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Copyright 2005 Gobala Krishnan

Amid all the noise and hype on the Internet today, not many people realize that all the ideas and techniques you can find are petty much useless if you don’t first understand your business model. In other words, even the most amazing Internet marketing technique will not work if you don’t understand how to apply it to YOUR business.

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The 3 most popular business models are:

1) Affiliate Marketing

This is perhaps the most popular one out there, since there are absolutely no barriers to entry. Almost anyone can sign-up for an affiliate program for free and start promoting the product or service on the Internet with hopes that someone will buy, giving them instant commissions. Affiliate marketers don’t carry any risk, since they do not pay for the creation of the product, they do not handle customer service and they do not need any up-front investments.

When you consider that those are the top three things people want to avoid, it’s no surprise that almost everyone and their neighbor promotes an affiliate program or another. In fact, if there is a single reason why the Internet today is so proliferated with ads and banners, it’s because of affiliate programs.

Even though there are so many affiliate marketers out there, only 5% ever make any money and only 1% makes big money. The “Super Affiliates” do it very differently from all the other millions; therefore they earn the big checks.

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2) E-book and Information Publishing

Sitting at the other end of the spectrum, e-book authors need to be more disciplined in their approach to Internet marketing. Of course, they also need to invest more than affiliates do. While affiliates can get away trying to “get something for nothing” the same is not true for the e-book type of business.

If you’re thinking about publishing and selling your own e-book online, and you think it’s going to be easy, think again. You’ll need to learn a lot more than affiliates are required to. You’ll need to spend some amount of money getting your business up and running. However, when you do it right, the payoff in this online business model is much more rewarding.

The reason why e-book marketers and “Infopreneurs” make more money is simple; they have very, very low production and maintenance costs. Anything digital doesn’t cost a single cent to be produced in millions if necessary. Whatever initial start-up costs spent can be covered by selling just a few copies of high-margin e-books, and you can even recruit an army of affiliates who are more than willing to do all the selling for you.

Of course, it’s not as easy as it sounds, but the point is, when done properly, the “E-book Publishing” model is a truly profitable business.

You can learn more about e-book publishing at http://egoods.sitesell.com/globalmillionaire.html

3) Internet Based Network Marketing

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I’ve heard many people say that the Internet and network marketing are a match made in heaven. In my opinion, though, almost 90% of people get it wrong when it comes to Internet based network marketing. People in this business usually think they’re talking about network marketing, but in reality they are talking about affiliate marketing.

They try to make the Internet do all the work. They hide behind their computers and pretend everything’s going great. They focus on selling more and more every month. They have systems that are so complicated only they can understand it. Well, that doesn’t sound like network marketing to me!

Internet based network marketing is simple if you understand it, and are willing to put in the effort. The role of the Internet here is only to get you the names and contact details of people you can talk to, after which YOU, not a computer, has to build a relationship with these people and help them to start their own business.

For this simple purpose, it is not necessary for you to have a high-tech system and pretend that your auto responder is building relationships for you. It’s not going to work. The key is to have simple systems that are duplicable, something you can teach to all those people you have built a relationship with. For this purpose I use NetMarkPro at http://www.netmarkpro.net/globalmillionaire and teach my own affiliates to use it too.

E-book authors, no matter what they say, have no obligation to teach you their “Secret Strategies to Become a Millionaire of any variations to that. The reason is simple; why tell you the absolute truth when you’ll end up as their competitor? No one wants more competitors, right?

Internet based network marketing is very much the opposite of that. You HAVE to tell people EVERYTHING you know or your business will never take off. For this reason alone, I always recommend that if you’re new to the online world, you need to first join an Internet based network marketing business at least to learn. Rest assured, no one will be selling you half-baked truths when their success ultimately depends on yours.

These are the Top 3 most popular online business models today. There are more, of course, and you can read about it at http://case-studies.sitesell.com/globalmillionaire.html

No matter which model you choose, make sure you understand the basics, and stop listening to and buying things that are not applicable to your business. Information overload can stop you before you even get started.

