community, but across the blogosphere at large. You can access it at http://www.blogsearch.google.com/

What the Big Deal Is

A lot of people have probably heard about this extra version of search Google has added and are greeting it with a big yawn, particularly since it’s still in Beta. So what is the big deal, anyway?

The big deal is that the top search engine in the world, which was already paying particular attention to blogs in regular search results, seems to make a subtle statement with the introduction of blog-specific searches.

Blogs are important enough to warrant their own special level of search, and not just as an advanced search option, but in their own search engine.

If search engines are paying attention to blogging that closely, you should be too — if you want better search engine results.

Current fans of blogs will be able to search the freshest results so that they can see what is being discussed right now - information that is often as fresh as the news, and draws upon sources that the media-at-large either doesn’t have ready access to, or interest in.

So to those with even the most obscure interests or hobbies, a blog search powered by a top search engine gives ready access to fresh information on any subject that someone can blog about.

And if a blog doesn’t yet exist on these narrow themes? You can be the one to start the discussion.

Why It Matters to Your Business

Speaking of the media, this is likely to become one of the many tools that a journalist in the know would use in order to research a story, or to find out more information about a company, directly from the people who use its products or services.

Technorati, is at present, arguably a better tool, but it’s just not as well known as the Google brand. If you’re a power searcher, you already know what Technorati is. But the key thing to understand is that most consumers - even B2B consumers - aren’t as deeply involved in the internet.

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But even those folks know what Google is.

There’s an even more obvious advantage to this specialized search.

Google Blog search has the unprecedented potential to bring the mainstream surfer into blogging, even more than Yahoo’s RSS Headlines pioneered the start of making RSS mainstream about a year ago. Why?

While many of your clients will fall instantly in love with RSS, it’s more fair to them to present its possibilities in a format that’s easier for them to digest. It’s not as hard to explain a blog - and if you can’t you can simply tell them it’s a more frequently updated part of your existing site.

When Google’s Blog Search is brought more to the front in coming months, if your site gets into position to be visible when more of the internet population becomes blog-happy, then the traffic potential for your site may prove to be enormous.

The proper use of one RSS feed in one of my content management systems doubled my traffic, with most of the new users coming from Yahoo, this time last year. Another feed increased my daily traffic another 75%, and brought me additional return traffic as well.

At the time the margin between Yahoo and Google was wider than it is today — so the potential increase from being in Google boggles the mind.

How to Get Listed

According to the Blog Search Help Page:

“If your blog publishes a site feed in any format and automatically pings an updating service (such as Weblogs.com), we should be able to find and list it. Also, we will soon be providing a form that you can use to manually add your blog to our index, in case we haven’t picked it up automatically. Stay tuned for more information on this.”

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This means that if you’re already blogging - and responsibly pinging, you’re probably already listed.

If you haven’t been blogging, you’re in luck. This special brand of Google search is still in Beta, so if you get moving now, you still have enough time to start getting into position. And since the search currently seems to be focused on freshness and relevance, if you keep up the blogging once you start, and you keep your theme narrow, you could still dominate your niche.

Do It Today

The mantra for blogging before was that, proper blogging is a sure fire way to increase traffic, as well as build stronger ties to your end users or clients, not to mention that it is the simplest of the many implementations of RSS.

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Now, with all three major search engines paying more attention to both RSS and Blogging, you can get spidered more frequently, get more of your pages indexed more deeply, and be included in more searches.

You have absolutely no time to waste - if you’re not blogging already, you need to get started quickly. Many webmasters are hesitating because they haven’t been able to find a blog system that fits well with their site, or find the most popular tools too sophisticated for their needs.

There are literally dozens of free resources to help you decide between the standard systems that were originally built for the personal blogger, and the more robust solutions that are aimed at the medium-sized or corporate company - but that’s another article.

Whatever you chose, the important thing is to get started blogging today. You’ll be missing out on targeted traffic from the most dominant search engine, from the most sophisticated surfers today, and sooner than you know it, the mainstream web.

