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Copyright 2005 Michael Port & Associates LLC

If you haven t already heard the buzz, Michael Port is the guy to call when you re tired of thinking small! Michael Port & Associates LLC is the premier marketing and sales strategy-consulting firm for professional service providers. He is the author of the best-selling Book Yourself Solid program and is thrilled to share 7 Keys to getting more clients than you can handle even if you hate marketing and selling. Over the next seven articles, he ll share the secrets he used to turn his own self-employed business without a pulse into a healthy $112,200 income in less than 10 months.

If you re out there on your own and absolutely love your work but hate the thought of selling yourself or having to get new clients, you re not alone. If you feel uncomfortable asking a client to buy from you, he has the answers. If you dread having to bring up the subject of money, fear no more. If you ve ever been hesitant to boldly declare, the best thing for you would be me ? Look no more! Thousands of entrepreneurs share your same frustrations and simply, easily and profitably attained success using Michael s 7 Keys.
Remember how excited you were when you first launched your business? You knew you had a gift to offer the world and the universe was telling you that your message needed to be heard. Nothing has changed. If you have a message to deliver it means there are people who are meant to hear it! If you don t offer yourself with complete confidence and conviction, you minimize yourself, your services and your business. You are robbing people of creating a better life. You are limiting your potential and the experience of the services you provide and of being around you not a small thing.
Book Yourself Solid, Key Number 1: Know Why People Buy What You’re Selling
Since it s super normal to feel like marketing or talking yourself up cheapens the integrity of your work, I have a simple solution stop talking about what you do. The secret is to know what your clients want. So every second of every day focus on clear, specific, and detailed solutions, benefits and advantages that appeal to your potential clients. Because people aren t buying what you do the science, technique or technical name that you use doesn t matter in the slightest! Who cares what you call yourself?!
The fancy diplomas on the wall aren t getting you more clients. Clients will come to you, however, when you speak with them about their problems and needs. Start by identifying their urgent needs and compelling desires and then offer them an invest-able opportunity and you’ll be booked solid in no time.

WRITTEN EXERCISE:

Okey-doke. The consequent lines would be an added advantage. You have to be consistent with this article to find more.

Develop a list that starts to identify what your clients are actually buying when they are buying your services.

What are your clients’ urgent needs? (What problems do they need to solve?)
1. __________________________________________________________
2. __________________________________________________________
3. __________________________________________________________

What are your clients’ compelling desires? (What are they working toward?)
1. __________________________________________________________
2. __________________________________________________________
3. __________________________________________________________

All right. The subsequent lines can be an enrichment to the contents. If you continue reading, we assure that your interest in this would strengthen.

What invest-able opportunities do you offer your clients? (What are the specific and quantifiable benefits?)
1. __________________________________________________________
2. __________________________________________________________
3. __________________________________________________________

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You may be the finest expert to forward honest views on the report. The point to ponder is to reach at the final word to comprehend the facts.

Now, every time you communicate in person, through writing, on the internet, in advertisements, on the phone, etc articulate and re-articulate these urgent needs and compelling desires. Your potential clients will connect with you immediately. Most importantly, they ll feel understand and they ll be interested in learning more about the invest-able opportunities you offer.

Stayed tuned for Key #2

About the Author

Michael Port is the President of Michael Port & Associates LLC and is known as the guy to call when you re tired of thinking small. To spend some more time with Michael and to think bigger about who you are and what you offer the world go to http://www.MichaelPort.com.

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Successful Methods Of Real Estate Lead Generation

 by: Amanda Smith

Acquiring leads is the single most important and difficult aspect of the real estate business. Without a lead, there is no client, so all realtors dedicate a significant amount of time to collecting contact information and establishing relationships with potential prospects.

There are many ways to generate leads, all of them with their respective advantages and disadvantages. Whether traditional or modern, it’s well worth your time and effort to try each one until you find the best combination that is expense-effective, time-saving and successful.

This articles aims to discuss the most common methods, the decision ultimately belonging to you.

For the sake of organization, we have split lead generation methods into two large groups: traditional methods (printing materials, phone and mail advertising, networking and others) and modern methods, that take advantage of the continuous growth of the importance of internet for home buyers and sellers.

Traditional methods

Use your friends

If your friends don’t trust you enough to do business with you, then who will? So talk to them about their real estate plans, get their contact information and ask for referrals and testimonials. Your friends have other friends and family as well, so this circle will keep expanding with a domino-like effect. You might even get 100 names or so, at the very least and they will come with a trust factor already in place.

The disadvantage? There are many people that believe in keeping business and personal life separate, so they might refuse dealing with you professionally for various reasons. However, you can still ask them for information and feed-back, even help if the situation occurs.

