ezine

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“Regular communication with your customers is essential to your success.”
- Heidi Richards -

Ezines - The alternative of choice for many companies is a great way to market your company. All you need is an e-mail account and permission from your customers/clients to send the ezine. In fact, I have found ezines to be so powerful that I write and produce five a month. They are:

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Self-Marketing News www.self-marketingnews.com
PetalsNCents (a marketing newsletter for the floral industry) - www.petalsncents.com
Creating A Legacy (a newsletter for the nonprofit community) www.creatingalegacy.com
Ramblin’ Rose (a newsletter for my customers) www.EdenFlorist.com

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WECommerce News (a newsletter for members of The Women s ECommerce Association, International) www.WECAI.org

Since the whole topic of ezine production can be overwhelming, I will just touch on the highlights to get you started.

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The first thing you must do is collect your customers/clients e-mail addresses. We collect them when they call, come in the shop, answer surveys, or enter our contests. We ask for it every time we have interaction with them.
We tell them the benefits. The ezine is filled with product updates, trends, surveys, special offers, testimonials, discounts and my favorite CONTESTS.
Make it easy to read and brief. Two to three pages max.
One of the most important things we had to deal with was when our lists started growing (beyond 250); we were very limited in sending through our original e-mail account (AOL). They have rules and sometimes will freeze an account if you send too many at once. The format would also get botched sometimes. The lists became unmanageable when we had to remove unsubscribers and duplicates. Finding the ones who wish to unsubscribe can be challenging. We switched to another service hoping they could send our newsletters and maintain our lists. It was a good service; however, we didn’t like the look of our newsletter. It had limited capabilities (no bold or italic). Since I’m the creative type, I didn’t want my ezines to look like everyone else’s. We have now found a program we are very happy with. There is no monthly fee, just a one-time purchase fee. It is called Group Mail Pro - Mailing List & Group Management Software. And it only costs $79.95 (and you own it). For more information visit: http://www.sellshareware.com/CustomView.asp?PrID=34362.&AfID=7838&PageID=1

About the Author

Heidi Richards is the author of The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is also the Founder & CEO of the Women s ECommerce Association, International www.WECAI.org (pronounced wee-kī) an Internet organization that Helps Women Do Business on the WEB. Basic Membership is FREE. Ms. Richards can be reached at Heidi@speakingwithspirit.com or heidi@wecai.org.

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Digital Camera For Digital Printing

 by: Marlon D. Ludovice

The world is going digital and people are crazy bout the hi-tech gadgets available in the market. But significantly paving the way is one of the hottest consumer products of the 21st century - the digital camera. Most people want to capture and store their precious moment forever in a form of pictures. And photography plays an important role in this business.

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Digital photography has evolved over the past few years into a highly affordable luxury that some could not be without and cannot afford to loose it. If you are new to the world of digital cameras, let Office Shop Direct be your guide to their large array of product specifications.

Price ranges are a very big consideration and are mainly based on high-end specifications such as resolution, compression and zoom options. Cutting corners on some of these details will save you in the long run, but you should be sure what you are missing out on before you make that decision.

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Important Items to Keep in Mind about Digital Camera Technology:

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Interpolation is a method in which a camera will fill in the color holes in the pixels of a picture by estimating color blends. While this can improve resolution, it will also reduce the sharpness and contrast of a picture. Never get a camera that is low in resolution but high in interpolation if you want sharp bright pictures.

Compression routines are the way the picture is stored digitally. Some companies maintain their own proprietary compression method, and this can make sharing images difficult. JPEG is the standard, but also as with most standards can have less clarity in a picture. Consider cameras that also offer the ability to print off images at no compression for best results.

SLR is short for single-lens reflex viewfinder. Many cameras have two views: that which the user sees to set up the shot, and that which the camera sees. If you have an SLR camera both what you see and what the camera shoots are lined up as one, and not slightly off on a different angle.

Having an amazing photo shot is easy; following the above mentioned important tips will surely give you an exceptional picture. Capture your best moment with best digital camera and quality printing application.

About The Author Marlon D. Ludovice Actually I m not fond of writing, I don t even write at all. I am not expecting to be in this field. But nevertheless, I love to read books…almost everything interest me. Reading is my passion! And now that I am in an article writer team, writing gives me an additional thrill in myself…Before I love to read books but now I m also in a writing stuff. I can say that I am not a good writer but I am always trying to be one. For additional information and comments about the article you may log on to http://www.aprintingpress.com marlon@aprintingpress.com

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Let’s imagine a scenario where you just purchased some traffic for your
website from a company that looked and was recommended by some of your
peers. You send them your ad and join their list. They tell you that they
have over 50,000 people on their list and no need to worry because when you
see all those leads and traffic using your stats software you are going to
be impressed. The company will even post your classified ad to a thousand
sites, give you access to some free e-books and keep you on their list for
free updates for life. If you are not happy you can even have a full
refund. This sounds good, nothing can go wrong. Or can it?