Copyright 2005 Tinu Abayomi-Paul

About The Author Tinu Abayomi-Paul is the co-owner of Leveraged Promotion, which provides many solutions for companies who prefer to out-source their online promotion needs. At http://blog.leveragedpromotion.com you can find out more about how RSS, Blogs and Podcasting can increase your online visibility.

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=============================
“The Potential of Publishing your Own Ezine”
by Justin Blake
=============================

There seems to be a bit controversy over what really makes
a marketer a living on-line.

It seems that everyone out there insists they have the
“perfect program”, or the “perfect pay plan” that will make
you a millionaire practically over night. All you have to
do is join either for free, or pay a small fee anywhere
between $5.00 to $500.00 and up.

To be honest, 99.9% of all these programs and pay plans
won’t make you a dime. It is sad but true.

Only a select few on-line marketers actually make money
or sign up affiliates from these programs.

99% of the “Lucky” .01% peoples have their own Newsletter
or Ezine. This is the only way to make a living on line.

Publishing your own ezine/newsletter, staying in contact
and offering honest, high quality content to your
subscribers will raise your sales success rate anywhere
between 30% and 50%.

Without a quality ezine/newsletter your chances are a slim
1% to 15% depending on your sales letter, product/service
demand and targeted audience.

With a response of only 1% to 15% chances are you will
spend more money on the leads and advertising than
you will make in return profit.

(Trust me. I have been losing money on the net for years
before I started my own ezine. It’s a good thing I learn from
my mistakes

Do you really think this write-up would add to your wisdom?

It aided particular individuals who were looking for ezine publishing tips. For some it was futile in nature.

You are the excellent critic for ezine publishing tips. The basic point is to reach at the hindmost word to scan the stuff.

With your own ezine/newsletter you are almost guaranteed
to make sales and a profit every time you send an issue or
a solo ad.

( Many people don’t like solo ads, so you must use them
responsibly. Do not abuse your list or you will soon be
receiving more UN-Subscribe requests than Subscribe
requests along with some nasty messages. These
nasty messages can kill your motivation and belief in
yourself.

Thus comes the death of your ezine/newsletter and
your reputation! If you acquire a bad reputation on the
net then chances are you will always have that bad
reputation and you can kiss your dreams of making
a living on-line good bye forever.

Or until everyone forgets about your name a few years
later.

But why take a chance like that?! It is simply not worth
it just to make a few sales.

Honest marketers always prevail in the long run.
( Please read that last line again. )

Now with that said, I will continue.

With your own ezine/newsletter you are advertising
to a targeted audience over and over again for FREE !

You won’t have to pay .01 to .25 and up on the dollar
per address. You already own the list !!

Many of my fellow publishers and marketers reading
this right now already know this and are focusing all
of your efforts to gaining subscribers. But there are
some of you who don’t realize the potential your
ezine/newsletter has for making you a living on-line.

If you wish to acquire a respectable reputation as a
known marketing, dieting, taxidermy guru then you
must publish your own ezine/newsletter.

I know many of us fellow publishers ( including myself )
occasionally have a hard time either finding the time or
thinking of an interesting topic to send out every week.

This should never stop you from publishing an
ezine/newsletter. You can always find someone out
there who would love for you to publish an article(s)
they have written. In exchange for using there content
all you have to do is allow them to post a small ad
about themselves or their product, ezine etc. at the
end or beginning of their article.

Here are a few article directories to help get you
started:

http//ezinearticles.com
www.articlecentral.com
www.aracopy.com
www.authorconnection.com
www.certificate.net/wwio
www.ideamarketers.com

Okey-doke. Since you have reached this far, it means you are very inquisitive in ezine publishing tips and . If you go on reading further, we assure that your curiosity in this would be reinforced.

I know there have been times when either I didn’t have
enough time to write an entire ezine, or just wanted to
trade articles with someone else as a promotion for
our ezine’s.

With thousands of other publishers practically begging
you to add their article in your next issue you really
have no excuse to not have your own ezine/newsletter.

( After you reach 1000 subscribers you can start to charge
for advertising positions or promote your own affilliate
programs.