Face-to-Face contact

This classic method involves basically going around the neighborhood and knocking on doors. Stay for a short chat, let the people know you and in the same time, you will get to know them. Don’t use the aggressive approach (”Hello, do you want to sell/buy a house? Then come to me, the greatest realtor on this side of the Atlantic.”). You’re not a door-to-door salesman. Farming a community is a long-time process.

So start slow, explain that you wish to become the trusted neighborhood realtor. Ask for information, let them tell about their experience with other realtors, their plans for the future. The idea is to introduce yourself first and foremost. Then ask if they wouldn’t be interested in getting a monthly newsletter or printed material with useful information of general interest or specific information about buying or selling. If they say yes, then your effort paid off. Take their contact information (email, phone number) and continue to keep in touch, coming back to chat every two months or so and regularly sending them the promised leaflets or emails.

Disadvantage? It’s time consuming most of all.

Networking

First of all, what is networking? Networking is the process of finding out about potential clients from friends, business contacts, co-workers, acquaintances, and fellow members in professional and civic organizations. Sounds simple enough. But where do you go to practice your networking skills?

Well, there are various opportunities from family gatherings, to business cocktails, to seminars, conventions or presentations. The important factor is to determine whether you will find possible leads at these events. For example, you are sure to find people interested in getting in touch with a realtors at a neighborhood barbecue or an open house but less so at a medical congress.

Be sure to bring plenty of business cards and brochures.

And remember, networking is about planting seeds. Do not expect to find the next big deal, instead nurture a possibility of a collaboration at some point in time.

Cold calling

Cold calling involves basically plowing through a list of phone numbers and hoping that the people that don’t slam the receiver right away might be willing to meet with you. It’s not a method we recommend. It might have been efficient in the past, but today’s consumers have no wish to waste their time listening to someone blabbering advertising text on the phone. This is especially true where real estate is concerned. Who wants to entrust their home over the phone?

Still, there might be some benefit to it, if you carefully choose your target. So, if you decide to do it, we recommend you treat it like a real conversation. Instead of reciting memorized scripts, recognize that there’s a person at the other end of the line and talk to them normally. Sell yourself and try to get an appointment that way, don’t sell your services. Or give them the URL of your website or article page and then let them decide if they want to get in touch.

Direct mail

Direct mail is also know as mass mailing and involves sending your sales letter or brochure to a targeted mailing list. It’s usually pretty efficient in getting your name out there, though it can cost quite a lot, since the best response rate is around 1%.

The key is to make your letter stand out against all the other junk mail your targets receive. Be sure to write your sales letter with the client in mind. Instead of detailing your great skills, try to address their concerns and give them a possible solution. This will give them the reason to contact you, which is your primary goal.

Take great care of the appearance of the envelope and the contents. They need to look as professional and as official as possible. You need to create a serious, trustworthy image.

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You can always try postcards instead of letters. One of the most important advantages of this method is the direct impact. Your targets will see the attractive design immediately. Use creative and compelling copy on the back and include testimonials if you have the space. The text, combined with the appropriate visuals will increase the possibility of your postcard being read.

Don’t forget to ask your recipients to take action. It’s a detail many forget. Ask them to contact you or to visit your website.

Direct mail can be also used to keep in touch with your prospects and the neighborhood you are farming. Remember, constancy is tantamount in building and keeping trust. Also, you need to contact your target as many as eight times before they will consider doing business with you.

Business cards

Your business cards, often overlooked, can be a very effective means of collecting leads. Beside your contact information, you can also include on the back: pitch phrases, your website’s URL, a call to action, a freebie offer and many more.

Try to make your card stand out. That way, you will ensure it does not end up in the trash.

Modern methods

These modern methods have appeared with the advance of internet. More and more homebuyers and sellers use the web to acquire information.

Direct marketing (email)

Email marketing is very similar to classical direct marketing, except instead of paper you use electronic text. The greatest difference? It’s FREE. And you can change the design and content as often as you like.

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Email can also be used with a feed-back form. It’s much likelier to have your targets whip up a quick email with a couple of questions than write a letter, or even give a call.

You can use it to offer a free gift such as an e-book, or free courses or a chance to subscribe to your newsletter.

Newsletters

The newsletter is an excellent way to get and keep good leads. Since your recipients need to subscribe first, they will be already interested in your and your services, for the future at least.

But put together a real newsletter. That means to include quality, informative articles, not self-promotion. Your recipients don’t like to be cheated. When they sign for a newsletter, they will expect a newsletter, not a sales letter.

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Don’t worry if you’ve never written an article in your life. It’s easier than you might think. Draw from your experience and you’ll be sure to obtain a good result. You can also take articles from free-for-reprint resources.

Website

Having a website will ensure you have a 24 hour connection with your prospects. Include information about yourself, showcase your listings, put up testimonials and of course, lots of quality information with your special insider’s tips.