About the Author

Gobala Krishnan is an author and Internet based network marketer. Get his free report at http://www.MyInternetDream.com today and find out how you can achieve financial freedom on the Internet.

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If you have long dreamed of getting your piece of the Internet business pie but have held off due to fear, lack of skills, shortage of money, or any other reason under the sun, now is the time to get going. There are four reasons why the time is right to get going on line: general acceptance of the Internet, maturity of on line resources, the abundance of resources on which to build a business and the fact that anyone can afford to start an Internet business now. Let s take a look at why this is so.

First, overall use of the Internet continues to grow, not only in this country, but worldwide. Technology we may find confusing is taken for granted by our children, and even grandma and grandpa now get on line. Consumers across all demographics are shopping, and often buying, on the Internet. Statistics show growth rates in the number of Internet users at over 20 percent per year for the past ten years. Recent U.S. Department of Commerce statistics report on line consumer sales of $117 billion in2004, just 3.3 per cent of total U.S. retail sales of $3.6 trillion dollars. But, while total consumer sales grew by 6.8 percent in 2004, on line sales grew by 26 per cent. By all indications, this growth rate will continue to increase as the www generation becomes more comfortable with Internet buying due to improved customer service habits of on line vendors.

The second reason the time is ripe to get going with an Internet business is the maturity of the Internet. That is, businesses that survived the dot com bubble or have come on line after that time tend to be more stable than their predecessors. More traditional business models, focusing on customer service, advertising, and reliability have been incorporated into web business practices. Serious business people value a good Internet reputation. This benefits everyone working on line.

The third reason to get your Internet based business started now is the ease at which the average Joe can now create a web presence. From purchasing adomain name to creating an actual website, getting a business on line has never been easier. There are web hosting businesses that will take you step by step through the entire process for a very reasonable price. If you prefer to do it yourself , there are software programs available, such as Microsoft Front Page or Web Studio to guide you through setting up your website.

And lastly, this is the time to start on Internet business because right now this is one of the least expensive ways to have a business of your own. With the cost of setting up a traditional storefront business in the thousands of dollars, and considering that about half of new small businesses fail in the first five years, the thought of risking it all for a traditional business is only for the most hardy (or fool hardy, depending on how you look at it!). Franchises are somewhat safer, but not only can they also have huge startup costs, a significant portion of the business profits will be paid to the home office for the privilege of using their name, reputation and training.

Of course, once you decide to get your slice of the Internet pie, you still have to have a product to sell. And there are plenty of people who would like to offer their advice, often for a price. You see, that is what they do, make money from people who want to develop an Internet presence but haven t a clue what to do. That is their product. A little research will show that just about any and everything is sold on line these days. Find you niche and a little creative thought will lead you towards the path to success.

If after all your research you still want in this Internet thing, but don t feel comfortable going it alone, consider joining a reputable recurrent income organization. Such a company rewards you for providing word of mouth advertising for its goods and services. The best companies are those in which potential customers are referred to a website so they can become members, purchase goods or services and even start a business of their own if they so desire. You stay in touch and provide human contact, the relationship building. Find a company that supplies not only the products to sell and ships that product directly to consumers, but which provides a web site, training and support to guide you in building a successful business.

There are other reasons to own an Internet business, such as the tax advantages offered to small businesses that employees never get. But those are just the icing on the cake. Despite all the advantages, you have to be willing to work hard and make sacrifices to be successful. The old saying, You don t get something for nothing , still applies. It s not for everyone. If hard work doesn t appeal to you, plop yourself down on the couch, turn on your favorite show, open a bag of chips and just forget about it. But for those who seriously desire to develop a presence on the Internet, the time has never been better.

Summary
There are four reasons why the time is right to get going on line: general acceptance of the Internet, maturity of on line resources, an abundance of resources on which to build a business and the fact that anyone can afford to start an Internet business now.

