ezine

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Until recently, software giant, Microsoft’s Internet Explorer Web browser enjoyed a relatively unchallenged position as the most popular Web browser in the world.

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Despite lawsuits and charges of unfair competition from the likes of Netscape and others, Microsoft dominates browser
software with over 90% market share.

Microsoft’s dominance of the browser market stems mainly from the simple fact that the majority of computers get
delivered with Microsoft Windows as the default operating system.
Internet Explorer (IE) comes standard with all Windows software and, thus, virtually everyone automatically gets
the IE browser. By default, Microsoft owns the browser market because they
catch consumers early, get them conditioned to using the IE software, and, until recently, no other software offered a compelling enough reason to switch. However, with a seemingly endless rash of security problems, consumers started looking elsewhere for alternative Web browser options.

This consumer demand may well spell the end of Microsoft’s
dominance in the browser marketplace.

In response to severe security vulnerabilities, several alternative Web browsers recently gained significant market
share.

** Opera.com **

One of the original “alternative” browsers, “Opera” offers a
significant number of interesting tweaks over Internet Explorer, including the ability to open more than one html page within the browser, as opposed to one page per window with IE.
The free version of Opera carries advertising messages, but for $39 you can turn off the advertising and unlock
additional features.

** Mozilla.com **

Mozilla actually offers two choices for alternative Web browsing. Mozilla 1.7, the current version of the original Mozilla software, includes an email program, newsgroup reader, and even a chat feature. Mozilla also offers a newer browser called “Firefox” that has many people raving about enhanced features. Both
browsers come free of charge and do not appear to carry any third party advertising.

** Netscape.com **

Netscape, one of the original Web browsers, still offers its browser software free, though you must do some searching on their site to find it.

Scroll to the bottom and click “Download Latest Netscape
Browser.”

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Based on their site, Netscape seems to be in the middle of an identity crisis since they look more like Yahoo! than a
software provider.

** An 800 lb. Gorilla on the horizon? **

Online search engine powerhouse, Google, has never shied away from taking on Microsoft.

In fact, they’ve done something Microsoft couldn’t do, namely turn a profit with a search engine.
Based on past behavior, how long do you think it will take Google to release a Web browser of their own?

Despite statements to the contrary, I believe Google will come out with their own Web browser within the next 18 months.
Look at their Hotmail.com alternative, Gmail, at http://gmail.Google.com.

Google gave away so much storage space they forced Hotmail to make major concessions in their free service.

Google Desktop blows away the Microsoft search utility for
your PC.

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Start Your Own Ezine Newsletter & Profit!

 by: Steven Boaze

The information listed here is worth more than gold. if you apply these simple list building plans and techniques, we guarantee you will see results. you may not get the results as fast as you want to, but don’t worry. all list building strategies take time and when properly used correctly, will be more rewarding than you can possibly imagine.

ONLINE

Make your website an “attention grabber”. With almost 4 million websites to choose from, the fact that someone found yours is something you shouldn’t take for granted. With so much choice, how can you expect them to remember to come back tomorrow, and the next day? If you don’t have an opt-in/sign-up form on your website, you are literally throwing opportunities away. This is the single most important thing you can do to build your database. But don’t just put it on your home page - put it on every page, or make it part of your main navigation tool.

Checkbox your forms. Every form on your website should ask for permission to send future emails. If someone makes an online purchase, include a check box on the order form to get on your mailing list. If they download something from your site, make the same offer.

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Get on other websites. Find a site whose product or service is complementary to yours and call them up. Ask if they’d add your newsletter to their opt-in form. Trade offers - add an additional check box to your sign up form so people can subscribe to your contact database and your partner’s at the same time. Instead of advertising your product or service directly, consider placing banner ads (or do a banner exchange) for your newsletter on the sites your target audience is likely to visit.

Team up with other email marketers. You may be just starting to build, but there are thousands of marketers who already own a contact list and are sending email campaigns every day. Advertise your newsletter or website (with its prominent sign-up offer) in their newsletters or promotions (or do a banner exchange).

Use viral marketing. Even if you only send emails to a handful of people, make sure you include a “forward to a friend” link in each one - and equally important, a sign-up link for new readers. You’d be amazed at how often I get an interesting newsletter or promo from a friend, but can’t figure out how to start getting my own copy. Don’t forget to promote your sign-up offer at the bottom of your everyday email. Even if you’re sending email to a friend or co-worker, include a link to your sign-up form to keep up the momentum. Remember, your email may get forwarded, so cover all your bases.

Get listed in ezine directories and search engines. There’s a ton of free directories out there that categorize email newsletters.Go online and submit your listing to as many as you can - but make sure you read their privacy policy first!

OFFLINE

Make it a part of your brand identity. Every piece of paper that leaves your office should have a link to your website and/or your email subscription information. Period.

Equip your lobby or reception area. Post subscription information at your front desk - a little self-standing sign gets noticed. Place a fishbowl for business cards next to it, or better yet, let people sign up right then and there using a computer that’s logged on to the opt-in form on your website.

Equip your trade show booth. Do the same as above in your exhibit’s reception area. If you rent a lead retrieval machine from the show vendor, be sure to customize it so you can capture email and permission information.