Don’t forget to add a subscription box for your newsletter.

No matter which methods you will end up using, remember these three important aspects:

1. Even if it’s ultimately about you, always develop an approach that is about them. In other words, your targets do not care how great you are, they only want to know what’s in it for them.

2. Your primary goal is to acquire contact information (name, address, phone number, email address) and the permission to use them. That way, you will ensure your leads are actually valuable, being people genuinely interested in doing business with you.

3. Always follow up. The results of an one-time campaign of any kind are very low and the impact decreases exponentially.

About The Author Amanda Smith is the content editor of the NetReal.net website. NetReal.net is a complex marketing platform that offers, among other things, the NetRealinTouch.net newsletter system http://www.netrealintouch.net. This complete email marketing system offers real estate professionals quality prospecting and farming newsletters at an affordable price. You are invited to try NetRealinTouch.net, by taking the 30-day FREE trial. You can also find other articles about online and offline promotion, and other real estate marketing related subjects on NetReal.net http://www.netreal.net/part.php.

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1. Use your autoresponders to conduct simple polls.

Your polls can give you valuable information that you can use to make your ezine, site or product better. They can also help you to make decisions concerning making changes to your product, site, or ezine.

You can also make your ezine more interactive by running a poll in each issue and then publishing the results in the following issue.

Using polls in this way will help you to increase your readership as your readers will be interested in seeing the results of the polls you’ve run.

2. Use your autoresponder to deliver an email course that shares with your visitors the benefits of owning your product.

To create your course, you could use your articles as the main content of your course or you could use them as a guide to making your course.

You could also use questions you get from your visitors and customers to write a course that your visitors would be interested in and that increases your sales.

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3. Make a multipart report available by autoresponder that delivers extracts of your informational product.

Your multipart report will lead to more sales of your product as it allows your visitors to try out your product before they buy it.

To make up your multipart report you could use excerpts from a single chapter of your informational product or you could string together excerpts from several different chapters to create your report.

4. Use your autoresponders to deliver training courses.

For instance, you could offer your new affiliates a generic email training course that shows them how to make money promoting affiliate programs.

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5. Use your autoresponders to publish an ezine.

Autoresponders with a broadcast feature will handle your subscribe and unsubscribe requests, and provide you with an easy way to send out your issues to people that join your list.

Concentrate on making your ezine a valuable source of information for your subscribers. Also add your personality to your ezine by writing articles, adding an editors section, or by giving your views on subjects of interest to your readers.

6. Use your autoresponders to deliver a “rate card” for advertising on your website, or for purchasing advertising in your ezine.

7. Use your autoresponders to deliver sample issues of your ezine.

Providing a sample issue is a simple and effective way to increase your subscriptions by showing your visitors what your ezine is all about.

Your sample issues can also increase the sign ups you get from ezine directories that allow you to submit a sample issue for their visitors to receive by autoresponder.

8. Use autoresponders to create a list that announces when you’ve written a new article or articles for publication.

Your list will increase the number of ezine publishers and webmasters that publish your articles, and can also help you to increase sign ups to your affiliate program if you let your affiliates use your articles as a promotional tool.

9. Use your autoresponders to announce when your directory is updated.

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You could list the titles of the articles submitted to your site along with the URL where they can be viewed.

Creating a list like this will build up repeat traffic to your site giving you an excellent way to achieve more sales of your products.

10. Use your autoresponders to send out an “evergreen” newsletter.

“Evergreen” newsletters have all their issues already completed. Each new subscriber gets the same first issue, second issue, third issue, etc.,

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Publishing an “evergreen” newsletter is a good choice for people that don’t have the time to publish an ezine on a regular basis, but that would still like to reap some of the benefits of publishing an ezine.

Publishing your “evergreen” newsletter can be as simple as sending out a valuable tip every week that targets your niche audience such as an informative weekly writing tip if you sold a product aimed at writers.

Keep in mind that your “evergreen” newsletter should not be on a topic where the information you provide your readers could become outdated. Choose a subject where the information you provide your subscribers will continue to be relevant for a long period of time.

About the Author

Article by writer, Ken Hill. Ignite Your Sales With Unlimited Follow Up Autoresponders! All in one list builder, follow-up manager, and ezine publishing tool. Pick up your no cost 30 day trial today at: http://www.scstats.com/r.cfm?i=5343

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Are You Busy Living or Dying?

 by: Esther Smith

If you are not busy living, then you must be busy dying. Most of us do this subconsciously and are unaware of which side of this equation we reside on. It must follow then that if you have lots of money, you are probably busy living and living well. Everybody wants more money. But is it the money itself or is it the freedom it buys? Lots of money = lots of freedom.