About the Author

Karen Walker is a wellness consultant and author. She works from her home in western Montana. She and her husband, Lynn McCormick, maintain websites to help those whose lives have been upset by catastrophic health events.
www.newamericanfamily.com/perfect_business.htm

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Copyright 2005 Mal Keenan

For people who have decided to strike out on their own entrepreneurial careers, the currency of choice for lasting and meaningful compensation and the primary reason they left the “rat race” is spiritual fulfillment.

Like fulfillment, the word ’spirituality’ has a different meaning for different people, too.

I believe that spirituality is something we carry within ourselves. It is expressed, or “outwardly manifested,” by our sense of self and our sense of respect for others.

To me it is not about “hairy fairy” nonsense or an outward display of how “spiritual” one is.

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Objectively, spirituality embraces the theories, practices and social structures that answer the existential questions that arise out of the nature of being human “Who am I?” “What are I?” and “What is my purpose?”

Spirituality is not about converting you to a specific way of thinking. It is
about your personal insights and experience, associated with your personal quest to discover your essence or “true identify.”

The most effective way to keep yourself productive, motivated, and hell-bent on your success, is to make sure that you’re feeding your spirit along with your bank account.

Fundamental Human Values:

According to India s spiritual leader, Sathya Sai Baba, concern for well-being, responsibility, love, truth, and inner peace provide the foundation to every major spiritual tradition, from organized mainstream religion to splinter sects.

William C. Miller, Co-Founder, of the Global Dharma Center, agrees, but also finds that “spirituality” is just as ubiquitous in the workplace. Miller says the fundamental human values that are found in all ancient spiritual traditions are perfectly mirrored in the fundamental business values of our contemporary world.

A healthy dose of spirituality and meaning at the workplace is good for business because it improves morale and productivity.

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Concern for well-being - motivates great service
Responsibility - fosters quality and integrity
Caring - stimulates collaboration
Truthfulness - fosters honest relationships
Inner peace - fosters wise decisions

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Just as faith provides a balm to living with problems in the new millennium, it also supports our efforts to cope with stresses of being 21st Century entrepreneurs. That makes Miller’s pairing of spiritual goals with business goals so powerful.

Although no one would deny the benefits of a technology-driven information age, its profoundly de-humanizing effect can’t be ignored. Add to that a sense of instability as a result of global upheaval and economic unrest, and it’s no wonder that declining professional satisfaction and increasing incidents of depression and burnout are rampant among even the most committed business owners.

To combat these feelings of stress and alienation, it’s important to create meaning and purpose in your work in other words, an environment that provides spiritual fulfillment along with your “paycheck.” It would be true if you worked for a huge corporation, a medium-sized company, or a small home office, as many of us do. And it’s especially true if you’re a small business owner with a “mom ‘n’ pop shop.”

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About the Author

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 by: Kevin Nunley

Media is constantly giving away free publicity. Every time you see a business mentioned in your local newspaper, or on TV news, or in an ezine, you can bet their sales jump.

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* Tips to help the audience make more money, save money, or save time. Time is money, especially these days when most of us have far too little time for ourselves. Any story that benefits the audiences’ pocketbook or their schedule will be of immediate interest to editors.

* A story that shows how to improve the reader’s health or relationships. These are top topics for all media. It is hard to find a newspaper, TV newscast, or magazine that isn’t filled with stories on how to feel better and how to get along with those close to us.

Think of ways your next press release, article, interview, or tip to the newsroom can contain one or more of these three elements. You will find editors and producers respond.

One of the things media love best are experts. Watch when a big story hits the news and where to they go, straight to local or industry experts who can give some perspective on the story.

People love experts. We want advice from experts, tell our friends about experts, and often prefer to buy from experts. Clearly, things are good if you can get a large following of people to value your advice and recommendations.

How can you become a recognized expert in your field? It may be easier than you think.

Experts usually have three things: (1) experience in their field, (2) some new or unusual info, and (3) some way to reach a lot of people with their tips and ideas.

You probably already posses several of these three. You can get new or unusual info by visiting your local college library, spending a few evenings searching online, or by carefully reading industry journals and newsletters that most others don’t have time to read.

