January 2007
Monthly Archive
General24 Jan 2007 11:01 am
Achieving Online $ales $uccess
Why do we feel so firmly in regards to church newsletters? What are our thoughts on church newsletters?
We desire to share our conviction with you. To be well aware of , make sure you read this thoroughly.
Achieving Online $ales $uccess
by: Alex Lekas
Dan Sallis has been racing motorcycles for about ten years, and always had difficulty finding replacement parts. After talking with fellow riders who had the same problem, Sallis and Jodie Barr filled the economic vacuum, turning 1tail.com into a favorite stop for competitive racers and weekend enthusiasts in less than a year. “The response has been overwhelming,” says Barr, who is the company s President. Sallis is the Chief Technical Officer. “Dan and I weren’t sure if a small business like this could succeed on the Internet, but it can.” A handful of products has grown into a digital superstore that reaches a national market 24 hours a day, making their business one of a growing number capturing a greater share of the retail market.
The US Commerce Department says digital sales posted their highest increase in three years last quarter, accounting for more than $21-billion between April and June. Earlier this year, Forrester Research and Shop.org predicted Web sales of more than $172-billion, a 22% increase from last year. Even people who don t make buy online use the Internet for research purposes, comparing products and prices in searching for the best deal, according to Clarence Briggs, Chief Executive of AIT (http://www.ait.com), which provides web hosting and e-commerce business services to companies like 1tail.com. “Our role is to make it easy for even non-technical people to harness the Internet as a business tool.
Briggs points the type businesses that AIT hosts who have turned their web sites into consistent money-makers:
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Millions of dollars in suction cups sold each year by a New York company
Oysters fresh from the Chesapeake to your table in 24 hours
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A West Coast software engineer who made 30K part-time selling caps
A Florida pest control firm with quarter-million dollar monthly sales
If anything, the National Retail Foundation tends to be conservative in its predictions, meaning sales figures will likely be higher than expected. That bodes well for a wide range of businesses as they gear up for their peak sales season. Going online is absolutely no risk; orders are processed and paid for before they shipped, says Richard Cantwell, the Virginia oysterman. Even though Cantwell also sells offline, I believe the real growth lies with the Internet component.
Niche businesses are especially well-suited to electronic sales. Even people who don t buy online use the Internet for research purposes, comparing vendors and prices in searching for the best deal, said Sean McCoy, AIT s CMO. And in communities where some specialty shops may not exist, the web is the only way to find them.
For businessmen like Cantwell, and motorcycle enthusiasts Sallis and Barr, the web means independence. “You have to work at entrepreneurship; we tried two other product lines before moving to this one,” says Barr. “A lot of people here (Colorado) pocketed hefty severances packages after the tech layoffs some years back with the idea of putting their IT know-how to use. But, they never learned how the components worked; they didn t understand time and effort are necessary in getting a good website in place.”
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About The Author
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Alex Lekas is the VP / Marketing & Corporate Communications for AIT, Inc. (http://ait.com), a web hosting and ecommerce company serving 191,688 business domains in 107 countries.
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General23 Jan 2007 11:02 am
The Uygur: Friendless in the Turkic World?
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The Uygur people of Xinjiang China are in really a very unenviable position.
They do not wear saffron robes and are not Buddhists (or at least not any more) so they do not attract the attention of the Richard Gere’s of this world as the Tibetans do. Somehow after “9/11″ being Muslim does not elicit a lot of world sympathy.
They live under a regime whose censorship laws are so harsh that you could be imprisoned ( and possibly worse) for handing out leaflets that are anyway negative of the state. So, they can not effectively get the message of their plight to the outside world.
They live in a country that is on the verge of an economic boom which has all the capitalists “free” nations around the world almost salivating to get a part of the bone and who are willing to bury any scruples or ignore any “minor issues” of human right abuses to do so.
But the Uygur are a Turkic people and until fairly recently that meant something important to them. They had a worldwide brotherhood of “kinsmen” stretching from the Central Asian plateaus through to the Caucuses and to Turkey. Among these “brothers” they sought solace, moral support and inspiration. In many instances their lives where saved by being able to step over the borders of Xinjiang into the neighbouring Turkic nations. Generations of Uygur intelligentsia have looked to Turkey for inspiration as leaders and supporters.
However, as recent new articles attest, this is no longer the case. Where, once they sought and received a shoulder, now the Uygur may face a fist. Where once they may have sought sanctuary more than likely now they will be marched back to the borders and forcibly repatriated no matter what their possible fate. Where once in Turkey they had parks named after their nationalist leaders now the Uygur organisations in diaspora are refused the right to hold peaceful international meetings.