On the opposite side are the people busy dying. It must follow then that their income falls short of the mark. They cannot meet their obligations, their debts are growing, and there is more month at the end of their money. Yet fuel prices, housing costs, taxes, even groceries keep rising. How do you budget an inadequate income? So they add on a part-time job to make up the deficit. Lack of money = lack of freedom.

In one month alone, nearly 400,000 people went to Search Engines for self help .

• 1,324,817 for help with depression
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• 73,183 for help with panic attacks

So, how do we correct this? More money is the only solution and there are many ways to do this. For most, it is not how much they earn but how much they are able to keep. This is the single most important difference between becoming wealthy and staying poor. Spending more than we earn leads to certain financial disaster, yet most people do just that.

The poorest people would never think to buy knowledge or invest in their greatest asset their brain. Certainly the easiest way to gather financial knowledge is through educational publications on the subject. Yet the ones who desperately need this knowledge almost never read it. They think poor and so do nothing to change it.

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All too often we entertain the thought that there may be a shortcut to wealth. We dream about winning a lottery, or investing in a popular trade, or jumping into an Internet wonder-business that promises you a license to print money (been there, done that).

I m sure by now you think I m going to come up with the perfect solution to this problem and I wish that were even possible. But I ll offer my two cents for what it s worth. Let s start a new generation with one parent staying home with the kids. Like the old days we seniors like to say. And it doesn t always have to be the at-home-mom; plenty of dads can fill this need and do a superb job; I happen to know a couple of them first hand.

We live in a new millennium where dotcom millionaires are made every day. So I will make earning a living online my solution, because it is the only way a parent can stay at home without fracturing the family budget. And I m not talking about paid surveys, stuffing envelopes, secret-shopper, or (god-forbid) telemarketing! Usually this is too little, too late.

To realistically run a business from your home, you must set aside some funds for start-up costs. Free is swell, but in the end it will not pay the bills. Compared to a brick and mortar business $1000-$2000 is not unreasonable. Currently, a McDonald franchise goes for 3.5 million! And what good are profits if you are imprisoned by your business. There is no freedom in the food business (been there done that too).

You will need some tools to run your business proficiently. Don t start out with a handicap like some one-armed paperhanger. You will need everything going for you if you are to succeed. Properly equipped, you will appear to be a serious business person but more importantly, you will feel like one.

Start with a domain name, a hosting company and unlimited phone service. A lot of your time will be in conference and follow-up calls. You will need a toll-free number if you want prospects to contact you most will pass on a long distance call. You should automate your business as much as possible because you will be splitting your time between home and office duties. A Lead service and Autoresponder would be beneficial. A secluded place for your new business would be ideal and should be labeled off-limits during your scheduled work-time.

Working at home can be challenging if you don t have discipline. You have to resist morning TV shows and learn to say no until friends and relatives realize that you do have a job with a schedule to keep. A structured day is almost mandatory, especially with small children. It does get easier when they are in school. Your day can match school hours and the many camp-options can eat up the summer months. And oh yes, you will be able to afford it by then.

So the next step is to search for the perfect home-business. Personally, I like independent sales so I don t have to share my profits with several upliners. I also like residual income to be the larger part of my earnings. What is residual income? It s when income continues to flow automatically as a result of your efforts months ago. It takes no further effort on your part and rewards you generously.

Put high priority on a company s product. If you ve never claimed to be a 5-star sales person, you will need a superior product at an irresistible price. But once you discover what works you will stop doing what doesn t, and never look back.

© 2005 Esther Smith

Reprint Permission Granted

About The Author Esther Smith publishes a syndicated Newsletter every Sunday: clendon@charter.net?subject=subscribe. More articles by Smith here: www.thepermanentventure.com/articles.htm She is a proud member of the Profit Masters Team www.exec-livestyle.com — the power and simplicity of this business earns $3k - $5k weekly in a very short time. Creating wealth is fun if there is no struggle attached to it, and this team shows you how. goplaytoo@charter.net

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The Perfect Book and Where to Find It!

 by: Avril Harper

If I was asked to describe the perfect book, one that’s in high demand, moves off the shelves quickly, costs little or nothing to produce, involves the least amount of work possible, and offers multi-income streams, I’d say it included one, preferably more of the following features:

It Must Be Quick To Produce

Time is money and the sooner your book is ready to sell, the sooner you’ll make money from it.

So let us consider just a handful of many ways to create a book in a day, or less than a day, perhaps in just a few minutes!

1) Profit From Resell Rights

Resell rights - a confusing term with conflicting definitions, but a great way to acquire best selling books quickly, at little cost, complete with marketing materials, web sites, representing the easiest and fastest way to start your publishing business. But there is a problem, a rather big one, in that resell rights products are available to countless firms all over the world, competition is high, and unless you’re prepared to share the profits, you must work hard to differentiate your product. Easy, as you’ll discover in How to Sell the Same Product as Everyone Else and Make Yours the One People Buy! which you can download free of charge at www.publishingcircles.com

2) Repackaging For Profit

Repackaging means bundling, recreating, producing something unusual from readily available materials, and ultimately creating a unique product, one only you can offer.