Write up a list of ten tips, a series of short articles, or jot down a few items you could discuss in an interview. Then spread your information to as many people as you can.

Start your own e-mail newsletter. Combine your tips with your bio and a press release. Send it to your local newspaper or a magazine in your industry. Send one of your articles to your industry’s leading trade journal or newsletter.

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About The Author Kevin Nunley helps promote businesses and individuals with ezine articles, ads, and press releases. See his affordable deals at http://DrNunley.com - Reach him at kevin@drnunley.com kevin@drnunley.com

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Promoting affiliate programs is in fact an attractive and viable way to initiate multiple residual income streams. It s not a get rich quick scheme. In fact, to be successful it takes a great deal of work and persistence. It also requires flexibility and an inquisitive nature that embraces trying new ways of marketing until you find something that works for your target audience.

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What is an affiliate program? Thousands of established businesses set up affiliate programs in order to have people like you promote their products or services. When you sign up for an affiliate program you are given a link with your own unique id embedded into it.

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One of the most effective ways to promote affiliate programs is to find a subject that you are passionate about. Something that (humility aside), you may even consider yourself an expert of. Take that subject and develop a website that is devoted to it.

Building a website does not have to be intimidating. There are a tremendous amount of resources available to you to help you build one. You could also have the template of a website designed for you, or you could purchase a website at a price that may surprise you.

Once you have your website built, you will submit it to the major search engines and every day set some time aside to promote your website. At the same time, find affiliate programs that complement your content and ad their banner ads or text links to your website.

Working with a subject you love insures that you won t become bored with the website. The more content that you add to your site and the more you promote it, the more traffic you will get. It could take a good year to get the site to the point where you are actually surprised at how well it is doing. At that point, it seems to almost effortlessly improve itself.

The key is to draw your visitors to the website because you have terrific content. It is even more effective to offer a newsletter that your visitors can opt-in to. This way you can send them monthly newsletters with articles that will interest them, convincing them to frequent your site over and over again. You can also include the affiliate program links in your newsletters as well.

In the end, you have indulged in promoting a topic that you are knowledgeable and passionate about; while at the same time have initiated a residual income from.

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About the Author

Lori Redfield is a freelance Internet entrepreneur. She and her husband work solely from home and support their family of five comfortably with plenty of time for play!

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To Rescue Your Graphic Design Project When All Else Fails

 by: Dali Bahat

Whether you’re giving a critical sales presentation to a client, producing visuals for a meeting, event, trade show or seminar, or unveiling the new company logo before an audience of shareholders, top-notch graphics will help ensure that you, your products, and your message receive the attention they deserve.

Yet when you decide to do the graphics in-house to reduce turnaround time or cut expenses, those logos, photos, charts, graphs, pictures, timelines, illustrations, etc. can be a source of frustration, embarrassment, stress and perhaps lost business. Following ten simple tips to surefire do-it-yourself graphic design, however, will help maximize your visual punch, minimize your mistakes, and give you the professional-look your graphics deserve. Not to mention, cut down on the headaches.

1. -Take a deep breath

   Especially if you have a key presentation looming that needs charts, graphs, and visuals and all you have are loose papers and a migraine, first take a deep breath. Put on a fresh pot of coffee. Clear your workspace. Handle those last minute telephone calls. In short, you are going to need to focus your attention on your design project, so prepare yourself. You’re about to solve your graphic design problem in classic, do-it-yourself fashion.

2. - Outline your project

   Make a simple list of the presentation graphics you think you’ll need. Don’t get into details at this point. For example, you might list: opening– photo of young couple with product and company logo; midpoint– new market piechart and bar graph of financial growth; close– photo of new satisfied customer using product. You just want to create a rough outline that can help steer you through the project.

3. - Define what you’re trying to say

   To keep your audience visually interested you must keep things simple and avoid clutter that will confuse your focus.