Piggyback in-store purchases. When you ring up a customer, ask them if they’d like to receive email mailers from you. Be sure to let them know what they’ll be getting and when.

Ask people you meet. Even if you don’t sponsor or exhibit at events, try to attend them. Talk to people face-to-face and let them know you have valuable information to share. Exchange business cards along the way. Create a special set of cards that include your subscription information.

Promote after the sale. Let’s say your customer didn’t want to get on your email form when given the chance at checkout. They still go home with printed packaging of some form, whether it’s a shopping bag, gift-wrap or the product packaging itself. Promote a subscription there, too, because (1) they might change their mind and (2) if they’re giving it to someone else, you’ve gained another opportunity.

Use direct mail. It doesn’t have to be fancy. A simple postcard promoting your offer to a small, rented (permission-based!) group will do. Sometimes all it takes to get people on your list is to let them know about your offer - and that you can send it via email (instead of killing trees).

Use print advertising. Placing an ad is almost as tricky as renting an email database, but realize that we’re not talking about placing an ad in Forbes Magazine. Your local newspaper, your neighborhood newsletter, your Laundromat’s bulletin board… start asking about promoting your offer in everything you read and everywhere you go. Get creative!

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Use the telephone. Ask everyone who calls in to your company if they’d like to jsign up to receive information from you.

Use an existing contact database you already have. You probably have one, you just don’t know it! Dig deep into your address book or database to find anyone you ever had a relationship with - anyone who ever bought from you, for example. Send them a one-time mailing (via email or mail, use whatever contact information you have) explaining that you are starting a newsletter or periodic emailing and ask if they’d like to sign up. Assure them that this is a one-time mailing, and then keep mailing only if they give you permission.

******************

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You can promote your offer in every corner of the world; but there are a few more things you should do to ensure your email list contains well-targeted, opt-in, permission-based, low bounce/low unsubscribe names.

Only use an opt-in or double opt-in subscription method - not optout. Double opt-in ensures highest quality, since you are guaranteed direct permission from the subscriber and a valid email address.

Offer people relevance and value in exchange for their contact information, e.g., special discounts, monthly tips-n-tricks, white papers, etc. Giving away irrelevant freebies builds your opt-in list in the short term, but over the long run, those leads won’t pay off.

Qualify without scaring away the really interested people. Ask for more than just name and email - but not too much. Find the right balance, and the people who truly value your offer and want to hear from you will be the ones who end up in your database.

Set expectations up front. Tell people what they’ll be getting, and only the interested ones will sign up. The key to successfully building a high quality, opt-in, permission-based email contact list is to realize it’s a continual process. Don’t expect 10,000 names to appear from your opt-in form overnight. But the sooner you start, the sooner you can start building rewarding relationships.

About The Author Steven Boaze is the President of Boaze Publishing with one of the largest databases on the internet. Come by Boaze Publishing and get your 50% off all advertising for the month of Dec! http://www.boazepublishing.biz/ owner@boazepublishing.biz

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Introducing Really Simple Syndication in ASP.NET

Really Simple Syndication (RSS) is an XML standard for declaring content entries for small content feeds. The RSS format has gained popularity over the years due to its simplicity. The XML file formatted according to the RSS specification is either found as a physical file or is obtained via a Web site that handles the request and sends the content over the Internet to the client. The RSS format is as given below

The XML format for RSS declares that the XML must have a root element of , which identifies the document. This is shown in the following sample snippet. The element contains one element and then many elements that hold the element.

Most of the elements declared by the RSS specification are optional. However, some elements need to be declared to make the code functional.

The element should contain the following children:
Item (at least 1)
Title
Link
Description

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The tag should contain the following children:
Title
Link
Description

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Each RSS channel can contain up to 15 items and is easily parsed using Perl or other open source software. After you complete the creation and validation of your RSS text file, register it at the various aggregators. Now, any website can grab and display your feed regularly, driving traffic your way. Update your RSS file, and all the external sites that subscribe to your feed will be automatically updated.

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RSS can not only display your news on websites and headline viewers but also display data in products and services like PDAs, mobile phones, email ticklers, and voice updates. RSS also enables you to automate email newsletters easily. In addition, affiliate networks and partners of like-minded sites can access each other’s RSS feeds and automatically display the new stories from the other sites in the network, which as a whole drives more traffic. Plenty of RSS aggregators are available that automatically grab RSS files from the content providers and present the news in a many ways.

To access online version of the above article, go to http://www.dotnet-guide.com/rss.html

About the Author

Visit http://www.dotnet-guide.com for a complete introduction to .NET framework. Learn about ASP.NET, VB.NET, C# and other related technologies.

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Copyright 2005 Gobala Krishnan

Amid all the noise and hype on the Internet today, not many people realize that all the ideas and techniques you can find are petty much useless if you don’t first understand your business model. In other words, even the most amazing Internet marketing technique will not work if you don’t understand how to apply it to YOUR business.

The 3 most popular business models are:

1) Affiliate Marketing

This is perhaps the most popular one out there, since there are absolutely no barriers to entry. Almost anyone can sign-up for an affiliate program for free and start promoting the product or service on the Internet with hopes that someone will buy, giving them instant commissions. Affiliate marketers don’t carry any risk, since they do not pay for the creation of the product, they do not handle customer service and they do not need any up-front investments.