You check your email box the next day and find over 200 leads waiting for
you along with stats that blow your mind: 2000 hits. Not bad. You quickly
enter the emails into your stationary or sales manager software and get
those letters out to those leads. You direct the same company to send
another ad out to their list and get people to sign up for your newsletter.
You supply the url to signup and go to bed since this is too easy. The
money’s just about to start rolling in any minute now…

Next day is even better, you check your list and 140 people joined up for
your newsletter. Your classifieds must be pulling along with all the other
ads since you are getting hits everyday now that you never had before.

You could have paid anywhere from $200 to $500 for this service. Problem
is, the service could be worth about 1 cent. But how you ask? Simple…

The Con Artist’s Clever Model

Let’s pretend we are programmers and that we are trying to figure out a way
to sucker people. Being very clever we have come up with an idea.

1. We will create a computer program that will book 2000 random free email
sites from places like Hotmail, Home.net, GeoCities.com, Eudoramail.com and
about 20 others. There are hundreds to choose from but for this first draft
at the con job we will just use a few.

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2. Another part of the program will log into the free accounts at least
once a week to keep them fresh. This works just like programs that
automatically submit urls to search engines then check your position in
them. All automatic and very easy to manage, trust me.

3. We need to have the program visit url’s that we request after logged
into the email account. Of course we will spoof the ip that our program
uses so that when it checks email then visits the site it looks legit in
the url owner’s (the person we are suckering) stats package.

4. If the person gives us a domain address we will take a quick visit and
find a guestbook or other form on the site. Our program will then go to
that url and enter the fake information like name and email address. If we
find a newsletter subscription form we can have our program join the list.
How many fake emails to enter? Depends on how much they pay us. Remember,
they are legit email addresses but there is never anybody home.

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It worked for those persons who were searching data on ezines. All were not in a position to derive the advantages from it.

You would be the finest individual to give fair conviction on the article. The crux of the matter is to reach at the concluding word to skim the information.

The system is now in place. The poor sucker pays us money and we type their
url into our system for their web site and forms. Next day according to
what we want they have enough traffic and emails to keep them happy with
handing over cash.

Does this scare you? It should because it is happening right now.

How can you avoid this?

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1. Watch the company you are dealing with. Do they sell email lists? If
they do they are crooks!!! Stay away.

2. Get on their list for a long time. See what the quality of their
newsletter is like. Is it good information or just filler news.

3. Call the Better Business Bureau in their city. Just visit
http://www.networksolutions.com and look this up using their domain url
address. If they are not a member, get away from them at all costs. This is
a hard fast rule!

4. Talk to them on the phone and ask questions about the source of their
advertising that gets them so much traffic. How did they get so popular?
You need to find this out and verify it.

5. Finally, how much does this cost? I saw a guy pay $149.95 per year to
post daily to millions of people! Yeah right. We sell classified ads with
over 200,000 impressions for just $99.95. More than that and you are being
suckered.

About the Author

George Kosch MSc., Webmaster for Worldprofit.com, is a renowned technology
services consultant and educator. He has appeared as a speaker in several
technology seminars and on Canadian television as an industry expert. For
other helpful information on how to grow your business, go to
http://www.worldprofit.com/autoresponse. Subscribe to Worldprofit’s
business-building newsletters at http://www.worldprofit.com/ezines

I wish you had a pleasure looking at this article. We have made all our efforts to offer you a fantastic article.

Glance over at this write-up. Don’t despise the value of this write-up as it may be used to explore about .

Copyright 2005 Michael Port & Associates LLC

The Book Yourself Solid article series continues with

Key Number 2: Choose Your Ideal Clients

Your clients are an expression and an extension of you. When I first started out on my own, I would work with anyone who had a heartbeat and a credit card. Now I live by the red velvet rope policy of ideal clients. By defining my ideal clients increased my productivity happiness and I got more perfect clients by referral than I ever thought possible.

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I was able to eliminate the painful negative energy and time spent worrying about challenging client relationships. I went through an intense period of exhaustion and I wasn t able to accomplish the highest good for my clients. You can t possibly be productive, effective or successful if you re working with clients that are not ideal.

MENTAL EXERCISE: For maximum joy, prosperity and abundance think about the human you are when you are performing optimally at your peak when you are with all the people who inspire and energize you.
Wouldn t it be great to spend every day working with super-cool people that are both friends and clients? It is completely possible once you identify who you want to work with and with absolute certainty determine that you will settle for nothing less.