Price per position of the ad will vary depending on
demand for your ad space and the number of your
subscribers. )

Once you have this little time saving technique mastered
you can start to write a few of your own articles.

After you master writing your own articles you can
become the publisher submitting your articles to other
ezine/newsletters which is the most cost efficiant way
( free to promote your website or newsletter to thousands
of new prospects.

Completely admissible! Now that you have read till this point, we hope that additionally you will have something extraordinary. Your appetite for info would get quenched further.

This is what I would like to see all of my fellow publishers
doing…..becoming an article submitter.

You will soon realize publishing your own ezine/newsletter is
fun and exciting, not a boring chore.

Wishing you success ( and a larger list ,

About the Author

Justin Blake - publisher
http://wetrack.it/eza/af.cgi?522
Secret Ezine Publishing Tips
Guaranteed to Increase your Subscription Request List

to Subscribe send an email with “Subscribe” in the
subject line to:

secret_ezine_publishing_tips@yahoo.com

mailto:secret_ezine_publishing_tips@yahoo.com

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Succeeding with an eCommerce website is a dream for many these days. It can be done no matter how difficult it may sometimes seem. this series covers some of the basic success factors - things you must consider in creating, implementing, managing and developing a quality eCommerce web site. There are a multitude of ways to do business on the internet - and a lot of ways to both make and lose money. Primarily these articles focus on eCommerce sites intended to sell products of various kinds, Not every factor will apply to every site, but since a major failing of many internet entrepreneurs involves the lack of multiple income streams, you should carefully consider all factors and apply them as needed in developing alternate revenue streams.

On examining your eCommerce web site, think carefully about how you can provide personal attention to each visitor. The idea here is personalization through which each visitor, if they wish, can develop a unique experience of your site.

Provide options through which the user can alter layout, colors, etc. Give customers the capability to create their own personal pages on your site. Perhaps offer a simple and easy to provide service to registered customers, such as free email accounts.

As well as building loyalty and stickiness, such features also build your customer database. Scripts are also available which will allow on-the-spot personalization based on responses to a series of questions. You can also use this kind of script to focus your sales message more tightly to the user’s expressed interests.

Free services which can be provided on autopilot can be a virtually endless source of targeted customers. Everything from free email to blog hosting, opt-in list building to free advertising forums, all operate on the same principle as building a list through a newszine, white papers, free ebooks or whatever. In return for registration, e.g. name and confirmed email, you provide a service. Careful structuring can allow you to collect significant marketing information on your registered users which would allow well-targeted marketing campaigns.

Never lose track of a customer. Maintaining a database of customers with any of their prior purchases, interests, and so on, allows you to provide personalized purchase suggestions and special offers. The life-long value of a happy customer may be difficult to estimate accurately, but it s far easier to sell to existing customers than to be continuously forced to acquire new ones.

Even if you only have a single product now, you have to eventually expand your product line(s). Don t throw a buyer away. Stay in touch, offer information, occasionally recommend a high quality product you use and value. Build trust through value and quality.

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To further expand the human dimension, you can add forums and chat rooms. Provide a variety of means to acquire visitor input. On site surveys and questionnaires, email surveys and opinion polls can not only increase your customers’ sense of being in contact with real people who value their opinions and ideas, but also provide exceptionally useful information for refining your marketing and sales tactics. Loyalty programs and affinity networks can also help.

This is a lot like beating a real dead horse, but… Reliability and security are crucial. If your eCommerce site is big enough and busy enough, multiple parallel servers, redundant hardware, use of fail-safe technology, fast technical support service, high quality encryption, valid certificates, high quality payment processors and excellent firewalls will all allow you to ensure your customers that their data is safe, their orders are handled properly and nobody’s getting their credit information that shouldn’t.