When you consider that those are the top three things people want to avoid, it’s no surprise that almost everyone and their neighbor promotes an affiliate program or another. In fact, if there is a single reason why the Internet today is so proliferated with ads and banners, it’s because of affiliate programs.

Even though there are so many affiliate marketers out there, only 5% ever make any money and only 1% makes big money. The “Super Affiliates” do it very differently from all the other millions; therefore they earn the big checks.

You can get a good idea of how to be a good affiliate marketer here: http://affiliatemarketing.sitesell.com/globalmillionaire.html

2) E-book and Information Publishing

Sitting at the other end of the spectrum, e-book authors need to be more disciplined in their approach to Internet marketing. Of course, they also need to invest more than affiliates do. While affiliates can get away trying to “get something for nothing” the same is not true for the e-book type of business.

If you’re thinking about publishing and selling your own e-book online, and you think it’s going to be easy, think again. You’ll need to learn a lot more than affiliates are required to. You’ll need to spend some amount of money getting your business up and running. However, when you do it right, the payoff in this online business model is much more rewarding.

The reason why e-book marketers and “Infopreneurs” make more money is simple; they have very, very low production and maintenance costs. Anything digital doesn’t cost a single cent to be produced in millions if necessary. Whatever initial start-up costs spent can be covered by selling just a few copies of high-margin e-books, and you can even recruit an army of affiliates who are more than willing to do all the selling for you.

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You can learn more about e-book publishing at http://egoods.sitesell.com/globalmillionaire.html

3) Internet Based Network Marketing

I’ve heard many people say that the Internet and network marketing are a match made in heaven. In my opinion, though, almost 90% of people get it wrong when it comes to Internet based network marketing. People in this business usually think they’re talking about network marketing, but in reality they are talking about affiliate marketing.

They try to make the Internet do all the work. They hide behind their computers and pretend everything’s going great. They focus on selling more and more every month. They have systems that are so complicated only they can understand it. Well, that doesn’t sound like network marketing to me!

Internet based network marketing is simple if you understand it, and are willing to put in the effort. The role of the Internet here is only to get you the names and contact details of people you can talk to, after which YOU, not a computer, has to build a relationship with these people and help them to start their own business.

For this simple purpose, it is not necessary for you to have a high-tech system and pretend that your auto responder is building relationships for you. It’s not going to work. The key is to have simple systems that are duplicable, something you can teach to all those people you have built a relationship with. For this purpose I use NetMarkPro at http://www.netmarkpro.net/globalmillionaire and teach my own affiliates to use it too.

E-book authors, no matter what they say, have no obligation to teach you their “Secret Strategies to Become a Millionaire of any variations to that. The reason is simple; why tell you the absolute truth when you’ll end up as their competitor? No one wants more competitors, right?

Internet based network marketing is very much the opposite of that. You HAVE to tell people EVERYTHING you know or your business will never take off. For this reason alone, I always recommend that if you’re new to the online world, you need to first join an Internet based network marketing business at least to learn. Rest assured, no one will be selling you half-baked truths when their success ultimately depends on yours.

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These are the Top 3 most popular online business models today. There are more, of course, and you can read about it at http://case-studies.sitesell.com/globalmillionaire.html

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No matter which model you choose, make sure you understand the basics, and stop listening to and buying things that are not applicable to your business. Information overload can stop you before you even get started.

About the Author

Gobala Krishnan is an author and Internet based network marketer. Get his free report at http://www.MyInternetDream.com today and find out how you can achieve financial freedom on the Internet.

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Shopping online has become more and more popular in America as we are all looking to save a little time and money. E-commerce sales are growing at astronomical numbers ranging from 20-25% per year. And according to Forrester Research, 40% of households are using coupons in their web shopping. The huge increases are obvious: the online savings and discounts are impossible to match by traditional stores constrained by the overhead costs of employees, rent, and insurance. By using some of the tips and tricks mentioned below, you ll be able to take further advantage of a new American pastime: saving with online shopping!

Tip #1: Don t buy Ebay. We all know online auctions seem like such a great deal, and it s easy to get caught up in the emotion of auction. Thing is, auction sites like Ebay and Ubid have become saturated with buyers AND sellers, so virtually any discount found is quickly sought by re-distributors who then add their own markups to your purchase. The online marketplace has enough people out there that you can end up spending hundreds of extra dollars for the same things found in your local mall! Don t let your emotions get involved these are not the right places for the aware shopper.

Tip #2: Never pay retail. Take this scenario: You find something you want to buy, maybe the latest craze or fad such as the Ipod. Should you really pay the price that Apple is offering? No! You can find many deals and coupons for the same purchase just by typing, for example, ipod coupons into Google. Spend a little time searching through the top ten to twenty results, you re sure to find the same product for a significant discount. Sometimes, by filling out a survey or signing up for an email list, you ll get additional savings and many times you can even get your product for free!

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Tip #3: Get over your instant gratification desire. Just admit it, buying something always gives you a good feeling and you can t wait to take pleasure in that new purchase. Anything you re buying at the mall for that same good feeling can usually be found for a huge discount online. You just have to be willing to wait for the short 2-5 days that it takes for shipping. It s definitely worth the savings to able to control your emotions and hold off until it arrives via UPS!