Various elements fall within the guise of repackaging, including:

• Repackage items with no special theme or concept other than offering a high price product at a bargain price.
• Bundle items with a connecting or specific theme to appeal to a wide market audience.
• Repackage for a niche market and watch cash pile into your bank account.
• Bundle and give a great title which might prove more appealing than contents themselves.
• Add something unique.
• Use the package to sell something else.

3) Public Domain and Out of Copyright Works

Which essentially means the work is yours to use as you please! Legally that is, but there are ethical issues you might choose to resolve.

For example, because they’re out of copyright, you could reprint and sell Shakespeare’s plays.

You won’t be breaking the law, even though it might arguably be wrong to change the author’s name to your own, not to mention making you look pretty stupid, and you might care to acknowledge and praise the original author of well-known and less famous titles.

For an excellent guide to publishing information products that are out of copyright or in the public domain visit: www.ebookfactory.biz

4) Obtain Marketing Rights from Writers

Another wide area covering royalty agreements, joint venture deals, resell rights (considered earlier), purchasing first or subsequent serial rights, dropshipping, question and answer sessions between yourself and well known authors, publishing other writers’ articles, and more, as discussed in The Ultimate Guide to Making Your Fortune With Resell Rights.

http://www.resell-rights.net/

5) Off The Shelf Ideas

Old newspapers and magazines are a goldmine of ideas for you to profit from quickly.

My book Mags To Riches focused on ways to capitalize on old papers, ‘old’ sometimes meaning recent, while more often referring to printed materials up to, sometimes more than one hundred years old. Most very old magazines are out of copyright and include tips, ideas and articles that can be lifted and adapted for today’s reader with no comeback for you. Again, ethics might raise concerns, so in that book of Early Twentieth Century Love Poems you might like to credit the original writers.

6) Directories and Listings

Many a great title is simply a listing of telephone numbers or addresses or a compilation of facts, tips, or other valuable snippets of information.

Typically, there’s no work involved, other than finding and keying essential information into your word processor. But be careful, because directories and listings invariably date fast.

It Must Be Something People Want In Its Own Right

It should be a book you won’t have to work hard to sell. That could be because:

It’s on an all-time popular subject, e.g. cats, dogs, raising children, making money from home, running a profitable Internet business, retiring with money to spend, building your own dream home, and more.

It’s a hot newsy topic, something everyone wants to know about fast. A great example is the recent trial of Paul Burrell, one-time butler to Diana, Princess of Wales, who is now ‘spilling the beans’ about his life moving and working in royal circles. He’s hot news and you can’t buy a copy of Daily Mirror, the vehicle for his story, in my home town right now. Hopefully the book version will appear soon and will surely sell millions of copies worldwide.

It’s an old subject with a new twist. A good example, crop circles, which have existed for centuries and have been linked with magic, aliens, ghosts, UFO landings, and recently Hollywood films. It’s a fact, like Pocahontas and Titanic, and latterly Signs, Hollywood films spawn an insatiable demand for books on the subject.

It Must Be Very Cheap Or Best Of All Free

There are lots of reasons why low prices and freebies motivate people to buy, including:

To encourage greater confidence in products promoted by mail order, direct mail, over the Internet. Remote buying makes people suspicious and ill at ease. Buying books in a book store, handing over your money and leaving with your goods is no problem. It’s face-to-face, there’s someone to answer your questions, you can see your goods, they’re tangible, you get to hold them, and leave with them seconds after you buy.

Inexpensive products can sell amazingly well off-the-page through low cost classified advertisements, unlike more expensive products which require two-stage selling or costly display advertisements. Great news for anyone with limited funds for marketing. In How to Go From Zero to 100,000 a Year Selling Simple Information Products, (www.howtogo.info) I’ll show how a handful of classified ads. sold thousands of copies of one of my books and built a database of regular buyers for my products, some of whom have spent thousands with me over just a few years.

Low prices induce more people to buy (some don’t have the money to buy expensive items right now, and others won’t risk higher sums to unknown sellers). This helps you build a bigger database faster for future, more expensive products.

Has a Definite Objective On Which Profits Ultimately Depend

In this case, profits come not only from the book but additionally from some other source. There are many examples of how this works, including:

• To attract visitors to your web site, as for example where a free book or collection of books is offered to anyone visiting your site in the hope they might also leave their email address for later communications or better still buy more of your products at the scene.

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• To attract names for your database. Michael Southon used this technique recently when he changed his ezine server and wanted to transfer names from old to new. His offer of a book unavailable from any other source will no doubt accomplish his aim of maximum resubscription rate.