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This then is the reality of Central Asian and Turkish politics today where “brothers” can be ignored.
Is it because the Uygurs are international terrorists? Do they pose a threat to regional peace and safety? No, it is no more than a desire by these nations to curry favour with the Chinese.
The Central Asian states, predominantly run by near despots who came up from the ranks of the old Soviet regimes, see the wealth of opportunity of being viewed as supportive of Beijing. Trade deals, millions of dollars in potential investment and one plus billion potential consumers can do a lot to turn a fellows head. Being less than vocal in supporting the Uygur is a small investment indeed for the expected returns.
The “Great Game” of the 19th and early 20th centuries that was played out between Russia and Britain over Central Asia and north western China is back on and being joined by the likes of the United States, China, India and some European countries including Turkey. Each is trying for an economic and/or military presence. The Central Asians are falling over themselves in accommodation, hedging bets each way and that all for the sake of almighty dollar, yuan or ruble.
One of the articles I mention ( Uyghurs offended at newspaper slur Institute of War and Peace Reporting 23/1/04) cite, among other things, reports how a Kazakhstan newspaper essentially branded the 50,000 - 200,000 plus Uygurs (depending on whose figures you believe) living in Kazakhstan as terrorists and trouble makers. This is not a new story though it has not been as publicly stated before. In Uzbekistan for example there have been rumblings against the Uygur residents there for some time. The publication of this article, however, does mark a watershed for the Uygur.
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Whilst the Kazakhstan Interior Minister distances his government from the opinions expressed in the news article one can not help thinking back to the early rumblings against another ethnic group. Not that one expects a “final solution” to the Uygur question but the outcome could be less than pleasant for the Uygur in Xinjiang and of Cental Asia generally if they continue to remain friendless in the world.
The Uygur truly are in an unenviable position. Alone in the world, championed by no one and now sold out by their brothers for 12 pieces of silver. It is hoped that they are happy with the money and do not want to take a part in the execution.
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About the Author
Amateur “uygurologist” author and webmaster og the “uygurWORLD” group of websites
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General20 Jan 2007 11:03 am
Causes of out-of-tolerance power
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* Lightning: One of the most infrequent and devastating events affecting computer system reliability is obviously lightning. Depending upon the proximity of the strike, from 1-mile to direct building contact, up to 6,000V can enter the computer’s ac power cord. Either immediate failure or significant electronic degradation can occur.
Working closely with many field service organizations over the years, we have found a direct correlation to increased service calls and PC board failures on systems where lightning was observed within a one mile radius of the installation. These failures did not present themselves until three to four weeks after the storm was recorded. It has been an interesting exercise for service managers to track territorial thunderstorm activity as a function of unprotected system locations as an aid to forecast CPU, memory or disk controller board spares usage.
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* Power utility grid switching: The power utility company routinely switches power grids to bring on additional generation capacity during peak load periods and then to shed this capacity during light load demand. Grid switching can occur at 5 a.m., noon, 5 p.m., or at midnight each day and can be more frequent during the summer months with increased air conditioning loading. What your customers’ systems see are a fast power outage with normal and common mode noise transients accompanying this outage. This outage is so short in duration that the ride thru storage capacity within the computer’s power supply provides uninterrupted dc power to the electronics. What degrades and disrupts the system is the transient noise present. I am sure most of you have experienced NTF service calls in which the system runs fine during the day, but mysteriously locks-up or resets sometime during non-working hours.
* Copying machines and other noise generators: Every time a copy is made, ac noise transients are reflected through the office power wiring to some degree. This high-speed noise energy can range from 20V to 100V transients. Heating, ventilating and air-conditioning motor loads, including elevators, can send reflected transients throughout an office building. Industrial manufacturing sites have greater noise exposure for computer-based systems because of large SCR controllers and power factor correction capacitors adding to the problem. Coffee pots, floor polishers, vacuums and space heaters all contribute to system logic confusion and gradual electronic degradation within the office automation environment. During one memorable site power survey, we discovered the cause of CPU re-boot on a $500,000 automated IC test system. The switching of the hotplate on a near-by 10-cup coffee maker injected 20V transients into the power safety ground common to this test system.
* Dedicated power wiring: Dedicated or isolated power wiring is widely required or recommended by computer system vendors. It can originate from a separate breaker in the nearest sub-panel on the floor in which the computer load is located or from the building’s main service entrance. In many cases, installation is left up to the interpretation of the electrician. On the plus side, dedicated wiring ensures circuit protection geared to the current requirements of the load and isolation from other n oisy building loads in the area of the computer installation.