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Tip #4: Watch out for excessive shipping charges. Many times retailers slash their costs to get the sale but then charge more for shipping. Make sure to check the final cost to ensure you didn t receive any unwarranted charges. You should also find a free shipping deal at any of the online coupon sites. Sometimes the shipping can cost more than your purchase!

Tip #5: Online coupons : Were you aware of online coupon websites that have discount and promotion codes to nearly all internet stores? These types of websites always have up to date discount offers arranged by category or store, so you can always find something on sale. It s not only a way to get a good deal but you can also find some of the free shipping offers listed in tip #4. Just be careful to check for a coupon code before making any internet purchase. It s a simple way to find extra savings.

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About the Author

CouponChief.com provides free online coupons, deals, and discount offers to hundreds of internet stores. They update their coupons daily and offer a free newsletter to savvy shoppers.

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SOURCES FOR EDUCATION

The Internet is loaded with information. It literally is the reason for its
existence. Therefore, it is completely possible for anyone to find the
education they are looking for on any topic.

However, sometimes the Internet can seem so big that it’s hard to
locate what you want. Below are a few direct methods for finding
what you are looking for.

SEARCH ENGINES

Not my favorite, but often the obvious place to start. However, they
are best used to locate topics in general, get to a related web site, and
then work forward from there.

EZINES

There’s an ezine on everything. Plus, unlike web sites that often stay
the same for months, ezines contain new information in each issue as
well as refer you to relevant sites and other related ezines. If you
subscribe to several ezines covering the same topic, you’ll get a range
of opinions and views that can help you develop your own ideas over
time.

It’s ok to subscribe to quite a few ezines and let them compete.
Determine the ones that continually bring you what you want and stay
with them. Root out a few of the best on your chosen topic and let
the rest go.

After you read an ezine, and you like the information presented, visit
the ezine’s web site and look at their archived issues as well. This can
be a quick way to surmise what kind of information and interests the
ezine will cover.

A great place to start your search for ezines is an ezine directory.
You can search by category and read brief descriptions of what the
ezines contain. My favorite directory is the Ezine Locator run by Jeff
Wilson. http://www.ezinelocater.com To me it’s more easily
navigable and makes better sense than many others.

WRITER’S SITES

Another worthwhile endeavor is visiting the sites of the people who
actually author the articles that you enjoy. Some ezines run original
articles, but many just pick up articles from freelance writers.
Determine the actual author of good articles and see what their site
has to offer or watch for more of their works. Most articles contain a
resource box at the end identifying the author and providing a link to
his or her site.

ESTABLISH CONTACT

You can read articles and sites all you want, and you can learn a great
deal. However, sometimes you just plain need personal contact from
someone who can answer your specific questions.

Not everyone on the Internet is easily approachable, but those in the
business of selling information usually are happy to make personal
contact. When you do write to someone with questions there are
certain steps you can take that will increase your odds of getting a
response.

1. Call them by name.
2. Name the article or site where you read their words.
3. Be courteous.
4. Be specific.

Addressing people by name tells them you know who they are and
that you are not just sending out bulk emails to anyone who would
respond. Letting them know where you heard of them gives you
more credibility as well. Being polite is, of course, expected by
anyone, and being specific will get you better answers. Asking
general questions that require volumes to answer will not get results.
This is the Internet where working marketers can literally get hundreds
of emails every day. If you show specific interest, you’ll be more
likely to get a legitimate response.

You can try contacting anyone you respect that offers an email
address, but you won’t always get a response depending on the
person, how busy they are, and their way of doing business.

However, there are people who are willing to answer questions and in
fact list themselves as being available to do just that.
SwapSmarts.com http://www.swapsmarts.com is one site that lists
experts in many categories that have signed up as being willing to take
questions. This can be one way that makes finding people to contact
much easier.

CHOOSING A MENTOR

At times, you may find one or two people that you can form a good
relationship with and contact repeatedly. If you are willing to give
something back in that relationship, whether it be your own
knowledge in a different area, other items of value, money, or at least
friendship, you can end up with a mentor. You can have one to
several mentors, and often the relationship can be profitable for you
both.

I define a mentor simply as someone willing to work along with you
by answering questions or relating their own experience while you
make your way through a learning process. Mentors deserve your
respect, and they deserve to be paid back in some way for what they
do for you.

However, there’s no one that knows everything. You still need to
think things through for yourself, seek other opinions, and relate others
experience and knowledge to your own goals and obstacles.

You can learn from any or all of these resources. However, it’s how
you start to put your new knowledge into action that counts.

We’ll start to discuss that in the next article in this series.

———————————————————————

Talk DIRECTLY with EXPERTS!

– Direct, PERSONAL Contact, Expert Advice
– Ask Unlimited Questions on Many Subjects
–100s of Experts Available for Private, Confidential Consultations

Get the Information You NEED Today: http://www.swapsmarts.com
————–
Written by Joe Bingham, Editor of the NetPlay Newsletters
Publish Your Own Quality Ezine with Little Work and a Lot of Help
http://www.netplaynewsletters.com/publisher.html
———————————————————————-

About the Author

Joe Bingham is the editor of the NetPlay Newsletters.