   Communicate one concept at a time with your graphics. Your message can contain various parts, but your communication as a whole must concentrate on the key concept you want to get across. To shoot for more is to court disaster. At all costs, avoid making everything important, as that’s the surest way to create visual anarchy. When you attempt to give great importance to more than one message (or visual item), you introduce confusion and succeed only in dispersing the viewer s attention instead of directing it where you want it.

4. - Keep it simple

   Visually, simple is better than complex, especially when images will only be seen a short time. Avoid the complex since it obscures your message rather than clarifies it.

   Use pictures, illustrations, graphs, etc. to punch up an important point, and to make complex ideas simple. However, avoid literally mimicking what’s said in the text. The graphics must enhance and play on variations of the text to make it more interesting - but never stray from the spirit of the message. At their best, graphics add humor, emotion, reality, believability, and playfulness to help bring about understanding and agreement in viewers.

   Keep text simple and readable, without overdoing emphasis. Use changes of size, style, color, and position, including bullets, symbols and other devices to highlight and organize your text in moderation. To avoid distracting the reader, limit the number of fonts to two or three in no more than three or four readable sizes. Keep the background simple, and use contrast to ensure legibility. Contrast is the noticeable difference between things, and can be as simple as bolding or underlining text in some cases. But don’t fill every bit of “empty” space, as well-chosen space can serve to “frame” graphic elements you may want to emphasize.

5. - Lay out your type, graphics, and photos

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   Look at how the elements blend together. Lay out the type, graphics, photos, etc. in rough format similar to how they will be presented. If you know how, use computer formatting on programs such as MS Word or Excel to experiment with layout. Or you may want to lay out the physical materials on a desk or conference table. Similarly, you may want to tape or pin them to a wall or cubicle to see how vertical display affects their visual impact.

   Now, here’s where a little strategic thinking can set your graphic design work apart from the norm:

   Visually group graphics to show similarity and build interest. Try to visually group objects using similarities of theme, color, direction, position, alignment, etc. Show what goes with what, so your viewers will draw the proper conclusions. For example, a picture of worn-out old shoes could depict a potential client’s current database management system (DBS), and brand new track cleats could depict your DBS product. Of course, things that belong together must have characteristics in common, and must be similar enough to be perceived as a group or set.

   Also, make visual order part of your message. For example, decide WHEN the viewer should notice your logo: Before reading the copy? After reading the headline? Should the viewer note your company name before or after the product you’re selling? These strategic distinctions can boost or detract both from your credibility and ability to persuade.

6. - Add emphasis with a little color and contrast

   The graphics of your piece must be easily seen and attract more attention than anything around it. If not, your audience’s attention will go elsewhere: to a competitor’s ad, booth, flyer, banner, etc. To improve the odds of getting your audience’s attention, use color and contrast in moderation to create interest. Remember to use emphasis sparingly, like spice in cooking, because a little goes a long ways but too much simply overpowers.

   That said, attention does gravitate toward the area of greatest contrast. (That’s why print is usually black-on-white, which makes the letters stand out for easier viewing, instead of say, black-on-brown). For example, in a visual ad or billboard, a single sentence on an otherwise empty page demands attention. You can’t help but read it. Other examples of good, eye-catching contrast: a white spotlight in a dark theater; a 3-D object jutting out of a flat wall; a moving object among motionless ones (or a stationary object among moving ones); and a bright, colorful poster over a dull, monochrome background. Similarly, at a trade show you’d want your signage to run horizontally if you’re competitors’ signs run vertically. In each case, your audience is visually attracted toward what stands out or offers contrast.

   Here are a few types of useful contrast to consider using in your graphics: large/small, light/dark, flat/3-D, high/low, short/long, strong/weak, smooth/course, one/many, full/empty, warm/cool (colors), before/after, complex/simple, straight/winding, round/angular, continuous/interrupted, horizontal/vertical/diagonal, etc.

   For a series of visuals, use contrasting sequences to build interest as well. Contrasting sequences such as before/after, young/old, or gradations of color can guide and build the viewer’s interest by suggesting degrees of importance, recognizable patterns, or consequences. When establishing what the viewer should notice first, second, third, etc., control the order in which he perceives the various items, using a scale of contrasts from most different to most similar. The greater the contrast, the more importance a visual item is given.