Additional Profits (Sometimes Sole Profits) Come From Inside The Book or From Back End Sales

Often a book will be offered free or at cost price, the intention being to whet the readers’ appetite for other products.

For example:

• A book of recipes might include advertisements for cook books, cooking holidays, designer aprons, and so on.

• A book of dog stories might include affiliate links for all kinds of products and services for dogs and their owners, such as pet sitting services, pet portraits, holidays with pets, and so on.

A Lot of People Desire the Book (General Market) Or It Interests a Niche Market With Fewer Members But Massive Response Potential

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For example, a mass market book could sell hundreds of copies quickly if properly promoted, say in wide circulation daily newspapers, especially if the title appeals to the majority of people.

Examples: finding friendship and love, cutting the cost of your mortgage, how to be attractive to the opposite sex.

Niche market titles appeal to people with very clearly defined interests, such as collecting teddy bears, overcoming fear of flying, growing bonsai trees. Such markets might be smaller, maybe much smaller than for general interest titles, but they are invariably easier and cheaper to reach and achieve the highest response rates. Sometimes there is overlap and a niche market title might also appeal to a huge proportion of the overall book buying population.

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Market Is Easily Identifiable

Knowing a market exists for your book before it’s written is half the battle to becoming a well paid publisher.

Imagine the alternative. You write a book on a subject that interests you, it takes months to produce and sets you back hundreds of pounds. Then you start looking for buyers! Easy Peasy - if hundreds of magazines, forums, clubs, mailing lists, radio and television features focus on similar subject matter. In which case, when 101 Resell Rights Secrets Exposed! is finished, I’ve got hundreds of ezines, web sites, Internet users, home business magazines, publisher forums, and lots more places keen to learn more about publishing other people’s books for profit! I’m spoiled for choice of ways to promote my book.

But that other book I have planned, How To Be The Most Boring Person on Earth, where do I promote that? Where do I find a sizeable group of people vying for that particular title? Do enough such people exist to sell many copies of my book?

Market Is Easy To Reach

Following on from the last point, the market must not only be easily identifiable, but also easy to reach. And hopefully at little expense. Niche markets are generally easy and inexpensive to target and usually promise one hundred per cent member interest. So a new book offering previously unknown information about collecting teddy bears should interest every teddy bear collector on the planet.

Many Ways To Market The Book at Little or Low Cost

Self-explanatory, really, because the more ways you have to promote your product, especially at little or no cost, the more enquirers and buyers you will ultimately reach as you will discover in The Ultimate Guide To Making Your Fortune With Resell Rights. http://www.resell-rights.net/

Has Viral Marketing Potential

Again, largely self-explanatory, and typically including affiliate and joint venture deals, affiliate links in the book, reprint and resell rights, endorsements, and so on.

Should Have Long Term Popularity And Selling Potential And Be Easy To Update

Very few books of short term interest attract massive profits. The exception is a fad or gimmicky title which captures the imagination and achieves millions of sales in a short space of time. A great example was the solution to Rubik’s Cube which sold millions of copies in a few weeks until the phase died out. That type of book is very few and far between and not to be banked upon. Play it safe, play is sure, go for something with long term potential and few reasons to update your book. Most frequently in need of updating are directories and most books with extensive telephone and address listings. Try to avoid them or offer an updating service at extra cost or free of charge at your web site.

Should Include Means To Capture Enquirer And Customer Addresses And Other Valuable Information From Inside The Book

The list is all in marketing, especially past buyers of your goods and services, whether they purchased direct from you or from someone else. An established buyer is easier to sell to than someone who has never bought from you before.

But that buyer is only profitable if you know who he is, if you have some means of approaching him again with new offers.

About The Author More copyright free articles by Avril Harper can be found at: www.publishingcircles.com avril@publishingcircles.com

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reason for this to happen. Below is a short list of
questions you need to ask yourself if you’re not making any
money online. If you answer no to any of these questions
then you’ve most likely pinpointed why our not making any
money.

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1.Do you have a target audience?

Do you know who you’re marketing too? I’m mean specifics. Do
you know there problems? Do you know what frustrats them?
Do you know why your product or service fulfills their
needs? If you don’t have a clear cut answer to this set of
question then this should be a surely a red flag. Study your
market. Know who they are.

2.Do you have a product or service?

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make money. Do you know what you’re selling? Do you have a
primary product that fulfills your target markets need? If
not, stop and figure it out now.

3.Do you have a website?

It seems pretty stupid to ask this question, but some people
overlook this glaringly simple detail. It’s very simple. If
you do business online you need a website. If you don’t have
a website now go get one!

4.Do you have traffic?

Do you have a stream of prospects viewing your product or
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6.Do you follow up with your prospects?