Unfortunately, dedicated wiring can be a two-edged sword and does not ensure a noise-free ac interface for the critical load. In most cases, long dedicated power runs result in high neutral-to-ground ac voltages creating ground loops on net-worked systems. Because load current flowing through the neutral conductor yields a voltage depending n the total resistance of this wire, we have measured between 1.5VAC to 5VAC resulting in RS232 interface board failures and random system malfunction.
In addition, if the sub-panel, which is wired to the dedicated line, is noisy because of external or internal noise generators or events, then a direct path is provided for this noise to reflect back to the computer. To the dismay of the customer after he has spent non-trivial amounts for these measures in numerous occasions we have measured higher noise levels from dedicated circuits than from nearby standard receptacles.
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* Secondary grounds and mechanical wiring problems: Equipment ground connections, in addition to the green wire safety ground in the power cord, have been used as standard installation procedures for many years. Ground rods, connected to building steel or a cold water pipe for the purpose of improving system reliability, have been found t create as many problems as they solve. Because these additional grounding measures can provide another path for high-frequency noise and damaging transients (from large building loads and nearby lightning) to reach the system, many companies are eliminating these techniques.
Proper receptacle wiring can be simply and quickly tested with several inexpensive tools now available. High-impedance ground and neutral conductors, open grounds and line-to-neutral reversals can cause unending intermittent system problems as well as operator safety hazards.
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About Author:
“AC Power Specialists & Consultants”
Wesley E. Pettinger
HiTech Marketing Associates, Inc.
http://www.theupspeople.com
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General18 Jan 2007 11:00 am
Multiply Your Sales
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Multiply Your Sales
by: Adam Waxler
When Thomas Edison s light bulb finally burned for 45 straight hours he said, If it will burn that number of hours now, I know I can make it burn a hundred.
What does this have to do with internet marketing?
Everything.
You see, if you can make 1 sale, you should be able to make a hundred sales.
The problem is many internet marketers are only making a sale here or there (if any at all), but if you are making ANY sales you should be making MANY sales.
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Here are some tips on how to multiply your sales:
- Sell the reprint/reproduction rights to your products. In doing so, you can make the equivalent of 15-20 sales in a single sale.
- You could upsell to your customers. When a customer arrives at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order. Remember, if a customer is willing to buy one thing from you, they are likely to buy several things from you.
- When you make your first sale, follow-up with the customer. You could follow-up with a “thank you” email and include an advertisement for other products you sell. You could follow-up every few days, weeks, or months. Of course, in order to a have a strong follow-up campaign you need to have a good autoresponder. Getresponse.com is one I highly recommend that gives you everything you need for a strong follow-up email campaign (http://www.money-teacher.com/getresponse.htm)
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- Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales.
- When you sell a product, give your customers the option of joining an affiliate program so they can make commissions selling your product. This will multiply the sale you just made. Setting up an affiliate program is simple. Clickbank is just one a several companies that will handle all your affiliate needs for a very small fee. However, you can also purchase software such as AssocTRAC 4.0 that is an all-in-one affiliate management solution (http://www.marketingtips.com/assoctrac/t.x/806885).
- You could cross promote your product with other businesses’ products in a package deal. Instead of working against your competition, why not try working with you competition?
- When you ship out or deliver your product, include a coupon for other related products you sell in the package. This will attract them to buy more products from you.
- Sell gift certificates for your products. You’ll make sales from the purchase of the gift certificate, when the recipient cashes it in. They could also buy other items from your web site.
My point is this
If you are making any sales at all then you owe it to yourself to turn those few sales into many sales. Start trying some of these tips and you ll do just that.
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It was an advantage for those people who were all hot for newsletter. But few were unfortunate.
Only you have the intelligence to be the finest critic of this material. Go through this till the close to feel if it works for you.
Copyright 2004 Adam Waxler
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About The Author
Adam Waxler owns and operates The Money Teacher web site and publishes The Money Teacher s Home Business Tips Newsletter teaching others how to reach online success. To get your free newsletter subscription send a blank email to: newsletter@money-teacher.com or visit our web site at http://www.money-teacher.com.
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General16 Jan 2007 11:03 am
An Action Plan For Marketing Your Web Site(Part 2)
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ADD YOUR URL TO YOUR MARKETING MATERIALS
A couple of months ago, I met with a client who launched their Web site in 1999. They were discouraged because their site was generating poor traffic. When I asked them if they had added their URL to their stationery and marketing materials, the answer was no. To me, this should be a no-brainer, but it’s not.