Right now you may not need (or want to pay for) parallel servers, redundant hardware and fail-over technology, don t ignore the rest. You depend on your ecommerce hosting provider to keep your business running. So think carefully and do some serious research. Overloaded servers, lack of redundant network connections, slow technical support, poor backup procedures can create a nightmare situation for both you and your customers

As this part s final idea to consider: smooth out your customer contact and support procedures. If multiple staff might come into contact with your customers (chat, phone or email) , providing all of them with the same (and useful) information about the customer, prior orders, any previous or current problems and so forth, can avoid a lot of potential frustration - and lost orders or, worse, a customer lost forever.

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It can be incredibly irritating to have to tell the same story over and over, getting bounced from one person to another when no information ever seems to have been recorded. While it may cut down on repeat complaints, that s usually because the customer is gone forever. Construct your systems so that no information is lost and so that the data needed to be responsive and helpful is instantly available. You may want to restrict some information which customers may not feel comfortable about everyone knowing.

Doing these things right can add significant credibility and usability to your online business, as well as build a loyal customer base which actually enjoys dealing with your eCommerce business. And that’s a winning situation for everyone.

About the Author

Contracting the computer bug in the early 80’s (yes, pre-www) and never cured, Richard, a PhD Clinical Paychologist, now writes on eCommerce, RSS and Niche marketing at http://www.Building-eCommerce-Websites.com

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Copyright 2005 David Frey

Yes, I admit it - I hate asking for referrals - don t you? Be honest. Doesn t your heart start to pump faster and hands start to sweat even thinking about asking a customer for a referral?

If you re like me, you hate to impose on others. Asking for names of friends or family members almost makes you feel as though you re selling a multi-level marketing opportunity.

Not to worry. There are many ways to get a continual stream of qualified referrals without having to go through the painful process of asking for referrals face-to-face.

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The secret to getting referrals without asking for them is to develop referral systems that do the asking for you. Here are six innovative systems for getting referrals without asking.

Referral System # 1

Make a list of people / businesses that sell complimentary products and services to your own product or service. If you sell athletic shoes your list might include health clubs, running clubs, basketball teams, or podiatrists. Now create a referral program that pays referral fees for people that are sent to you by your referral partners.

To make this system more effective, give your referral partners customized coupons, tickets, or cards that the referral brings with them to your business so that you can correctly track each referral source.

Referral System # 2

Approach charities in your local area to get a list of donors that already give to the charity. The United Way is a good place to start. Most United Way donors make advanced pledges or set goals to give a specified amount to the United Way.

Now approach the executive sponsor of the United Way donation drive and make a proposal. Propose that for every referral that is sent from their organization to your business, you will take a percentage of your sale and donate it to the United Way (or whatever charity they are affiliated with) in their name.

Referral System # 3

Local churches are always looking for innovative ways to raise money to sustain the programs they offer to their members. Most churches would be enthusiastic about the opportunity to receive a donation from you or your business.

Simply call up the ecclesiastical leader and ask if you can meet with him/her to talk about a potential fundraising activity. Propose that for every referral (church member) they send your way, you will donate a percentage of the sales to the church. In return, the church should agree to promote your business.

This same referral tactic can be done with the booster clubs of local sports teams, Boy Scout troops and other organizations looking to raise money.

Referral System # 4

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The fourth referral system is very simple. Give your products or services away (or significant discounts on your products or services) in local raffles. In my hometown of Friendswood, Texas the local Ford dealer gives away a brand new truck in a 4th of July raffle through the local Chamber of Commerce.

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The tickets sold in the raffle go towards paying for the cost of the truck and the dealership gets to display the new truck for several months leading up to the raffle in high-profile areas provided by businesses that are members of the Chamber of Commerce.

In fact, we found our financial planner through a raffle offered through the local Boy Scout troop. We “won” a full financial analysis and eventually purchased some of his products as a result of the raffle.

Referral System # 5

Most everyone has a barber or hairstylist they use on a frequent basis, especially if you have children. I don t know about you, but my barber always engages me in conversation during my haircut. And most barbers and hairstylists are very happy when you give them a $2 - $3 tip. Do you see where I m going with this?

Why not approach the local barbers and hairstylists and offer them $1 for every referral card they pass out to their customers. You might even motivate them to talk up your business by promising them a percentage of each sale that results from their referral.