Do you have way to follow up with your prospects? If you
don’t have a method of follow up then you’re really missing
the boat. Most of the money that you make in any business is
made in the follow up. If you don’t currently follow up with
your prospects do it.

Conclusion:

If you can answer yes to the questions above then you’re
probably making money in your online business. If not, find
out where you’re weak and improve. When you can answer yes
to all of the questions above then you will be making online
I promise.

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1. Use autoresponders to deliver sample issues of your ezine to your visitors.

Your sample issues will help you to increase the number of your visitors that subscribe to your ezine by showing them firsthand that your ezine offers valuable information.

2. Promote the products of affiliate programs you’ve joined to your subscribers by creating a recommended resources section, by endorsing their products, or by placing ads within your ezine for their products.

3. Create an “Ask The Editor” section where you answer questions that you get from your subscribers.

This will help you to increase your subscribers’ trust in you which will lead to more sales of your products. It will also help you to strengthen the power of your recommendations to your subscriber base by demonstrating your expertise.

4. Listen to the feedback you get from your subscribers.

Your subscriber feedback can be invaluable in showing you what’s working well for your ezine. Their feedback will not only tell you what to keep doing, but can also give you good ideas about new things to try.

The negative feedback you get from your subscribers can also help you in a positive way by showing you what needs to be changed or what things could be made better.

5. Write articles.

Your articles will give your ezine a personal touch, help you to showcase your expertise, and give you a profitable way to promote your business through your promotional or resource box at the end of your articles.

In addition, your articles can be used to successfully promote your ezine.

Add a resource box to your articles that shares with your readers the main benefits of subscribing to your ezine, and then get the word out about your articles by submitting them to article directories, article announcement lists, and to other ezine publishers.

6. Set up joint ventures with other ezine publishers.

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You could swap classified ads or sponsor ads with ezines that reach your target market. You could also trade ezine recommendations with publishers that run ezines that you enjoy and who also subscribe to your ezine and enjoy your publication.

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In addition, try swapping articles with other ezine publishers, where you agree to run another publisher’s article in your ezine in exchange for that publisher doing the same for you.

7. Publish testimonials.

Post testimonials for your ezine on your site from your satisfied readers. Include your subscriber’s name and website address to increase your testimonials credibility.

In addition, include testimonials in your ezine from people that have benefited from your products or services. This will help you to get more sales by increasing your subscriber’s trust in you and your business.

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About the Author

Article by Ken Hill. Want To Publish Your Own E-zine? Don’t Know Where To Start? Create as many e-mail lists as you want with unlimited, mailing list capable autoresponders. FREE 30 day trial. http://www.netpromarketer.com/autoresponders.html

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When the great Carthaginian general Hannibal was just a boy, his father forced him to declare his undying hatred for Rome. After his father s death, Hannibal used that rage to propel him in a lifelong battle with the emerging Roman Empire.

Hannibal crossed the Alps with his army and its elephants. He defeated the Romans in battle after battle. Unfortunately for Carthage, Hannibal was wonderful at winning battles, but incompetent at winning wars.

After Hannibal s death, Rome took its wrath upon Carthage. The Romans destroyed the city, sold the inhabitants into slavery and sowed the land with salt so that no city could ever rise on that spot again.

The story of Hannibal points out two truths about developing a singular identity.
First, it helps to choose a well-known enemy. Two thousand years after his death, Hannibal still ranks with Alexander, Caesar and Napoleon as one of the most famous generals of all time. (Just as Hannibal had Rome as his enemy, Alexander had Persia, Caesar had Pompey and Napoleon had Wellington.)

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Second, it is important to choose the right enemy. By choosing Rome, Hannibal selected an enemy he could not defeat, an enemy he was force to fight on its home turf, and an enemy that was so ruthless that it wiped Carthage from the earth.

So what is the right enemy?

To begin, it s important to realize there are two kinds of useful enemies.

The first is competition.

If you are anything less that the No.1 brand in your category, then your competitive enemy is whoever is on top. For Pepsi, the enemy is Coke. For Oracle, the enemy is Microsoft. For Reebok, the enemy is Nike.

If you are clearly the No. 1 brand, then your enemy is the No. 2 brand. You can t declare war on everyone. You must define your enemy to get any use out of your enemy.
Always try to define the battle as No. 1 versus No. 2., and forget everyone else.
The second kind of useful enemy is a public problem. This type of enemy gives you the opportunity to define your identity by seizing an issue.

Declare war on illiteracy, or on disease, or on famine. Take on any significant public problem that appeals to you.

Okay. You might feel gratified to explore the next paragraphs. Your appetite for information will get quenched in subsequent paragraphs.

But make sure of three things:

1. Your company has a logical, apparent connection to the cause. Exxon Mobil is contributing funds to help save endangered tigers. This is logical, given the long history of Exxon s mascot, the Exxon tiger. Yes, it s tenous. But it s logical, and that s what counts.