Don’t forget to add your URL to the following business and promotional pieces:
- Answering machine/voice mail greeting
- Office stationery (i.e., letterhead, envelopes, note cards, business cards, invoices, receipts, reorder forms, etc.)
- Company marketing materials (i.e., brochures, leaflets, flyers, post cards, etc.)
- Fax sheets
- Phone book listings
- Sales letters
- Storefront
- Web decals
- Uniforms and hats
- Christmas cards
- E-mail signature file
- Promotional items (e.g., mouse pads, coffee mugs, t-shirts, pens and pencils, etc.)
STRATEGIC LINK CAMPAIGN
In my experience, the second most important online marketing strategy (after search engine submissions) is establishing link exchanges. A number of key search engines–Google being one of them–rank sites according to the number of high-quality links pointing to it. For this reason, links are becoming increasingly important.
Establishing reciprocal link partnerships with other Web site owners is time-consuming but worth it. There are tools to automate the process of finding and requesting links, but I strongly advise against using them, because the links pages often look generic, unprofessional and identical to all the others generated by the same software–so much for originality! Plus, I’ve read that some search engines ignore automatically-generated links pages.
So, how do you find Web sites to swap links with? One technique is to visit your favorite search engine and type “add URL” plus your keyword phrase in the search box. Go ahead–try it! Before you know it, you’ll have thousands of linking prospects. Be picky with whom you choose to link, though. Remember–one high quality link weighs more heavily than dozens of poor quality ones.
In my opinion, a good links page will add value to your Web site. It also provides content. There are some people who will argue that providing links to other sites is directing your hard-earned traffic elsewhere. Although this is true, do you really think people are never going to leave? Of course they will. And if they leave your site to visit another site that you recommend, that is certain to leave a positive impression on them. I truly believe a good links page will bring traffic back to your site.
If your goal is to rank well in the search engines, I recommend that you put establishing linking partnerships high on your marketing to do list.
For more information, visit:
Links4Trade
http://www.links4trade.com/
LinkMe
http://www.linkme.com/
LinksManager.com
http://www.linksmanager.com/
CLASSIFIED ADS
Although you can advertise in some media for free, my experience is that it’s best to target your ads to the audience you hope to attract. If you’re selling horse shoes, for example, promoting your wares to people who do not own horses is not a good use of your time or money.
Online Classifieds–In the early days of the Internet, classified sites were very popular. I don’t know how popular they are today, but they still exist. Although you might not sell a lot on classified sites, it doesn’t hurt to use them–especially if they’re free.
I’ve used Yahoo! Classifieds in the past and was impressed with their services. When you post an ad there, it will be posted for 21 days, at which time Yahoo! will send you an e-mail asking whether you want to renew or delete your ad. Yahoo! also offers an online payment option called Yahoo! PayDirect, which allows you to send or receive money online.
For more information, visit:
Classifieds For Free
http://www.classifiedsforfree.com/
Yahoo! Classifieds
http://classifieds.yahoo.com/
E-Zines Ads–E-zines are another excellent media for advertising your products and/or services. Advertising in E-zines is relatively inexpensive. The hard part is locating publications to advertise in. Some E-zines have huge, targeted readerships, and obviously, those are the ones you want to be in.
For more information, visit:
The Ezine Ad Auction
http://www.ezineadauction.com/
In addition to fee-based E-zine ads, there are others that will publish your ad for free. For more information, download the free e-book:
The Ebook of Free Ezine Ads
http://www.freezinesite.com/ezdir/freeads.html
Newspaper Ads–Buying ad space in newspapers is more expensive than e-zine ads, but on the plus side, some newspapers also post classifieds on their Web site, so you get two for the price of one. If your business is located in a neighborhood that publishes a weekly newspaper, you may find their ad space very affordable–it’s also a highly targeted audience.
BANNER ADVERTISING
The click-through rate on banner ads is low, so you will need to weigh the pros and cons before going this route. On the plus side, Web sites that rely on advertisers to stay alive are begging for people to buy ad space. You can probably get it for a bargain–as compared to a couple of year’s ago.
If, on the other hand, you’re more interested in branding your site versus attracting qualified prospects, you may want to consider a banner exchange. The plus side is it’s free. The negative is that you have no control over the types of banners displayed on your site. In addition, you will probably notice added download time to your Web page.