The close of the stuff is observed by just few assiduous people. The nuts and bolts can be understood only if you scan it till the hindmost word.

Don’t skip this excerpt on newsletter design. This stuff would give you a deep penetration to .

Copyright 2005 David Frey

Just about every course or book that deals with getting referrals teaches you one single referral method - - “asking” for referrals.

Yes, they’ll teach you how you have to give good service and then they give you a formula for asking for referrals and that’s all well and good….BUT…

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…there’s a HUGE problem with this approach. People HATE to ask for referrals. You hate it, I hate it, and the people that get asked hate it.

And the bottom line is…people won’t do what they hate to do. That’s just simple human nature.

Asking people for referrals is right up there with asking your friend to come to church with you on Sunday. It’s downright uncomfortable.

The sad result is that people don’t get even a tiny amount of the referrals they could be getting simply because the whole “asking” process is flawed.

_____________________________________________

Here’s the Other Problem with Asking for Referrals…
_____________________________________________

Let’s just suppose for a moment that you do ask for referrals. Do you ask all your clients and customers? Do you ask them every time you see them?

Probably not.

Why?

Because it’s not a systematic process for you. There’s not a bell that goes “ding!” to remind you to ask for a referral every time you’re with a customer.

But if you REALLY want a LOT of referrals. I mean an avalanche of referrals, you need to have a systematic process for getting them.

Referral S - Y - S - T - E - M - S

Systems are business processes that have predictable results and outcomes because they happen the same way ever time, day in and day out.

I like to think of systems using this acronym:

S-ystems save

Y-ou

S-tress

T-ime

E-nergy and

M-oney

If you want to get more referrals you need to implement referral
s-y-s-t-e-m-s.

And the referral system needs to be “transactional” and NOT “relationship-based.”

NOTE: I’m about to ruffle a LOT of feathers with this one. It goes against everything you’ve been taught about getting referrals.

_______________________________________________________

“Transaction-Based” Referrals - The Key to Getting a Consistent, Predictable Flow of Fresh Referrals
_______________________________________________________

A lot of people who teach you about getting referrals will tell you that if you nourish your relationship with your customer or client they’ll give you referrals.

That’s not necessarily true.

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I’ll bet some of your very best customers haven’t given you one referral.

Why?

Because they’re busy and have a thousand other things on their mind…just like you.

If you rely on just your relationships to get you referrals you’ll be disappointed.

The key to getting a consistent stream of referrals is to build the referral process into the transaction!

That’s right, you need to build your referral system INTO the TRANSACTION.

_______________________________________________________

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Here’s a Great Example of a “Transaction-Based” Referral System
_______________________________________________________

The other day I received a promotional letter from TXU Energy (a Texas Energy Company).

In the promotional letter they included a leaflet that offered $40 to anyone who referred a friend and became a customer.

Would you like to see it?

Here’s the front side:

http://tinyurl.com/3wwq7

And here’s the back side:

http://tinyurl.com/3mynj

They also send this leaflet along with their billing statements. When someone comes out to your house to do maintenance work or respond to a call they leave behind this leaflet.

You see, when a “transaction” happens, they ask for a referral.

There’s no face-to-face asking.

They don’t wait until it’s the “right time.”

It happens every time there’s a transaction.

Because of this, TXU gets a steady stream of referrals. In fact, they can predict with some accuracy that if they give out X amount of leaflets, they’ll get back in X amount of referrals.

The results are…

(1) predictable

(2) consistent

(3) repeatable

________________________________________

Applying this Referral Strategy to Your Business
________________________________________

Ask yourself how you can apply this referral strategy to your business.

It doesn’t matter if you’re a consultant, dry cleaner, auto dealership, or even a large energy company…you can use this referral strategy.

And there’s so many variations and applications of this simple referral technique that ANY business can do it. Even yours!

About the Author

David Frey is the author of the Small Business Marketing Bible (www.TheMarketingBible.com) and the Senior Editor of the Small Business Marketing Best Practices Newsletter. To get your lifetime free subscription visit http://www.MarketingBestPractices.com

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Instant Messaging Expressway for Identity Theft, Trojan Horses, Viruses, and Worms

 by: Dee Scrip

Never before with Instant Messaging (IM) has a more vital warning been needed for current and potential IM buddies who chat on line.

John Sakoda of IMlogic CTO and Vice President of Products stated that,

“IM viruses and worms are growing exponentially .Virus writers are now shifting the focus of their attack to instant messaging, which is seen as a largely unprotected channel into the enterprise.”

Because Instant Messaging operates on peer-to-peer (P2P) networks, it spawns an irresistible temptation for malicious computer hackers. P2P networks share files and operate on industry standard codec (encyrption codes) and industry standard protocols, which are publicly open and interpretable. Anti virus software does not incorporate protection for Instant Messaging services.

Like sharks in a feeding frenzy, these hacker mercenaries view Instant Messaging clients as their personal Cash Cow because of the ease by which they can access your computer via the publicly open and interpretable standards, unleash a Trojan horse, virus, or worm, as well as gather your personal and confidential information, and sell it to other depraved reprobates.