I know this can seem really scary early on, but hang with me. Embrace the concept and trust that as we move through the seven keys, your fears and concerns will all be answered. Rest assured, once you define your ideal clients, you get to dumb your duds. I hereby, give you permission to release any dead wood in your calendar. You will then Book Yourself Solid and work with inspiring ideal clients with whom you do your best work.

WRITTEN EXERCISE Start by identifying specific characteristics that your ideal clients possess. Keep in mind your favorite clients the ones you love so much you d practically work for free. Here are my top five to get you in the mood.

- Bright (fun, lively and expressive humans)
- Courageous (dream big and aren t afraid to take risks)
- Resilient (come back for more even in the face of failure)
- Think big (they have high aspirations and their projects benefit lots of people)
- Naturally collaborative (they see the benefit of working with others to accomplish their goals)

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Now, come up with your own.
1. _____________________________________________
2. _____________________________________________
3. _____________________________________________
4. _____________________________________________
5. _____________________________________________
6. _____________________________________________
7. _____________________________________________
8. _____________________________________________
9. _____________________________________________
10. ____________________________________________

Fine. Your steadiness means that you are pretty much curious in and . Your unusual interest would get a treat in the sections that follow.

Benefits of working with Ideal Clients:

- You do your best work
- You don’t feel drained or tired
- You feel invigorated and inspired
- You connect with clients on a deeper level
- You feel successful and confident
- You know your work matters and is changing lives
- Current clients consistently refer new clients to you
- The magic of you sparkles and comes to life!

Congratulations! You just created a filtration system for potential clients. I m sure you ve heard the expression A. B. C. - Always Be Closing. Instead, I say A. B. C. Always Be Communicating! Let everybody and anybody know how you help people (your invest-able opportunities) and who your ideal clients are. Cool? Got it? Good.

Stayed tuned for Key #3: Cash In On The Brilliant, Creative And Quirky You!

About the Author

Michael Port is the President of Michael Port & Associates LLC and is known as the guy to call when you re tired of thinking small. To spend some more time with Michael and to think bigger about who you are and what you offer the world go to http://www.MichaelPort.com.

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Using Content Hubs To Promote

 by: David Risley

We’ve all heard it before: content is king. And it is true. If you own a site, you need to post something interesting that people want to read before you can expect people to stop by. If your site is a content-based website, then you’ve already taken a huge step. However, if your website is a business website whose only purpose is to talk about your services, then you really should make an effort to post some content onto your website which is helpful to readers, free, and relevant to your services or website. If you do this, your site will attract traffic from people looking for information, not just to purchase something. And with increased traffic in general, you will get increased attention. And this increases your statistics.

Writing content for your own website is only half the battle, though. You have got to get people to read it. Just posting a website is not going to get people to come to it. It would be like building a business in the middle of the mountains. Nobody knows its there and you won’t get any customers. If you get your articles out there for people to read and the articles are written correctly, you can position yourself as an expert in your field and promote your own website. One way to do this is by publishing on content hubs rather than limiting it to your own website.

A content hub is a site which publishes articles on all topics (usually categorized). Those articles are freely available to anyone to use on their own website, newsletter, blog, etc. So, many publishers or site owners in need of fresh content for their website can go to one or more of these content hubs, find an article they like, and use it. They have to maintain proper credit to the author and publish the small author bio which accompanies the article.

Let’s look at this, though, from the author’s viewpoint - your viewpoint. Let’s say you are selling consulting services for search engine optimization. You have a site for your services, but you blend in with all the other such services. So, you write a series of articles giving tips to webmasters on how they can optimize their website. With your article you include a short bio of yourself. You include a mention of your services and a link to your website. You publish your article on a bunch of content hubs. Other websites, newsletters and blogs grab your article off those sites and use it on their own. Your article therefore spreads throughout the internet. Being that your site is linked with the article and is therefore on all of these other websites now (including the content hubs themselves), search engines who are constantly spidering the internet pick up on your article and index it associated with your website. This, in turn, raises your ranking in the search engines. And you get increased traffic to your website not only from search engine searches but also from your article.

Now, let’s say you have done some research on keywords and you interlace your article with certain keywords. When the search engines spider your article all over the internet and associates with your website, it will raise your search engine rankings even more. There is a real science to this, and if done correctly, can drastically raise your internet presence in a short time. I recently had a meeting with the CEO of In Touch Media Group, a Clearwater, FL based company which is in the business of internet marketing. They use content hubs as part of their strategy for clients and they couple this with their vast archived data regarding keywords. They showed me the stats of one site which they have, in the course of just a few months, taken from essentially no traffic to a VERY respectable level of traffic. After getting an article out in the content hubs, they will follow up a few weeks later with a press release.