For more information, visit:
bCentral Banner Network,
http://www.bcentral.com/services/bn/default.asp
WEB RINGS
Depending on your market, a Web ring might be an excellent traffic generator. The one negative, in my opinion, is the “ugly” ring code you will need to include on your Web page. If you can live with this, I think Web rings are a good way to attract traffic from related sites.
For more information, visit:
WebRing
http://dir.webring.yahoo.com/rw
NEWS MEDIA
Press Releases–If you have something to say that is newsworthy, you may want to consider promoting your news with a press release. Dr. Kevin Nunley, http://www.drnunley.com/release.htm, provides a service where he will write your press release and submit it to 5,000 radio, TV, talk shows, news programs, daily and weekly newspapers, syndication services, and e-zines for under $300.
Radio Interviews–If you are a specialist in your field, why not call your local radio stations and give them your name as an expert. The radio is a particularly good forum for social workers, psychologists, politicians, professors, financial analysts, nonprofit organizations, etc.
The following options–as compared to the ones above–are more expensive, but if your company has the money to spend on marketing, they are highly effective methods for branding. Even companies like Coca Cola, General Motors and IBM–all household names–spend millions of dollars a year on advertising.
- Radio ads
- Print ads
- Television ads
PERMISSION MARKETING
If you haven’t already done so, you need to start an opt-in e-mail campaign. This is an excellent way to get the names and e-mail addresses of highly qualified prospects and leads. Furthermore, these people are giving you permission to contact them, so they want to hear from you. E-mail is a highly effective way to communicate–it’s fast and it’s cheap. Use e-mail to send your clients and prospects your newsletter; friendly reminder notices; information about upcoming sales and promotions, etc.
Managing a mail list is easy with automated listserve software. I use Majordomo and love it. Once I started using Majordomo to manage my e-mail lists, I noticed an increase in subscriptions. Majordomo makes it easy for people to subscribe/unsubscribe and makes my job easy, because it automates the management of my e-mail lists.
There are free services that do the same thing as Majordomo, but one word of caution: I used to use Listbot until a few months ago when they went from free to fee-based. I think it’s only a matter of time before the other free services follow Listbot’s lead, so be careful, because it can be a pain to transfer your list once it’s been established.
For more information, visit:
Majordomo
http://www.greatcircle.com/majordomo/
Yahoo! Groups
http://groups.yahoo.com/
Topica
http://www.topica.com/
If you’re new to E-zine publishing, request my article, “Publishing Your First E-Mail Newsletter,” mailto:firstnewsletter@sendfree.com
SHARE INFORMATION
Sharing information with your clients, peers, and prospects is an excellent way to build relationships and credibility.
Articles–One of my articles was recently featured in WebProNews , and I was astounded by the exposure. In two days, I had more than 100 new subscribers to my newsletter, 20 qualified leads and more than 1,800 visitors to my Web site. Those numbers prove the power of words!
There are a number of excellent Web sites and E-zines that will help you promote your articles to publishers looking for fresh content.
For more information, visit:
Article Announce
http://www.egroups.com/group/article_announce
Ideamarketers
http://www.ideamarketers.com/
MakingProfit.com
http://www.makingprofit.com/
White Papers–Promote white papers and other special reports on your Web site to encourage visitors to provide their e-mail address (this ties in to your opt-in e-mail campaign).
All right. Stop being a child, scratch the surface to get perfect piece of literature which might augment your intellectual capabilities. You need to be pertinent with this piece of article to attain more.
News Groups–News groups are great because you learn from the expertise of others. They also provide an opportunity for you to share your knowledge and expertise. I have noticed an increase in traffic when I participate in online forums.
For a huge directory of Usenet groups, visit:
Google Groups (formerly Deja.com)
http://groups.google.com/
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If you are a Webmaster, I highly recommend:
SitePoint Community Forums
http://www.sitepointforums.com/
Mail Lists–Similar to news groups, mail list messages are delivered directly to your in-box. Since some groups are pretty active, I highly recommend subscribing to the digest version (if possible).
Here are two mail lists that I have found invaluable:
Adventive
http://www.adventive.com/
Linkexchange Digest
http://digest.bcentral.com/
Speaking Engagements–Offer to speak for free at conferences, meetings, or seminars. If you distribute handouts, be sure to add your URL.
NETWORKING
As in traditional business, your online business will benefit from networking. Some excellent venues to network include:
- Trade shows
- Chamber of Commerce and other commerce-related organizations
- Membership associations
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We have additional articles on if you desire to read. We will give you with resources at the end of this write-up.
As you can see, promoting a Web site is hard work. The myth “build it and they will come” is not true anymore. If you build it and then promote it, you will see your traffic steadily increase and that’s good for business.