Please, don t be na ve enough to think it won t or couldn t happen to you!

Want to see how easy it is for hackers to access your Instant Messaging chat and what can happen to you as a result?

Did you know that some hacker-friendly providers offer processor chips that can be bought on the Internet? (I guess it would be pretty hard to walk into a store and ask the clerk to help them find a processor chip that could be used to illegally hack into a victim s computer for the sole purpose of spreading malicious code or stealing someone s identity!)

Did you know that hacker-friendly providers actually offer hacker software that enables these criminals to deliberately disable security on computers, access your personal and confidential information, as well as inject their Trojan horses, viruses, and worms?

Hacker manuals are also conveniently accessible via the Internet. One of these manuals shows how to DoS other sites. DoSing (Disruption of Service) involves gaining unauthorized access to the command prompt on your computer and using it to tie up your vital Internet services. When a hacker invades your system, they can then delete or create files and emails, modify security features, and plant viruses or time bombs onto your computer.

Sniff is a tool (originally intended to help telecommunication professionals detect and solve problems) that reprobate hackers use to tamper with the protocol and sniff out data. When hackers sniff out your IM data packet from Internet traffic, they reconstruct it to intercept conversations. This enables them to eavesdrop on conversations, gather information, and sell it to other depraved criminal entities.

Don t set yourself up to be the next Identity Theft Victim because you like to chat using Instant Messaging.

Identity theft is one of the most sinister of vulnerabilities you can inadvertently be subjected to. Identity theft is defined by the Department of Justice as

the wrongful obtaining and using of someone else s personal data in some way that involves fraud or deception, typically for economic gain.

Identity theft is the by-product of hacker mercenaries obtaining your social security number (including those of your spouse and children), your bank account, your credit card information, etc., from the Internet. You become a virtual Cash Cow for hackers as your information is then sold to other felons for financial gain. Using your information, these criminals then:

• access your bank account funds
• create new bank accounts with your information
• create driver s licenses
• create passports

Attorney General Ashcroft stated that,

Okay. You could feel gratified to examine the next paragraphs. Your unusual interest would get a surprise in the sections that follow.

“Identity theft carries a heavy price, both in the damage to individuals whose identities are stolen and the enormous cost to America’s businesses.

A group hosting a website known as shadowcrew.com was indicted on conspiracy charges for stealing credit card numbers and identity documents, then selling them online. While this group allegedly trafficked $1.7 million in stolen credit card numbers, they also caused losses in excess of $4 million.

According to a Press Release issued by the Department of Justice on February 28, 2005, a hacker was convicted of several counts of fraud, one in which

he fraudulently possessed more than 15 computer usernames and passwords belonging to other persons for the purpose of accessing their bank and financial services accounts, opening online bank accounts in the names of those persons, and transferring funds to unauthorized accounts.

Trojan Horses, Viruses, and Worms The Toxic Trio

According to Dictionary.com, a Trojan horse is a subversive group that supports the enemy and engages in espionage or sabotage—an enemy in your midst. The toxic cargo of Trojan horses can include viruses or worms.

A Trojan horse is a program that Internet criminals use to interrupt and interfere with your security software and produce the following results

• Terminates processes
• Removes registry entries
• Stops services
• Deletes files

Hackers, who have gained access to your computer, because of the easily accessible programs and software as mentioned above, are enthusiastically incorporating this venomous little program into their arsenal of weapons.

As recently as March 4, 2005, a new Trojan horse was discovered that modified settings in Internet Explorer. Windows 2000, Windows 95, Windows 98, Windows Me, Windows NT, Windows Server 2003, and Windows XP were the reported systems that could be affected.

On January 28, 2005, a press Release issued by the Department of Justice reported that a 19 year old was convicted for his criminal activity by creating and unleashing a variant of the MS Blaster computer worm. Christopher Wray, Attorney General Criminal Division stated that,

“This malicious attack on the information superhighway caused an economic and technological disruption that was felt around the world.

By the way, malicious is defined by Webster as intentionally mischievous or harmful .

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On February 11, 2005, in a Press Release issued by the Department of Justice, reported that another criminal was sentenced for circulating a worm. This worm,

directed the infected computers to launch a distributed denial of service (DOS) attack against Microsoft’s main web site causing the site to shutdown and thus became inaccessible to the public for approximately four hours.

March 7, 2005, Symantec.com posted discovery of a worm named W32.Serflog.B that spread through file-sharing networks and MSN Messenger networks that operate on publicly open and interpretable industry standards administered by P2P systems that host Instant Messaging clients none of which are protected, regardless of the anti virus software on your computer. The W32.Serflog.B worm also lowers security settings and appears as a blank message window on the MSN Messenger.

SOLUTION

Avoid at all costs, P2P file sharing networks as they operate on publicly open and interpretable industry standards. (Instant Messaging services run on P2P file sharing networks.)

If you like the convenience of text chatting via Instant Messaging, then why not consider an optimally secure VoIP (voice over internet protocol), also known as a Computer Phone, that incorporates the Instant Messaging feature. Make sure the VoIP internet service provider does not operate on P2P file sharing networks that use industry standard codec or industry standard protocols that are publicly open and accessible. (Don t forget, these standards create the vulnerability which hackers are capitalizing on because of their easy accessibility.)