Referral System # 6

The last referral system will not only bring you referrals, but will also create a lot of goodwill. I learned this tactic, strangely enough, by Princess Diana and a local real estate agent. When Princess Diana died a close associate of hers was interviewed and revealed that Diana always carried a set of “royal” thank you notes.

Every time she met with someone she would remember their names and as soon as she got in her car she would write a short thank you note to them. The people cherished the thank you notes they received from the Princess. After hearing that, I started to carry around my own box of thank you notes.

But here s what really will make this referral tactic take off. Not long ago I received an email from a subscriber to my Marketing Best Practices Newsletter that had this phrase under the man s signature:

By Referral Only

By Referral Only…means: We invest 100% of our time and energy to delivering first-class service to our clients. As a result, our valued clients, suppliers, and friends refer their family, friends and work associates to us for advice on buying or selling real estate. We’re interested in building strong life long relationships one person at a time.

You see, its not enough to send a thank you note. People need to know that you want and appreciate their referrals. The phrase, in essence, answers the question, “What can you do for me in return for this nice thank you card?” Immediately, I had this phrase printed on the bottom of my thank you notes and my referrals took off.

Conclusion

Each of these referral tactics that I have shared with you are s-y-s-t-e-m-s. They motivate others to generate referrals for you without you having to play the role of the beggar and asking for referrals face-to-face.

The best thing you can do to excite your referral partners is to get them to experience your product or services themselves. Then they can talk about it with first-hand knowledge. It will not only make them more credible to others but once they’ve experienced the benefits of what you have to offer, they will be more excited to tell others about it.

In the referral systems that require you to pay referral fees, make sure you pay quickly, honestly, and with gratitude. Always give your referral partner the benefit of the doubt. If you treat them right, you will be the benefactor.

About the Author

David Frey is the author of the best-selling manual, “The Small Business Marketing Bible” and the Senior Editor of the “Small Business Marketing Best Practices Newsletter.” To get your free lifetime subscription visit http://www.MarketingBestPractices.com

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Simply put, business plans can make or break your business. Starting a Drop Ship business online is no different from starting a traditional non-online business. With the strong emphasis individuals place on writing business plans for starting up non-internet-based companies, it is equally crucial to prepare a business plan for your online business.

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A business plan serves many important purposes for the online business. First, because the business plan has a detailed list of the tasks to undertake, it is a call to action for you to promote your business actively and not procrastinate on your marketing efforts. Second, it provides a blueprint that describes your company effectively: the market, the products and the steps you need for effective marketing. This serves to guide your business through the months ahead.

Business plans normally comprise of five sections:

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1) The Objectives. This section will describe the objectives for the venture, and the mission statement that defines the online business. It states both the financial and strategic objectives and is normally about one page long. There should be a concise description of the Drop Ship business at the start. A brief example:

Magical Stores Online is an internet company that provides quality tools and resources for magic tricks. We aim to consistently provide magicians with reliable tools for conducting magic tricks, and also accurate information and guides on how to properly perform the magic tricks with our tools. In our first year online, our target is to have U.S. $400,000 in revenues and $100,000 in profits. This can be achieved by attracting an average of about 5000 visitors to our website every month through effective internet marketing. Our strategy is to attract recurring traffic to our website by continually updating the useful resources and information on our website. Magicians will constantly return for more useful tips on magic tricks. This cuts our marketing costs drastically and adds to our profit margin.

2) The Executive summary. The executive summary should contain a few important details. It should outline the basic model of the company, how the business functions, the market environment, and also the business opportunity in the market. A continuation from the previous example:

Magical Stores Online is a retailer of magic products on the internet. We specialize in card and coin tricks and stage magic, and classify our products according to age group, skill level, features, and the occasion they are used for. Magicians can browse the product catalogue on our website and buy their products with a shopping cart software. They can choose to pay either by credit cards or by checks. We use a third party credit card merchant to process our payments, hence eliminating the need to have a merchant account ourselves. A profit is realized whenever a sale is made, because we obtain our products at a wholesale price and we sell them at a retail price. Since our supplier, Company XYZ, drop ships the products directly to the customers address, we do not need to hold any inventory. Our market comprises of magicians of any age group who specialize in card and coin tricks and stage magic. The opportunity lies in the internet as a marketing medium for magic products. Since the rise of the internetin the mid 1990s, we find that the major magic product retailers do not use the internet effectively to market their products. With effective internet marketing skills, we believe that we can reach a wider audience than the other major players, thus claiming a large market share.