About the Author
Copyright (c) 2001 by Joanne Glasspoole. Joanne Glasspoole is the editor/publisher of CYBER QUEST. Each issue is jam packed with original reports, news briefs, cool Webmaster tools, and more. To subscribe, send email to mailto:Majordomo@lists.kdv.com with “subscribe cyberquest” in the body of your message. Visit Joanne’s web site at http://www.glasspoole.com
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General11 Jan 2007 11:03 am
10 Terrific Ways To Enlarge Your Subscriber Base
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10 Terrific Ways To Enlarge Your Subscriber Base
by: Ken Hill
1. Create a unique selling proposition (USP).
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Developing a USP for your ezine will make your ezine more attractive to your niche audience and help your ezine to stand apart from other competing ezines.
Comprise your USP from a single, compelling benefit that people will get from subscribing to your ezine.
Your benefit should be something that only your ezine offers or that other competing ezines fail to stress in their promotions.
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Once you’ve created your USP, integrate it into all of your promotions for your ezine.
2. Swap ads with other ezine publishers.
You could swap sponsor, feature, classified or solo ads with other ezine publishers.
Choose related but non competing ezines to swap ads with and track your ad swaps so that you’ll know exactly which ezines are best to continue swapping with.
3. Swap “thank you” page ads with other ezine publishers.
Advertise other ezines on the page your new subscribers are taken to after joining your ezine in exchange for those publishers doing the same for you.
This will give you very strong promotion of your ezine for as long as the other ezines continue to be published.
4. Write articles.
Your articles will help you to successfully increase your subscriptions by getting your ezine promoted in relevant ezines and on high traffic sites.
Promote your articles by submitting them to article directories, article announcement lists and also to other ezine publishers.
5. Swap articles with other ezine publishers.
You could run another publisher’s article in your ezine in exchange for her publishing your article in her ezine.
This could be articles already run in other ezines, articles to run exclusively in each others’ ezines, or articles to be first run in each others’ ezines.
You could also post another publisher’s article on your site in exchange for her posting your article on her site to gain more new subscribers.
6. Provide an ebook that you’ve written or that is a compilation of your articles as a bonus for subscribing to your ezine.
Your ebook will not only help you to get more subscribers but can also help you to effectively promote your business, get more traffic to your site, and promote your affiliate programs to your new subscribers.
7. Post testimonials for your ezine on your site. Ask for subscriber feedback within your ezine to garner more of these from your readers.
8. Provide an archive of your past issues on your site.
Your archive will help you to convert more of your visitors into subscribers by showing them what they will get from their subscription to your ezine.
9. Make sample issues available by autoresponder.
Like your archive your sample issues can increase your subscriptions by giving your visitors a look at the type of quality articles, tips, and resources your ezine will provide to them.
10. Use your signature file to promote your ezine.
Use your sig file in your day to day emails to your clients, friends, and visitors who email you.
Also use your signature file to get more new subscribers when posting your advice and tips in moderated discussion lists and forums.
O.K. Now that you have read till this point, we assure that along with this you will have something incredible. You should be regular in order to obtain the class of this piece of information. So, keep scanning.
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General10 Jan 2007 11:00 am
5 Rock-Solid Methods For Increasing Your Online Income From Affiliate Programs
We will offer you all the critical awareness over here. It will influence you in an appreciative way. Your access to the last word would allow you to have a wondrous exploration experience.
5 Rock-Solid Methods For Increasing Your Online Income From
Affiliate Programs”
Copyright 2003 by Mosiekk Conley
What you are about to read… are some my most personal and
tested strategies for increasing my income from affiliate
programs.
It seems that the question I get most from my subscribers to
my newsletter is:
“How can I make more money from affiliate programs?”
The answer to this question is so simple that I almost feel
guilty about what I am going to share with you.
The most common problems I see with most people that are
promoting affiliate programs are:
1. No preselling!
2. 20 different affiliate program links all on one page.
3. No personal endorsements. (this is a big one!)
4. Lacking additional incentives.
5. Targeting the wrong people.
And the list could go on and on…
Tip #1 - Separate yourself from other affiliate marketers.
Meaning what would make me want to buy from you instead of
the other sites that I see promoting that same product.
In sales there is something that is called a USP.
Simply put, what sets you apart from everyone else selling
the same or similar products?
If you are selling air conditioning units, you would want to
tell me exactly how your units will be even better than the
next guys air conditioning units.
You want to make your customer feel as though your A/C units
are the best thing since “sliced bread” without distorting
the truth.