Optimally secure VoIP service providers that incorporate a secure Instant Messaging feature, operate from their own proprietary high end encryption codec on patented technology which is hosted in a professional facility. Simply put, when a VoIP internet service provider is optimally secure, the Instant Messaging feature on the VoIP softphone is also incorporated in their optimally secure technology.

Here s the bottom line.

If you are currently using Instant Messaging of any sort, you need to make a decision:

1. Continue enticing hacker mercenaries and remain as a user of an Instant Messaging service, or
2. Take immediate corrective action.

If you decide to take immediate corrective action:

1. Find an optimally secure VoIP internet solution provider that includes the Instant Messaging feature in their proprietary patented technology.
2. Find an optimally secure VoIP internet solution provider that has their own proprietary high end encryption codec.
3. Find an optimally secure VoIP internet solution provider that has their own proprietary patented technology.

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4. Find an optimally secure VoIP internet solution provider that hosts their proprietary patented technology in a professional facility.

Here s a place you can look over to see what an optimally secure VoIP internet solution provider looks like–one that operates on their own proprietary high end encryption codec with their own proprietary patented technology hosted in a professional facility, AND one that incorporates the Instant Messaging feature.

http://www.free-pc-phone.com

By Dee Scrip © All rights reserved

**Attn Ezine editors / Site owners **

Feel free to reprint this article in its entirety in your ezine or on your site so long as you leave all links in place, do not modify the content and include the resource box as listed above.

About The Author Dee Scrip is a well known and respected published author of numerous articles on VoIP, VoIP Security, and other related VoIP issues. Other articles can be found at http://www.free-pc-phone.com deescrip48@comcast.net

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Copyright 2005 Tinu AbayomiPaul

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There are dozens of reasons why you should look up the forums that are related to your market and post to them often. Here are 3 to get you started.

1- Get to Know Your Market as both an Associate and An Expert

Okay. Your extreme drive to research more would be contented further. Get additional benefits by taking a look at this further.

The research alone is a good enough reason to at least sign up to some forums and read. Just by reading posts in forums, you can hear what your market concerns are, straight from consumers. You’ll be able to find what their pains are - look particularly for frequent questions that don’t appear to have solutions.

For example, if you sell timeshares, and you join travel communities, you may often hear questions asking for the best times of year to visit a certain region or locale. With this information you could start a section at your site for every listing that tells the cheapest time to travel for that area, the best time of year for good weather, and other special bits of information a traveler might want.

When you’re comfortable enough to begin posting, after watching the conversation for a few days, or perhaps even a week, you might find that new people have questions that you can help them with. By consistently becoming the go-to person, you increase your credibility as a knowledgeable expert, and people begin to trust your ability to provide information.

2- Increase Your Site’s Visibility With More Targeted Links Back to Your Site

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Many forums are run by hobbyists who aren’t so much concerned with marking money from their visitors, as having an established community for discourse on certain issues. These forums will often allow you to leave a link to your site in every post. The ones that are open to public viewing for visitors are also frequently spidered by search engines.

If you set up your link correctly, you’ll then have topical links back to your own forum. Even if the search engine spiders can’t see these links at forums that can be viewed by registered users only, you will also find that once you become a part of the community, other members will click your link out of curiosity or because they’re looking for something specific that you may have at your site.

Even forums that exist to gain more sales of their own products often allow you to post your link, especially if it isn’t to a competing site. For example, internet marketing forums run by people who sell do-it-yourself SEO products may allow infopreneurs who sell a different type of product, such as an autoresponder service, to post their link freely.

The focus here, at all times, is to help other members, not just to promote your product. Your link is in your signature, so unless someone asks you a specific question, you get far better results from being helpful than you do by posting forum spam that gets deleted anyway.

3- Lurk, Listen and Learn

If you’ve been around forums at all, you already know that there are often 8 to ten times more people registered and not posting than there are people who actually visit and participate.

Reading without ever posting is commonly known as “lurking”. I usually suggest that at least for the first week, you should monitor the community you wish to join in this way, just reading posts, and learning the personality of the forum you’d like to post in - this keeps you from committing any faux pas that might have you corrected by another member, or even worse, banned.

Sometimes you’ll find a forum that is appropriate to read, but doesn’t seem like the right place for commercial posting. Or you might find that you’re there to learn and not to teach - or maybe you just don’t have the time to post as you’d like to. You can still learn a lot by being a lurker.

When lurking in forums, your primary job is to listen (figuratively speaking) and learn. Again, pay attention to questions that come up repeatedly over the course of a month or so. Be on the look out for rumored product or technology developments. Find out who is the resident expert - maybe this is the key person for an interview you want to do, or an affiliate program you can join.

The most important thing you can learn from this exercise is what annoyances your market is experiencing. If you sell cat furniture, and you find out that a common complaint is availability in remote markets, maybe you can change your shipping policy to add international ordering and increase the scope of your business.

Anywhere you can fit a solution to a problem can bring you the sales you need. You may find out that you need to change your product, to enhance it, or perhaps to take out features your prospects just aren’t interested in.