7. - Get a fresh perspective

   After focusing on your graphics project, it helps to get a fresh perspective. Ideally, you should ask someone with art or design experience a few questions. How do these graphics strike you? Do they support the message? What would you change? The less they know about your presentation, company, or product the more helpful their opinion, as it will more closely approximate your audience’s reaction. But really, anyone’s opinion helps to pinpoint strengths and weaknesses in your designs, so don’t be afraid to ask. And don’t be afraid to accept criticism. If no one is available, take a break from your project if at all possible, so you can approach your graphic project with fresher, less biased eyes.

8. - Put on the finishing touches

   Then adjust your graphics project according to the objective feedback you received. Here’s where you may brighten or lighten colors, change font sizes, or rearrange graphics for better overall layout.

   Also, round out your pictures and graphics with carefully chosen words. From caption to headline and story, words are a critical part of the message you’re visually communi-cating, so they must be chosen and arranged carefully for the whole to work. Include only what’s important, so as not to dilute your carefully crafted message.

   Along these lines, speak your viewers’ language in a way that addresses their problems and answers their needs. For example, if your picture shows a healthy Mr. Jones tussling with grandkids after successful bypass surgery, mention how your new medical product reduced recovery time to three weeks from the normal three months.

9. - Take one last look

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   No matter how careful you are there’s always last minute mistakes to catch: misspelled words, misaligned margins, or graphics that still need to be rearranged to lessen distracting “white” or trapped space. Use spell and grammar checkers, then print out sample copies to test overall visual effect until you’re satisfied with the results.

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10. 0 - Print out and mount your final presentation

    Since all your previous work counts for naught if the final graphic product isn’t displayed and mounted properly, it’s critical to prevent the wrinkling, bubbling, warping, and peeling that can sink an otherwise impeccable graphic presentation. To this end, I have long used and recommended Pres-On products. Well known amongst professional graphic artists and photographers, Pres-On has a broad line of do-it-yourself, self-stick mounting board products for just about every application. I’ve mounted everything from extremely large oversize prints like architectural renderings and giant logos, to small decorative items, and consistently Pres-On mounting products makes it very easy to do and gives me professional results.

    Their newest mounting product Score & Snap, is made of a thin, surprisingly strong, plastic material that’s coated with self-stick mounting adhesive. It was designed to mount logos, photos, charts, signs and other graphics quickly and easily, with the capability to correct mistakes, but with subsequent permanent positioning. Once a graphic is mounted, the protective plastic can be easily scored with an X-Acto knife, then snapped off into the desired shape. Because of the consistency of the plastic material, its versatility in positioning graphics, and its clean edges, it makes it easy to produce a spectacular looking finished product that won’t come undone at the worst possible moment.

    With a firm grip on your graphics project, you can now look forward to the presentation deadline without knots in your stomach. Who knows, with the knockout graphics you cranked out, on a shoestring budget to boot, you could be in line for a promotion. As a parting tip, ask for a raise, as you’ve just added polished graphic presentation to your list of job skills. Just keep your Graphic Design Rescue Tips handy because the next project might not be so easy.

Call Dali Bahat at (818) 765-6635 or email at ot_artist@earthlink.net for more information about Master Design. For more information on Pres-On “Score & Snap”, and other Pres-On Self-Stick adhesive mounting products contact Pres-On Corp. at 21 Factory Road, Addison, Illinois 60101; Phone (800) 323-1745; Fax (888) 543-9406; www.Pres-On.com.