If you don’t, then your potential customer may go somewhere
else to get an even better deal.
An easy way to accomplish this is through the use of added
incentives.
One ingenious, idea that comes to mind when selling A/C
units, is to offer a free jacket with every A/C unit.
Basically signifying that the air will be so cold that your
customers will require a jacket.
Another idea would be to offer a free trip to Las Vegas.
These may seem like over-the-top suggestions but whatever it
takes to separate yourself from others in your market is
necessary to realize your true income potential.
Tip #2 - Putting Your Ad In Front of the RIGHT Audience.
Again using the A/C units as an example, it would be a grave
mistake to advertise to people who live in Alaska.
Why?
Well because most of the people that live in Alaska most
likely wouldn’t have any use for A/C.
It really doesn’t hot enough to warrant using A/C.
Therefore, your efforts would most like be wasted on them.
You would probably serve yourself better by advertising in
New Mexico, Nevada, or some other place that would be better
suited for A/C.
What I see on the internet, is people promoting their
affiliate links on those “Start Page Exchange Programs.”
While these programs seem to bring in tons of traffic, it is
not targeted traffic.
For starters, most of the people using those programs don’t
really even see the offers that show up. Then to top it all
off, if they do see them they are probably in a totally
different market, so they really have no use for your
particular program.
Tip #3 - K.I.S.S. - Keep It Stupid Simple!
I couldn’t think of any other way to put this.
Make it as easy as possible for your customer to get what
he/she wants.
When you have other things that can either detract or take
attention away from your offer, you lessen your chances of
making that sale.
As mentioned earlier, when most people see just a page full
of affiliate links, they are more likely to go somewhere
else.
Personally, I feel like the affiliate is just trying to get
my money and not trying to help me.
So if your affiliate program is for a particular product,
create a page just for that product and nothing else.
If you want to promote mulitple products, create an ebook or
ezine and promote them in there.
Tip #4 - Add your own personal touch.
Quick story…
I used to work for a popular shoe company. This company had
shoes that targeted several different types of customers.
The department that I specialized in was basketball.
(Primariliy because I played in college) After about 1 month
on the sales floor, I vaulted to the top in sales.
When asked by my fellow associates, how I managed to
accomplish this feat, I answered “I tell my customers about
my personal experiences with the shoes.”
You have to realize that most people want to know exactly
how they will benefit from something.
Do you agree this article is resourceful enough to cater to the expectations of all individuals?
It was a delight for those who were hunting for newsletter. To few, unproductive!
You can analyze this stuff if you are searching for the information on newsletter. Explore till the close to feel if it works for you.
What better way to highlight the benefits of a particular
product or service than by telling your own pesonal
experiences with that product.
If you are not a customer of the products you are selling
then you are losing tons of sales.
Do you think this excerpt is versatile enough to meet the requirements of all folks?
It was an advantage for those persons who were looking for newsletter. But some were unfortunate.
As a connoisseur who is all hot for newsletter, only you can rather figure out if this assists. Explore till the conclusion to find if it works for you.
So before you go and join that next affiliate program, try
buying it first and then joining the affiliate program.
You never know, not only could you increase your sales, but
you could also be saving your reputation too.
What if you promoted a product or service that happened to
be a scam. You would tarnish your reputation forever and
making money on the internet would be a pretty tough
endeavor.
Tip #5 - Presell, Presell, Presell!
pre sell
Pronunciation: (”)prE-’sel
Inflected Form(s): pre sold /-’sOld/; -sell ing
1 : to precondition (as a customer) for subsequent purchase
or create advance demand for (as a product) especially
through marketing strategies
2 : to sell in advance preselling film rights>
This is the definition taken from Merriam-Webster’s
Dictionary.
In essence, you are getting your customer ready to
eventually buy something, without mentioning price.
You want to basically pump your propect up so much that when
they reach your affiliate product, they don’t even need to
read the sales letter. They simply look for the “Buy Now”
link and purchase it right away.
This, and the Personal Endorsement technique, used together
can make a powerful force that short of “threatening your
customer at gun point” can make the world of difference
between no sales and massive sales.
————————————————————
These 5 tips are guaranteed to help you increase your
revenue from affiliate programs.
Used correctly they can be the catapult that launches you
into “Super Affiliate” status.
I went from making literally nothing from affiliate programs
to making a minimum of $500 per month just from affilite
programs.
While $500 doesn’t seem like much, over 12 months that
equates out to an EXTRA $6000 per year!
Just following these 5 little ole’ tips can make the world
of difference for you too.