So, how can you publish some of your articles on content hubs? Well, the first step is to find and visit them. There are many of them out there, but here are some of the better ones:

• http://www.goarticles.com/
• http://www.isnare.com/
• http://www.submityourarticle.com/indexi.php - a service to send your article to a bunch of hubs at once
• http://www.articlecity.com/
• http://www.exchangenet.com/
• http://article-directory.net/
• http://freezinesite.com/

There are services to help you distribute to a large collection of publishers at once. I have used Isnare’s distribution service and it seems to work well. There are also distribution groups on Yahoo. Here are a few of them:

• http://groups.yahoo.com/group/Free-Content/

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• http://groups.yahoo.com/group/article_announce_list/

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• http://groups.yahoo.com/group/article_announce/
• http://groups.yahoo.com/group/articles4you2use4promotion/
• http://groups.yahoo.com/group/articlesubmission/
• http://groups.yahoo.com/group/Free-Reprint-Articles/

With that, I wish you the best of luck in your promotion efforts. Start writing!

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About The Author David Risley is a web developer and founder of PC Media, Inc. (http://www.pcmedianet.com). Specializes in PHP/MySQL development, consulting and internet business management. He is also the founder of PC Mechanic (http://www.pcmech.com), a large website delivering do-it-yourself computer information to thousands of users every day.

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Movie Rental Release: ‘Gothika’ Movie Review
by C Bailey-Lloyd

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“Gothika,” starring Halle Berry, Robert Downey, Jr., Charles S. Dutton, John Carroll Lynch, Bernard Hill, Penelope Cruz and Dorian Harewood; is a spellbinding film!

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Some critics have entirely missed the context of this storyline, and have given this movie a bad review, I beg to differ. “Gothika,” the newest production from Dark Castle Entertainment is the culmination of clairvoyance and poltergeist entertwined into one spectacular ride of an individual’s innermost emotions and physical reactions.

Halle Berry stars as Miranda Grey, a criminal psychologist working in Woodward Penitentiary for Women. Counseling “Chloe,” (played by Penelope Cruz), Dr. Grey, in her medical expertise, does not fully grasp Chloe’s rantings and ravings. As she leaves work on a stormy night, she runs off an embankment, avoiding a nude girl standing in the rainsoaked highway.

Coming to her senses, she awakens to find herself as an inmate in Woodward, herself. Dr. Pete Graham (Robert Downey, Jr.) another staff psychiatrist and coworker of Grey, attempts to decipher Miranda’s mindset and how she violently ‘murdered’ her own husband, Douglas (Charles S. Dutton) in the preceding three days. Having no recollection of the ensuing events after her car accident, Miranda is traumatized and nearly catatonic.

An unlikely friend, Chloe helps Dr. Grey to realize that neither of the two are insane, but are driven by an outside force beyond one’s wildest imagination. As an open channel to clairvoyance and a medium to spiritual entities, Miranda soon discovers her husband’s deep, dark secret.

A rivoting film that will leave you breathless and enlightened to clairvoyance in its most harrowing form. I rate this movie 3.5 Stars.

——————————————————————————–

Gothika is an R rated film. To see the theatrical trailer to Gothika, click here: http://gothikamovie.warnerbros.com/html railer.html?id=trailer&settings=true

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You can review this study if you are hunting for the the scoop on . Traverse till the last word to illustrate about its potential.

——————————————————————————–

Review by C. Bailey-Lloyd Copyright 2004 - All Rights Reserved

C. Bailey-Lloyd/Lady Camelot is the Public Relations’ Director for www.holisticjunction.com
To contact her, email ladycamelot@holisticjunction.com

[All work by author is copyright protected. If you would like to use this article, please contact the author for permission.]

About the Author

C. Bailey-Lloyd is the Public Relations’ Director and staff writer for www.holisticjunction.com, and www.mediapositiveradio.com

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Newsletters Are Vital to Your Home Based Business Success

 by: Chris Stirling

Okey-doke. Stop being a child, scan it efficiently to get model piece of literature which will enhance your intellectual capabilities. Your unusual interest would get a treat in the statements that follow.

If you own a home based business then generating web site traffic is probably the primary thing you spend your time worrying about. The reason this is such a concern for you is because online competition is stiff and it is a huge effort to get your web site noticed among the thousands of others. However, there are several tricks you can do to differentiate your web site and set it apart from others. One such thing is providing a newsletter to subscribers.