About The Author Dali Bahat is an Internationally recognized graphic designer, and President of Master Design. ot_artist@earthlink.net

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Weird Ebay Sales: What Are People Trying To Sell Each Other?

 by: Jesse S. Somer

This article has an accompanying image that can be viewed at http://www.m6.net/articles/images/comic.gif

Recently I wrote an article entitled, ” Future Internet: Collaboration without loss of individuality: Example 1: Ebay”. Since then it has come to my attention that like all other areas of life the comedians and jokers have invaded and put their mark on this incredible new phenomenon. I am by no means against humour as I am a firm believer in the idea that laughter is the greatest medicine of all. If humanity just learned to laugh at ourselves a little bit more instead of taking everything in life so seriously, I think we could achieve both individual and social harmony much more quickly. There are several websites on the Internet already dedicated to weird things that have been offered and even bought on www.ebay.com. A few that I’ve seen are found at: http://www.whowouldbuythat.com/, http://www.weird-websites.com/WeirdEbay.htm and www.whattheheck.com/ebay/.

Certain eccentric as well as just plainly silly people have tried to sell anything from their own virginity (had to be a hoax) to the now infamous ‘ghost in a jar’. The ‘ghost in a jar’ sale was so popular that a whole slew of copycats have followed suit ranging from ‘ghost droppings’ to a ‘ghost in a bra’. The ‘What the heck’ site seems to have the most comprehensive list with items being categorised into: Fan favourites, People, Body parts and fluids, Animal Kingdom, Metaphysical Stuff, Face it you’re addicted to Ebay, Technology and accessories, Health and Beauty, Dirt, Water etc, Just plain evil, Gross, Weird inventions, and Stuff we’ve yet to categorise. One of my favourites is for the sale of Snow. Here’s what the seller had to say about the product:

“So far, we’ve got over a foot, and it’s still coming down. We really don’t need more than a few inches here, so we’re making the rest available to the highest bidder. Due to the perishable nature of snow, and because not even 4WD vehicles are having much luck on our local roads, the winning bidder must make arrangements for pickup. This snow doesn’t pack very well, so you’ll have to make your own packing arrangements as well. Note that I’m only offering the excess snow from our own property. If you need it, I may be able to arrange for you to get more. I’ll accept cash or money order for payment. If you clear a path from Interstate 40 to my house, I’ll discount your winning bid, charging only an amount equivalent to the Ebay fee for the closing bid. Take our snow, please…”

Okey-doke. Be dead sure that your search would go beyond this point. Your nose for news would get a surprise in the sections that follow.

I also laughed when I saw that drug-free urine, raccoon’s penis bones, the Internet (someone bid 1 billion dollars-it’s real worth would be priceless), nine used toothbrushes, dirt from the US civil War, a UFO Finder, a Russian sub (a real one!) and Absolutely Nothing were on sale. Here’s what the seller said about the latter:

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“ABSOLUTELY NOTHING for sale, zero, zilch, nada. NO RESERVE on this vastly under appreciated commodity. Why suffer the disappointment of shelling out big bucks on junk you don’t want, can’t afford, and don’t need, when, for a small fee, you can completely bypass the disappointment! You expect nothing, and that’s precisely what you will get. I’m hoping I can build up a regular clientele for absolutely nothing, because finding nothing is much easier to acquire than most of the other items I sell. And shipping costs are minimal, because, well, nothing weighs nothing. And it’s very cheap for me to buy, as it costs me nothing. So forget about those Beamers, those houses in the suburbs, those electronic gadgets, those fashionable clothes that are outdated before you leave the store; THEY won’t bring you happiness, NOTHING will! The ancient Chinese Sage advised us that less is more. Therefore, NOTHING is most. Here is your chance to FINALLY get exactly what you’ve always deserved! Bid with confidence, becauseI guarantee NOTHING! Aren’t you weary of everyone whining that they can’t find NOTHING to buy? Well, here it is, ladies and gentlemen, step right up and mail me your dollars, I have an unlimited supply of what you really need most in your life, but were never quite sure how to acquire it. You could pay hundreds, thousands, even tens of thousands of dollars for the same thing from any one of a hundred political organizations, religious groups, or federally mandated taxing organizations, and not get one single thing that I’m not providing for a nominal fee of a $1.00 bid. And don’t despair if you get sniped out at the last minute this week, I’ll have a fresh supply available next week as well. Item is guaranteed to be exactly as described. California residents please add 8.25% sales tax.”