Okay. Further parts of the article could be a fun to the expert. You require to be connected with this report to gain more.
Give it a try and find out for yourself.
————————————————————
Mosiekk Conley is editor and publisher of the Ebook Profits
Ezine where he shares strategies and tips to you become
successful on the internet. If you would like to receive
more articles like this one please send an email to
mailto:subscribe@ebook-profits.com?subject=TRAFVT
————————————————————
About the Author
Mosiekk Conley is editor and publisher of the Ebook Profits
Ezine where he shares strategies and tips to you become
successful on the internet. If you would like to receive
more articles like this one please send an email to
mailto:subscribe@ebook-profits.com?subject=TRAFVT
The closing word of this stuff, would let you comprehend the importance of it. Let me claim that folks who do study till the end are the ones who really benefit from the report.
General05 Jan 2007 11:02 am
What is RSS - For Marketers
We are extending explicit particulars in regards to newsletters. It will touch you in a confident way. It just requires your patience to discover the importance of the article.
Copyright 2005 Rok Hrastnik
RSS is a technology that has the potential of overcoming many of the internet marketing challenges we are facing today and becoming a preferred tool to get 100% of your content delivered to your subscribers, as well as a tool to help you achieve top position search engine rankings.
The simple RSS explanation from the marketing point of view is that RSS is a simple to use publishing tool for marketers and publisher. It allows you to get your content delivered to end-users, without the fear of spam filters stoping your messages, and to other content consumers (other websites, search engines and so on).
RSS gets your content delivered, period. And it helps you increase your search engine rankings and drives new traffic to your sites.
Fine. So, how was your experience of reading till here? I hope it enhanced your learning curve.
We have other write-ups on if you need to skim. Be certain not to forget the stuff on at the close of this literature.
But some marketers are still afraid that not enough internet users are using RSS feeds. Think again
While achieving not more than marginal penetration, its usage is growing with astounding speed.
Actually, according to a report from the Pew Internet & American Life Project, 5% (6 million) Americans online consume news and information through RSS aggregators. So the market is already out there!
>> BUT WHAT ARE RSS FEEDS?
RSS content is delivered through RSS feeds — simple files structured in a specific way.
These files include some basic information about the RSS feed (such as RSS feed title, logo, description, URL etc.) and the actual content you want to deliver to your readers.
These content items are individual stories or articles (usually just descriptions of articles actually published on the internet publisher s web site), presented in a linear list.
But RSS is not only about text. You can easily use it to deliver audio content, video content and even PowerPoint presentations and PDF files.
Very well. You’ve been patient enough to read till this point, it means you are truly speculative in newsletters and . You may be regular in order to find the worth of this report. So, go on scanning.
>> WHAT DO YOU NEED TO SUBSCRIBE TO RSS FEEDS?
The point of RSS feeds is to get people to subscribe to them, so that they can constantly receive fresh information from you.
It s just like subscribing to e-mail newsletters, only that there s no e-mail involved and consequently no spam or spam filters.
But to subscribe to your RSS feeds, your visitors need a special tool, called an RSS aggregator.
RSS aggregators are special tools that can take an RSS feed and display it to the end-user. They come in many different forms and flavors, but the most popular are desktop applications and web readers.
This report is exceedingly superb still some readers are quivery about its benefits.
Those who were seeking for newsletters felt satisfied. It was not giving output for few.
You can review this article if you are all hot for the facts on newsletters. Read till the close to feel if it works for you.
In the case of desktop RSS aggregators (example: http://www.awasu.com), end-users need to download them to their computers and install them there. Web-based RSS aggregators (example: http://www.bloglines.com) on the other hand are websites where users can create their own accounts and then use those websites to view RSS content directly from their Web browsers.
After installing an RSS aggregator or registering at a web-based RSS aggregator web service, the user needs to proactively add the link to your RSS feed in to the aggregator to view your content.
Every time you update your RSS feed by adding new content items to the RSS file, the user is notified of that through his RSS aggregator, making the content immediately available to him, without it having to face any SPAM filters and other barricades on the way.
And, for the best part, most RSS aggregators are free to use, so there s really no excuse to not get started today. And by the way so are quite a few RSS publishing solutions!
Yes, RSS is the free way of getting your content delivered every time.
About the Author
Rok Hrastnik is the author of Unleash the Marketing & Publishing Power of RSS , acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. Discover the true marketing power of RSS: http://rss.marketingstudies.net/index.html?src=sa5
This article was to forward you with the essential technicalities on newsletters. Hope it helped you. This piece of literature is chosen to satisfy your drive to inspect more.