Most business people on the web subscribe to at least one newsletter, if not more, that focus on different aspects and markets they are interested in. Because of this, it is important for your company to also have a newsletter that provides viable, relevant, and current information and that also markets your product or service. The more relevant your newsletter is to your target market consumer’s needs the more likely they will visit your web site.

When it comes to material for your newsletter, take a look at some of the most popular newsletters in your field and see what makes them good and what makes them bad. A good question to ask yourself is would you subscribe to this newsletter and if so why or why not. From these, you will be able to take the formats that work and skip the ones that don t. Because, when it comes down to it, you want your newsletter to become very popular and direct more and more traffic to your site on a daily basis. It has been proven that 70% of sales are made after the third, fourth or fifth contact, meaning your newsletter has to be good enough for the subscriber to read at least 5 articles before you get a sale.

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When it comes to newsletters, you will need to have a reason why people will want to sign up. Most of the time people are not out searching for a bunch of newsletters to subscribe to, but for the right reason they will. For example, if you provide access to a business toolkit, e-book, free gift, or some other equally tempting award, people will sign up to receive the newsletter. Now, here is the key, once you have people signed up you want them to stay signed up and not only receive the newsletter but also read it. So, once people begin signing up you will need to make sure the newsletter is professional and provides helpful and relevant information for your particular market. If you are providing this information people will continue reading it and tell their friends about it, if not they will hit the unsubscribe button and you will lose a potential customer.

Although setting up a newsletter might sound difficult to you, it really is not and is something you can do in a couple hours every week as long as you have decent writing skills. Make sure you cover hot topics, give advice, and use customer questions about your product, market and the like to make up the newsletter. If you are confused or not quite sure how to get started, get a newsletter software program that will guide you through the process as well as create a professional looking newsletter.

Once you have a newsletter developed and ready to distribute you will want to have an automated subscribe and unsubscribe program. This will allow people to sign up or asked to be removed from the newsletter and it will automatically happen. The last thing you want to do is spend your entire day adding and removing email addresses. This is a waste of time that is better used by you focusing on expanding your business.

Well. Be certain that your quest would go further this point. You should be regular in order to have the class of this ballyhoo. So, go on flipping through the pages.

Once your newsletter is set up and automated, if you are providing a good newsletter with plugs for your services and products, you will be sure to see a rise in traffic and purchases.

Copyright 2005 Chris Stirling

About The Author Chris Stirling is the owner of http://www.stirls.com and his internet marketing website is designed to help other people achieve their goal of having their own work at home business. To subscribe to my newsletter and recieve several bonuses go to http://www.stirls.com/newsletter

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Ezine Publication

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Blogging is easy, blogging is fun. And what s more it can help your business in a lot of ways. A blog is a frequent, chronological publication of personal thoughts and web links in the cyberspace. You could call it an e-diary where you can register your thoughts, opinion and comments on anything and everything under the sun that interests you. Though people had been at it long before the term blog was coined; it has gained currency as an effective medium of communicating over the Internet only recently. The introduction of automated published software like Blogger at www.blogger.com has been instrumental in blogging success. A blog or a weblog is conceptually similar to a website and is accessible to anyone on the Internet.

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There are millions of bloggers in the world today blogging away to glory. But blogging can be more than just chatter in the cyberspace. It can be a great tool for boosting your online business s profitability once you ve understood how it works and what are its limitations. Take a look at http://en.wikipedia.org/wiki/Weblog#Corporate for some more information.

How to become a Blogger?

The key to learning how to become a blogger is to start blogging! Easier said than done? Not really. There are several websites that can give you information on how to be a blogger. Blogger.com is one of them. You have three options here to choose from:

-Have a hosted service like Blogger allows you to set up an account and fire away in a matter of minutes.

All right! So, how was your experience of glancing till here? I hope it escalated your learning curve.

The plentiful awareness on is also being given by us. We would forward you with resources at the end of this article.

-A remotely installed blog like movabletype allows you to install on a server for a small fee.

-Desktop blog programs like Radio Userland are installed on your desktop and then uploaded to a host. These are usually desktop programmes that include hosting and upgradation for a certain period of time and charge you a small fee.

-
You can get more information on blogging resources from http://www.blogroots.com/resources.blog.

Also see: http://www.blogger.com/start

Once you have decided what option you want for setting up your weblog/ blog you are ready to start blogging. It is that easy. It could take a while before anyone will notice your little blog in the corner and take you seriously. But you can cut down this time with some great ideas at: http://help.blogger.com/

offers some great ideas on increasing your blog s readership.
There is a Chinese saying, It s a wise man who learns from others mistakes . Read others blogs to see what works and what doesn t, what are their writing styles etc. It s a great way to teach yourself and fun too . you are learning on some one else s expense.