2. Your company has the resources to make a significant impact on the problem. Don t take on hunger in Africa if you lack the time, money and resources to actually help alleviate hunger in Africa. You want a cause that is large enough to register with the public, but one that isn t so large that it straps your company or makes it look foolish.

3. Your company can remained committed to the cause for the long haul. How long? For all practical purposes, forever. The last thing you want is to become known as the company that used to do that very important thing that really helped the community, but quit.

Now you may ask why it s so important to have an enemy. Because we are defined by our rivals.

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In the world of boxing, Joe Frazier was defined by his rivalry with Muhammad Ali. Among airlines, Pan Am was defined by its battle with TWA. Among department stores, Macy s was defined by its war with Gimbel s.

David was defined by Goliath.

Churchill was defined by Hitler.

The Hatfields were defined by the McCoys.

If you want to create a singular identity, you must contrast your position with a rival. You need an enemy.

Don t wait for an enemy to appear through happenstance. Find the right enemy and declare war now.

Copyright 2003 by W.O. Cawley Jr.

About the Author

Rusty Cawley , a 20-year veteran journalist who now coaches executives, entrepreneurs and professionals about news strategy, is the author of the popular ebook PR Rainmaker: Three Simple Rules for Using the News Media to Attract New Customers and Clients. For his latest ebook, visit http://www.prrainmaker.com/prestigepr.html

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If you have been attempting to do business online
then more than likely you have tried free ad sites,
banner exchange programs or perhaps even spam.

Spam, of course, is a big no-no but all other forms
of online advertising will bring various degrees of
success.

However, the very best form of online advertising
is Ezine and Newsletter Advertising.

Why?

Because Ezines and Newsletters are read by people
that have requested to receive those publications.

Those people read those ezines and newsletters
because they are about a subject that is important to them.

A review of newsletter and ezine directories will yield
a wealth of online publications that will cover just
about every conceivable subject.

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No matter what your product or service, you are bound
to find an online publication that already has subscribers
who will fit your niche or target audience.

Here are just a few of those directories that all together
house several tens of thousands of online publications:

The Newsletter Access Searchable Directory
Houses over 5000 Newsletters
http://www.newsletteraccess.com/

Newsletter Directory
Houses almost 2000 newsletters
http://www.newsletter-directory.com/

Ezine-Directory - Email Newsletter Directory
Houses approximately 8000 publications
http://ezine-universe.com/

EzinesPlus - Ezine and Newsletter Directory
Has over 500 publications listed
http://ezinesplus.com/links/

EzineHub - The Newsletter Directory & Search Engine
Houses approximately 2000 publications
http://www.ezinehub.com/

John Labovitz’s Ezine List
No longer maintained but still houses over 4000 publications
http://www.meer.net/~johnl/e-zine-list/

List Tool
Has about 1000 publications listed
http://listtool.com/

You can find even more by doing a keyword search
at your favorite Search Engine or Directory.

When you get ready to run your ad in any online
publication, you can significantly improve your
rate of return if you incorporate some of the
following principles in your ad copy:

1. Target Your Audience.

You will not have much success selling air conditioners
to Eskimos. Find Ezines and Newsletters that are read
by people who would be most interested in your product
or services. Those publications have your niche or target
audience.

2. Track Your Ads.

Tracking ads is not important if you are only running
one ad copy in one publication.

However, it becomes essential if you are running two
different ads for the same product or service and those
two ads are running in several different publications.

If you do not track your ads, you will not know which
publication or which ad copy is pulling in the greatest
results.

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3. Multiple Ad Exposures.

Do NOT expect much response if you only run your
ad copy one time. Research and my own personal
experience shows that running your ad copy on the
Internet at least 8 times will bring you the greatest returns.

Email the publisher that you plan to use about discounts
on their ad prices when you run your ad copy multiple times.
Most will give you a good discount rate.

4. ALWAYS Include An Email Contact.

My experience is that your ad response rate will increase
by as much as 50% if you simply include an email contact
address in your ad copy.

Also include your URL in the ad copy but adding your email
address gives those responding to your ad the option of using
what works best for them.

Besides, you can not follow-up with visitors to your web site
but you can with those that request your information by email.

5. Stress Your Benefits.

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Forget about describing your product or service. Instead,
stress what your product or service will do for your prospects.

Will it save them money? Save them time? Make their life easier?

Benefits will sell your product or service.

Offer something free in your ad copy. It’ll often tip
the balance between a response and no response.

6. Keep Your Ad Short.

Your ad copy should inform, entice, tease or make your
prospects curious for more information. The shorter your
ad copy, the more likely it will get read and responded.

Follow these few tips and your ezine and newsletter ads
Will bring you successful results and good response.

About the Author

A.T. Rendon is an entrepreneur and published writer.
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