*Note that in a real business plan, the business owner should aim to provide a more detailed version than the examples given above. The examples here only serve to illustrate an overview of what the basic business plan should encompass.

3) Marketing Strategies. In this section, you will describe the steps you intend to take in order to market your business effectively on the internet. There are a few basic marketing methods available on the internet. Mentioned below are three of the most popular methods.

- Email Marketing. Ezines and newsletters are powerful tools. It is simply the most cost-effective form of marketing on the internet. Sending out email promotions or newsletters to your subscriber base costs virtually nothing, except for the time you spend on writing your newsletter. With the web form on your website, you can capture the names and email addresses of the customers who subscribed to your newsletter. I do not recommend that you send your subscribers with product promotions regularly, but you should continually provide them with useful tips and information. In this way, you establish your credibility as an expert and maintain a strong relationship with your customers, instead of appearing as someone just out to make money. Promotions for your products should only be sent out about once or twice a month.

- Search engine optimization. Optimizing your website for high search engine results on google, yahoo and msn, is a powerful way of getting large volumes of traffic at low cost. However, you have to put in a lot of effort for a long period of time, as top rankings do not appear overnight. There are two factors for search engine optimization: On-page or Off-page optimization. On-page optimization involves tweaking the page title, header and meta tags to include the website keywords. It also involves scattering the keywords throughout the page to improve the site relevancy. Off-page optimization, on the other hand, is much more important than on-page. It involves soliciting links from relevant websites. The more the websites that link to your site, and the higher the importance/relevance of the website linking to yours, the higher your website will be ranked on the search engines. Google places a very strong emphasis on this.

- Pay-per-click (PPC) Search Engines. This requires you to pay a sum of money for every visitor that clicks through the search engine to your website. The higher the amount you pay, the higher your website will be ranked on the PPC search engine. The basis for profiting with this marketing tool is by bidding less than the amount that each visitor to your website is worth. Overture is definitely the market leader for pay-per-click search engines.

4) Competitive Analysis. In this section, you have to analyze the strengths and weaknesses of your competitors, and the factors that will differentiate your products or services from your competitors. You have to analyze your competitors and record what makes them so successful, and also the weaknesses you can capitalize on to get an edge in the market. For example, competitors may not be using email marketing effectively to promote the products to customers. You can capitalize on this by using newsletters more intensively, establishing your credibility as an industry expert. To differentiate an online Drop Ship business, it is more viable to provide a reliable service from your website. This usually means providing a wealth of tips, articles and information for your visitors. This will attract them to continuously return to your website for the latest tips and resources that will benefit them. Fast response to their email queries and also fast shipping are also good services you can provide.

5) The financial projection section. In this section you can project the profit-loss statements and the cash flow statements for your business. The profit-loss statement records the monthly profit/loss realized over the months, while the cash flow statement records the difference between revenue and expenditure over the months. The costs for an online Drop Ship business will include:

- One-time costs for software like shopping cart software, email marketing software, and also search engine optimization software.

- Recurring costs for the wholesale price of the products, web hosting fees, a proportion of revenue paid to your third party credit card merchant to process your payments, and also internet marketing costs.

This section will be useful for you to gauge how your Drop Ship business performs according to your expectations.

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In conclusion, business plans do not only apply to real-world businesses, but are equally critical to online businesses as well. They serve as blueprints of the companies and also as strong calls to action for the aspiring internet entrepreneurs to achieve their success in ecommerce.

*You are welcome to reprint this article as long as you include the Author s resource box with the article and the entire article remains unchanged.