Guidelines for the greenhorn blogger

Here are some simple guidelines for a newbie blogger. Take a chance with these to increase your chances of success.

1. Get Blogging: Like I said earlier, the best way to learn blogging is to start blogging.
2. Recognize your motivation: Why are you blogging? What do you hope to achieve?
   
3. Link to other blogs:
the best way to popularise your blog is to link to other blogs. So link you must!
4. Develop a unique style of writing: Developing a writing style is an evolutionary process. Try different approaches and formats until you find one that fits your message, audience, and personal motivations.
5. Express your personality… let your humour, your perspective on life, and your values shine in your writing.
6. Be regular with your posting: readers will quickly wander away from blogs that are not updated regularly. So this is very important.

More blogging resources are available at: (www.lights.com/weblogs)

How to profit from Blogging?

Now that you have understood what a blog is and how to get blogging, its time to make it pay. Blogging is a great way to enhance your online company s bottomline. It is a popular and an easy medium and has potential of reaching millions.

Here are some tips for you to turn blogging into a serious profitable strategy.

1.Customer Interaction: A blog is a good means to keep in touch with your customers regularly. You can keep them updated on new events, happening in your company, new products and services and other developments. the best part is that you can do it more cost effectively and in much less time than other methods like newsletters, customer updates and customer meetings. The elements of interactivity, community and collaboration are key here. Your blog can also serve as a platform for advertising, promotion and even internal communications. One well-known business example is software company Macromedia’s use of blogging to keep customers updated on what’s happening with its products.

2.Query management: With a blog you can receive and answer to customer queries more quickly than an email. For potential customers it is very important to have a sharp turnaround and you can do that easily with a blog.

3.Link to other sites: Linking your blog to other similar, but not competing, sites is a great way to get some free publicity and traffic for your online business. It is also one big reason why Search Engines will grab your site in their result pages. Ask any online entrepreneur what getting quality traffic to a website means and you ll know what I am talking about.

4.Get Feedback: Getting feedback from your customers on your products and services, on your company practices and other things is one of the most valuable resources you can build. With a blog, it is not just easier but also time saving for customers to leave feedback for you without filling complicated and mile long forms.

5.Get Google to work for you: Selling ad space is one of the most popular revenue streams for online businesses. With Google s free AdSense service it just got easier www.google.com/adsense. AdSense allows bloggers to display up to three content-specific “ad units” (boxes that can hold up to four ads each) per page. Each time a visitor clicks these ads, you get paid. Need more convincing?

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6.Become an affiliate: Your blog can become a cash cow by using the simple idea of becoming an affiliate for other websites. An affiliate basically carries a link to the other site and each time some one clicks on that link, you get a small commission for it.

7.Donations: If you are running a blog that people love to read and keep coming back in hordes, why not ask them for some monetary appreciation?

Put on your thinking cap and let your imagination run unbridled. You will surprise yourself with the number of ideas that will make your blog less of a personal e-diary and more of a digital cash cow. Blogging is a relatively new marketing arena for webpreneurs, but has immense possibility and potential. Be sure to get on to the bandwagon early in the game and reap your benefits later.

About the Author

Perfect Home Based Business Opportunities - The Net s Top Growing Source for Home Business Information.Attention:Free Web Site Content

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A Home Based Business - Who, Why, When and Where To Start?

 by: Kanaga Siva

Everyone loves a Home Based Business Opportunity. I love mine and you cannot be an exception I guess! So let us start from the beginning and explore as to Who ,Why, When and Where you could start this Business Opportunity using the Internet.

Who?

Anyone with a desire or urge to start a Home Based Business can venture into this field. All you need is a computer and who has not got one or access to one these days? An elementary knowledge of the working of a computer and the Internet is sufficient to get started. Many things can be picked up as you progress. This is what most of the people do.

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The beauty of this Internet Home Business is that Age and Sex, Race and Religion are no barriers. It is sans borders. Entrepreneurs living in any part of the world can participate in thousands of Affiliate programs that are either Regional or Global in nature.

There are many programs that are Free to join! In fact there are several Affiliate programs that provide Entrepreneurs with Free Websites and Tools too. You could have your own personal website if you are prepared to spend a few dollars.

Why?

This is a pertinent question indeed! Some of the reasons for starting a Home Based Business are:

1. A desire to earn an Additional income to supplement the monthly income.
2. A desire to run your own home business and not depend on your Boss’s pay packet
3. Dissatisfaction with your present Boss or your employment.
4. Being out of work or laid off.