So, with every great step forward for humanity we have our tricksters helping us along with their great powers of humour. With Ebay a new way of collaborative consumerism has entered the so-called ‘first world’ psyche. The question is: Where do we draw the line between supply and demand for what we need to have a sustainable existence, and buying for the sake of addiction to shopping? I recently heard of a new term coined Affluenza. It is the disease of always wanting more money and material objects even if it means having a lesser quality of life. Hey, someone has even sold the ‘Meaning of life’ on Ebay for a mere $3.26!

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Your Business Can Win Online

 by: Peter Simmons

There are lots of websites out there that do little to encourage their customers to stick around or buy their products from them. In this article i’m going to show you a typical example of where a small company has gone wrong with its website.

Company X is a small family run roofing company. They repair, install and insulate roofs. They spend a lot of time and money advertising in the press and exhibiting at consumer shows and events to attract new customers. They are visibly committed to their customers and their needs. They do it well and reap the rewards. They are succeeding offline.

A potential customer sees them at a show they are exhibiting at. She has a brief but informative conversation about her roof with a company representative and takes away some literature to read. She leaves with a highly positive impression of the company and its employees. When she reads the literature she notices that the company has a web site and visits it. Their site looks professional. She looks deeper into the site by clicking a few links.

It only takes a few clicks for her to realise that the website is very thin on content. There’s little text and the text that is present is incredibly dull and uninformative. The site looks exactly like the brochure she took away. In fact, thats exactly what the web site is - the brochure online.

The site has a few basic features: you can contact the company, request a quote visit or get their phone number. There’s little else of any interest for potential customers. So would she stay and buy from the company? Probably not. At this point she either has to contact the company by phone to get more information or go somewhere else. She’s been abandoned by a company that has clearly made little provision for her visit. At best its a dull visit. She doesnt think very highly of the company now.

What went wrong? Why did the company, which made such a positive impression offline, make such a poor impression online?

Has the company put much effort into the site? No.

• Is the web site poorly thought out? Yes.

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• Is there anything on the site to keep the customer there/interested? No.
• Did the web site meet the customers needs? No.
• Did the customer have an overall positive impression of the company? No.

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• Did they lose the customers business? Very likely, yes.

What can the company do to turn their website around and present a positive impression?

• Spend some time researching their customers needs and re-focus their site around them.
• Visibly apply their offline customer dedication online.

Its critical that their customers perceive some value from visiting their site. Otherwise why would they stay around long enough to even read about their products let alone buy them?

What if they arrived at the web site again? This time the text on the site sounds more interesting and descriptive. The site doesnt look identical to the brochure anymore. There’s some real case study examples of how previous customers have benefitted and saved money by using the companies products. How they transformed a cold roof space into a bright and warm usable room, or how they saved a fortune on their heating bill after some roof work was done by the company, etc.

There’s also a new quote tool that lets you put in your dimensions and get an immediate quote for the work. There’s also a button to get an expert to call you, a tool for seeing what any project work would look like when finished, a reminder tool which tells you when you are due for a roof inspection, ideas for improving your roof space, etc. The list doesnt necessarily stop here. They can add as many features, tools and resources as the customer wants. Starting with the customers most important ones first. On the new site the company also state their dedication to the customer - they make guarantees to respond quickly to any question or comment and help the customer in any way they can at all times.

The customers experience is very different now. She will be happy with her visit and service and have a positive experience of the company. She’ll feel the company is very attentive to her needs. Ultimately she’ll buy more from the company.

The companies end result is different now too. They’ll have more happy and loyal customers and ultimately therefore more recommendations and sales.

Are you making the same mistakes on your website? What can you do to improve your customers website experience?

Useful tips:

• Respond to your users needs.

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• Adopt a creative approach.
• Create some interest around your products.
• Make your customer dedication visible.

Good luck!

About The Author Need to get your business online? contact me now to find out how you can do it for less mailto:peter@dynamiq.co.uk You can see more of my articles to help you get results online at www.dynamiq.co.uk/ezine. peter@dynamiq.co.uk

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