About the Author

About the Author: Ray Yee is the founder and president of Dropshipperscentral, a website which provides a wealth of informative articles, tips and resources on everything you ll ever need to know about setting up a Drop Ship Business and marketing it. Click here for the Wholesale Drop Ship Directory from http://www.dropshipperscentral.com

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About the Author

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Benefits to RSS

 by: Sharon Housley

RSS streamlines communication between publishers and readers. Since RSS has had a popularity surge, webmasters have been experimenting and using RSS feeds to deliver content in new and innovative ways. Typically, RSS feeds contain news headlines and content summaries. The content summaries contain just enough information without overwhelming the reader with superfluous details. If the reader is interested and wants additional information they can click on the item in the feed, accessing the website which contains additional details. RSS readers aggregate multiple feeds, making it easy for individuals to quickly scan information contained within each feed. Feeds are generally themed, allowing users to opt-in to feeds that are of interest.

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The big benefit to RSS is that individuals opt-in to content of interest, totally controlling the flow of information that they receive. If the quality of the content in the feed declines, users simply remove the feed from their RSS reader and they will not receive any additional updates from that source. The RSS reader acts as an aggregator, allowing users to view and scan multiple content streams in a timely fashion.

RSS is a great supplemental communication method that does not burden the publisher with maintaining lists or following strict privacy guidelines. RSS feeds are compiled according to the user’s choices, removing any burden that is placed on publishers of email newsletters. Publishers no longer need to be concerned with spam, privacy policies, and age guidelines.

Publishers using RSS as a communication vehicle are able to create keyword-rich, themed content, establishing trust, reputation, and ongoing communication with current and prospective customers.

What Kind of Information Can be Delivered in RSS Feeds?

Blogs Feed

Many blogs are catalogued in an RSS feed, with each blog entry summarized as a feed item. This makes it easy for visitors to scan blog posts for items of interest.

Article Feed

Articles are often placed into feeds to alert readers when new articles and content are available. The feed entry is typically an article summary or introduction. Readers can then ascertain if the article is of interest and read further.

Forum Feed

Many forums now have add-ons that allow participants to receive forum posts via RSS. The RSS feeds often will show the latest discussion topics; if users are interested they simply click to enter the forum to participate in the discussion. As the topic is updated they will see new entries in the RSS feed.

Schedule Feed

Schools, clubs and organizations will often use feeds to communicate meeting times, places and events that might be occurring. The RSS feeds are often used to publicize events, notify the community of schedule changes or meeting agendas.

Discounts / Specials Feed

Retail and online stores have begun using RSS feeds to deliver their latest specials and discounted offers. Some online retailers have taken this a step further, allowing users to create their own feeds based on keywords or phrases.

For example, this service will generate a URL than can be entered into a news reader. The feed is updated each time an item is added to Amazon that meets the specified criteria or keywords - Amazon Search Feed - http://www.oxus.net/amazon/

Ego / News Monitoring

Companies or individuals interested in receiving headline news based on a specific brand or keyword can use RSS feeds to monitor news sources.

For example, users can use the following tool to create a feed that will allow them to receive filtered news from Google News. They will only receive items related to a specific keyword or phrase they setup - http://www.justinpfister.com/gnewsfeed.php

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Industry-Specific RSS Feed Uses Include:

Technical professionals in specific industries have also developed RSS feeds as way to market, promote or communicate within their specific industries. In many cases, this has expanded their reach and increased communication with current and prospective customers and clients.

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RSS feeds can be used by realtors to communicate the time and location for open houses, announce new property listings or promote decreased mortgage rates. Content feeds can also be used by universities to communicate sports scores or event schedules. Computer service professionals can create feeds to notify clients of potential security breaches, virus risks or outbreaks. Ultimately, RSS is molded to meet the communication needs of many sectors. Consider how RSS can benefit your business and supplement your communication needs.

RSS feed creation tool for publishers interested in creating fresh content - FeedForAll - http://www.feedforall.com.

About The Author Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net and FeedForAll http://www.feedforall.com.

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