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5. Circumstances forcing you to be with the family or ageing parents.
6. A Childhood ambition to have your own business.

When?

You can start a Home Based Business at any age, It can be at twenty, fifty or even at seventy. What matters most is that you have to be sufficiently motivated and have the urge and desire to do it.

Allocating two hours a day for your cherished dream should not be difficult to start with. In fact about twenty hours a week would be useful and advantageous. I am aware of people who have retired from active work but are keeping themselves gainfully occupied by doing an Internet Home Based Business.

To be successful in life you should have a Plan, more so for your Internet Business Opportunity. Draw up a short term and a long term plan for what you intend to achieve. Initially draw up a Plan for the first three months to start with and try to stick with it, come what may.

While you are at the computer, Pop ups and other advertisements can and will divert your attention from your objective. Do not run after the goose that is going to lay the golden egg for you and waste your valuable time.

Top Marketers are brilliant people who spend much time and money in researching how to divert your attention and I can tell you, they are not going to fail! I should know! I have been in the marketing business for several years though not in the internet field . Hence you should remain completely focused on your work.

Where?

Unlike in a brick and mortar business, to operate a Business from home, the Home Based Business Entrepreneur needs no separate building. Your physical place of business will be your very home and no high start up fees is necessary. The computer can be set up wherever you like so that it is convenient to work with and free from noises and distraction. Your success will to some extent depend on the support you receive from the members of your family. The spouse can be of great assistance by reading and researching resources and articles and doing a lot of other preliminary work, which can substantially reduce the number of hours you have to spend on the computer. In other words your spouse can be your partner in your Home Based Business.

The greatest benefit of this Internet Business Opportunity is that it works twenty-four hours(24/7) a day and is Portable. Wherever you travel, within the country or to any part of the world your Business travels with you. You have to carry your lap top along, that’s it. Otherwise find access to a computer. It is as simple as that.

All right. Further pages of the write-up could be a treat to the reader. Continue reading, you’ll get some additional expertise.

Why wait? Start working on your Home Based Business seriously. Work at Home, Work from Home or Work away from Home and reap the benefits the Internet Revolution has showered on you, the Internet Entrepreneur.

About The Author Kanaga Siva has been a Marketing Manager and Business Manager and has a wealth of experience in Marketing. He now operates his own Home Based Business. For Articles, Resources, Tips and Ideas to start a Home Based Business from anywhere in the World - Visit his Website, http://www.business-fromhome.com

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Think you can t afford to pay attention to branding? That it s only for the rich and largest? Think again. No matter what size company you are you really have no choice. Your brand exists in some shape or form and if you don t invest in managing your brand, it will manage you, perhaps to oblivion.

Before we get into convincing hard numbers and business cases, let s do something a little fun. I propose that brand is so pervasive that you can actually use it to identify where someone is from. Kind of like an accent or inflection of speech. It is, after all, our experiences with a brand that shape it.

Take this From Where In the U.S.? quiz:

Let s start with something near and dear to most of us: food.
What mayonnaise would you swear is the best and search for in the market?
A. Hellman s
B. Best Foods
C. Miracle Whip
D. None of the above

If you answered
A. You re likely from the east coast states and refuse to call it Best Foods, even if you move to California.
B. You are from one of the states west of the Rockies. You ve never even heard of Hellman s, so why does they re label look the same? Because they are.
C. You re likely from the Midwest, Missouri in particular, and you make really sweet potato salad. (Sorry Grandma)
D. Can t tell where you re from. Maybe you hate mayonnaise.

As a kid, one of your favorite sweet snacks after school was:
A. Hostess Ding-dongs
B. Drake s Ring Dings
C. Moon Pies
D. Scooter Pies
E. None of the above

This tells me that:
A. You re from St. Louis all the way west to California. If you know them instead as King Dons, then the east coast. If you recognize the name Big Wheels, you re from someplace else.
B. You re from the east coast NY/NJ and think that DingDongs are rip-offs.
C. You grew up in the south, especially Tennessee, and typically ate these with an RC Cola to wash it down. Talk about sugar overload (http://www.moonpie.com/hist_text.asp)
D. You re from the eastern seaboard, and wondered what in the heck a Moon Pie was.
E. You re from Canada and ate something called Wagon Wheels .

Okey-doke. Now that you have read till this point, we assure that additionally you will have something inspiring. If you continue to read further, we promise that your curiosity in this would intensify.