This is a good solution when you have the time to visit forums and post or read. As you become more busy, you’ll find yourself at the forums less and less as a poster, so this isn’t necessarily a permanent solution. However, if you follow these steps correctly, you’ll soon have the traffic to foster more community relations at your own site as well.

About the Author

Tinu is a website promotion specialist who posts free information on a variety of traffic tips in her blog at http://www.freetraffictip.com .

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Copyright 2005 David Frey

Are you tired of prospecting for new business?

Are you sick of networking, begging for referrals, or spending a small fortune on advertisements that produce little results?

Wouldn’t it be nice if you could just sit down at your desk and have the phone ring knowing that new business is on the other end of the line?

Who wouldn’t, right…?
_________________________________________

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The Secret Formula for Getting People to Call You
_________________________________________

No matter what product or service you sell, there is a formula for getting people to call you (instead of the other way around.)

Let me take a moment and explain each step in this formula and give you a few examples of how it works…
_________________________________

Step 1. Interrupt Their Train of Thought
_________________________________

People are busy, busy, busy. At any one moment you and I have a thousand things going on. So the first step to effectively market to someone is to interrupt them and grab their attention.

You can do this with…

a. Bold, compelling headlines

b. Unusual graphics or photos

c. Unique opening statements

I run an ad in a trade mag in the most competitive section of the publication. But my ad sticks out like a sore thumb because I place it UPSIDE DOWN!

That ad pulls as much as a quarter page ad does and it’s only a tiny little 2′ x 2′ ad.

(By the way, if you want to see that ad and you have in interest in coaching you can find it in my ttp://www.CoachesMarketingBootcamp.com package.

________________________________________

Step 2. Engage Their Mind With Relevant Content
________________________________________

Once you have your prospects attention, the next step is to pull them into your message. The best way to do that is to use relevant content.

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By that I mean, say something that they would be keenly interested in. For instance, I have no interest in cats so I would skip right over the headline, “How to Stop Your Cat from Ripping Your Couch and Carpet Apart.”

It’s not relevant to me.

But if I saw a headline that said, “The Deal Is Sealed…Shaq Gets Traded,” that would stop me in my tracks (I’m a basketball nut).

Your message must be relevant to your prospect.

____________________________________________

Step 3. Educate Them On How to Solve Their Problem
____________________________________________

Now it’s time to educate your prospect. Education-Based Marketing is one of the most powerful marketing strategies available today and does a number of positive things for you:

a. It gives your prospect the REASON WHY they should care about what you’re saying.

b. It appeals to the prospect’s emotional need to solve their problem. (People buy with their emotions)

c. It positions you as the expert and someone to be trusted.

For instance, why do you think you find all those long, long salesletters on the net? Because they work! The more you tell the more you sell.

_______________________________________

Step 4. Prove That Your Solution Actually Works
_______________________________________

People today are so SKEPTICAL. No one believes anybody anymore. Every marketing message is taken with a grain of salt.

Well. Your heightened drive to scrutinize more would be satiated further. Your longing for facts would get quenched in subsequent paragraphs.

That’s why you MUST PROVE what you’re saying is true. Proof can come through customer success stories, study findings, quotes from experts, before and after photos etc.

You have to consider yourself as being on trial and your prospects are sitting in the jury box. You’ve got to prove to them what you’re saying is true.

Are you proving your solution in your marketing efforts?

___________________________________________

Step 5. Offer Them Additional Help For their Problem
___________________________________________

The last step is to naturally offer your prospect additional help. Up to this point you’ve only teased them. Now you must lead them to the next step.

The next step should be some offer for help. This could be a free report, a video, an audio program (notice that I like low cost information products) or a free catalog, or even access to a free question and answer help line.

If you want to decrease your response and increase the quality of prospects that come to you, you can charge a small fee to make the next step.

_________________

A Live Case Study
_________________

I used to do a lot of direct response advertising to generate leads for potential hot tub buyers.

I offered a free video to the respondents. We were getting a lot of leads, but many of them were from people who already owned a hot tub (if you can believe that).

So we simply asked for a shipping fee of $2.95 for the video and it cut down our leads but dramatically increased our closing rate.

___________________________________________

How to Use this Process for Your Own Purposes
___________________________________________

You might be thinking, thanks David, but “how” do I use this information for my own business.

It’s simple…take each step and ask yourself these questions…

Step 1 - “What headline, photo, or gimmick can I use that would stop my unique prospect and make them pause for a moment?”

Step 2 - “What problem does my prospect have that is painful, ugly, dirty, and smelly?” When you have the answer to that question, use it in a headline, sub headline or opening statement to engage them in your message.

Step 3 - “How can I make the problem in Step 2 sound even worse and then how can I explain to them how my solution solves it.”

Step 4 - “What proof can I come up with that my solution actually works and has worked for many companies (or people)?”

Step 5 - “What offer can I come up with that would be so irresistible that my prospects would have to pick up the phone and call me immediately?”

If you ask yourself these five questions and can come up with some good answers then you’re well on your way to getting people to chase you down instead of you begging to steal a moment of their time. (Yuck!)

About the Author

David Frey is the Author of the Small Business Marketing Bible and the Senior Editor of the Small Business Marketing Best Practices Newsletter. To get your free lifetime subscription, visit http://www.MarketingBestPractices.com

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