And for a non-food one that gets so specific you ll think I m psychic
You need to get new clothes for the whole family, something nice to wear to Grandma s birthday (where you will not mention the too-sweet potato salad), and you want reasonable selection, affordable prices. You head to the nearest:
A. Famous-Barr
B. Robinsons-May
C. Filene s
D. Kauffman s
E. Foley s
F. Hecht s
G. Meier & Frank
H. The Bay

And I will gaze into my crystal ball and pinpoint your location as:
A. Specifically Midwest WI, MO, IL, IN, KY
B. The Wild West only CA, NV, AZ, UT. Showdown, anyone?
C. New England. And don t let any of your friends drag you into Filene s basement in Boston you won t come out alive.
D. The industrial belt - NY, PA, OH, WV
E. The Texas, NM, OK, LA kinda south
F. Mid-Atlantic states where they have soft drawls and soft-shell crabs MD, VA, NC, and parts of TN
G. Northwest Territory WA, OR
H. Canada where they eat Wagon Wheels

(Maps available at: http://www2.mayco.com/common/index.jsp)

How was that for brand identification? All of these brands started locally, without the war chests of advertising dollars that people think are needed today. They are memorable because of the experience we had with them which was consistent and positive - so we told our neighbors. And we developed strong loyalties.

If I could turn MarketUP into the Moon Pie of the small business marketing world well, let s just say my Tennessee Grandpa would be proud.

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Sounds simple, but it s not that easy. Here are some of the compelling facts that result from religious brand building:

At a recent branding seminar which I attended, one of the speaker s provided some staggering numbers related to valuation of a few of the largest global brands.

Coca Cola at #1 tells the story:
Total Valuation - $115 Billion (give or take)
Brand value - $70.45 Billion (about 61%)
(source: Business Week, 4 Aug 2003)

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Anecdotally, Ford is said to have 75% brand valuation. You can guess what the stats are for Microsoft, IBM, MacDonald s, Nike, Intel, etc.

So what? you might be thinking, I m not in that league. I can focus on selling and networking. No need to spend time and money on that BRAND stuff.

Certainly the deep-pocket conglomerates have had plenty of time and money to build the kind of numbers that take your breath away. But it s not just the advertising spend that got them there. They had to start and continue with a vision, products people wanted, service that satisfied and made their customers talk about them, creating more customers. That s what brand is all about.

Brand Building on Any Budget:
1. Articulate your vision, and stick with it. No flip-flopping. No re-inventing every year. No re-naming to stay trendy. Take the time to clarify who you are and what you offer. The exercise alone will be worth it. Then build your communication tools.

2. Deliver your products and services in a consistent way that satisfies people. They WILL talk about you. And according to David Thompson, CMO of Webex ( We ve got to start meeting like this. ), the only true brand measurement is this: Your customers are willing, nay, ANXIOUS to refer you to others. Amen.

3. Make sure your brand is communicated by everyone in your organization and anyone associated with you. Bad to say, We are a high-touch service provider and have someone call your phone number only to go into an endless, impersonal phone script hell. Be honest about your value.

4. Yes, it will also help if you develop a look and feel , those somewhat scary words that conjure up $$$$ and endless rounds of designers comps. It doesn t have to be like that. The dot.bomb era should have weaned anyone of that notion if nothing else. Money was flying around paying for the jazziest names, logos, taglines and websites. And it kept flying far, far away. Famous? You want famous with out frill? Try Hewlett-Packard . HP . Two names. Two blue initials inside a curved frame. Starting in 1939 they didn t launch ad campaigns, they instead delivered consistent innovation. Tagline: Invent.

5. Measure. Be persistent. And real, and sometimes creative. But, be yourself.

I m going online to order some authentic Chattanooga, TN Moon Pies to be delivered, which I will then have with a Starbucks, not an RC, that I will have purchased from a Starbucks location, because the brand experience is so much more rewarding there than at Albertson s. (Where there is a Starbucks kiosk, but it is an extremely disappointing extension of the brand.) Starbucks are you listening?

Further reading along the same lines:
http://www.marketingprofs.com/4/layton1.asp

http://www.marketingprofs.com/3/arruda7.asp
Small Business Branding: The Personal Connection

Brand history and fun facts sites:
http://www.foodreference.com/html/fhellmansmayonnaise.html
http://www.roadfood.com/Forums/topic.asp?TOPIC_ID=2879첥

Donna Lehman welcomes comments: dlehman@market-up.com

About the Author

Ms. Lehman is Founder and Principal Consultant of MarketUP. She authors Knowbits, a monthly ezine of marketing tips for small business. MarketUP is a Berkeley, CA based consultancy for a number of startup and small-mid sized companies. Prior to MarketUP, Donna spent more than 17 years doing design, communication, and B2B marketing for start-ups and Global 100 conglomerates in various industry sectors.

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