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8 Effective Ezine Publishing Tips To Put You Ahead Of The Game
by: Ken Hill
1. Swap sponsor, feature, or solo ads with other ezine publishers.
Okay. Be positive that your efficient insight would go beyond this point. Your additional inquisitiveness in this piece of literature would be an added leverage for you.
Your swaps will create a win-win situation as both you and the other publisher will successfully get profitable promotion at no cost.
Swap your ads for at least three issues in a row or three solo ads for three solo ads to get the greatest results from these swaps.
2. Provide your visitors with a bonus for subscribing to your ezine such as access to your membership site, ebooks, a complimentary ad, or something else that your visitors would find to be valuable.
Increase the value your visitors place on your bonuses by telling them how much they would be worth if they were to pay for them or by making them available for only a limited amount of time.
3. Write articles.
Your articles will help you to establish yourself as an expert in your field and get more of your subscribers to visit your site.
Your articles can also be used as a valuable promotional tool that increases your circulation.
Add a resource box that promotes your ezine or a line to your resource box that promotes your ezine in addition to your business and then get the word out about your articles.
An excellent way to do this is to submit your articles to article directories, article announcement lists, and to other ezine publishers.
Also publish your articles on your site and let your visitors know that they can reprint your articles.
Goodness gracious. Stop being whippersnapper, scratch the surface to get exemplary piece of information which will augment your intellectual capabilities. Your longing for info may get quenched further.
For a list of article directories, and announcement lists that you can submit your articles to visit:
4. Have a privacy policy in place for your ezine. Let your visitors know that you will never rent, sell or give away their information to a third party.
Also let your future subscribers know that your ezine will have in house advertising and third party advertisements if you use your ezine to promote your products, affiliate programs, or sell advertising space.
Include this information on your site and in the email your visitors must respond to in order to begin their subscription to ensure that everyone that subscribes to your ezine is aware of this.
5. Add testimonials or endorsements for your ezine to your site. This will increase your visitors’ trust that your ezine will deliver quality information.
6. Submit your ezine to ezine directories.
Submitting your ezine to these directories will increase the number of people that subscribe to your ezine and also help you to find more people to advertise in your ezine or swap ads with.
7. Make sample issues available by autoresponder.
Pick a couple of issues that you feel best portray the type of quality content to be found in your publication, and make these issues available by autoresponder.
This will help you to get more of your visitors that are unsure about what your ezine has to offer to subscribe.
8. Promote your ezine in your signature file.
What is your conviction about the adequacy of this article?
It worked for those readers who were hunting data on ezine publishing tips. Not many found this valuable.
You could be the ideal expert to forward fair conviction on the report. Traverse till the last word to explain about its potential.
Your signature file will help you to get people that you come into contact with by email to subscribe to your ezine.
If you use email to answer questions or to network with people don’t neglect your signature file as a very viable way to attract more new subscribers.
If you post your tips and advice in moderated discussion forums also use your sig file to promote your ezine.
If you give beneficial, useful advice, people will be interested in subscribing to your ezine and you’ll increase your subscriptions.
About The Author
Article by writer, Ken Hill. Learn tips and techniques to help you successfully start your own ezine. Visit http://www.netpromarketer.com for more articles and a great tutorial on ezine publishing.
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Copyright 2005 Rok Hrastnik
RSS gets 100% of your content delivered, but it s no good if no one subscribes to your feeds.
So your first order of business after planning and creating your feeds has to be promoting them to your visitors.
The only problem is that most internet users still don t know what RSS is, so you do have your work cut out for. But using the system outlined below you shouldn t have any problems. Actually, after implementing this system, you should be achieving better results than the majority of publishers out there.
Fine. Further pages of the write-up would be a treat to the connoisseur. Bask in reading more and more as some valuable details would follow.
1. HOW RSS FEEDS ARE GENERALLY PROMOTED
RSS feeds are generally promoted using the orange XML or RSS buttons, and often also with buttons that enable visitors to subscribe directly to the feed with their RSS reader.
Usually, if clicking on the RSS button, the visitor only sees a lot of confusing XML code. They in fact need to copy & paste the link in to their RSS reader. But since most still don t know what RSS is, using this approach will only waste potential subscribers.
To achieve success, you ll need a different approach.
A] Create an RSS presentation page, on which you explain: - What RSS is - How the visitor will benefit from using RSS - Where they can get a free RSS aggregator (recommend one yourself!) - How they can install it (provide step-by-step instructions) - How they can subscribe to your RSS feeds - Why they should subscribe to your own RSS feeds
Then, on this same page, include the links to all of your RSS feeds.
In addition to the standard orange RSS button, also include direct links for subscriptions via MyYahoo! (get it here http://my.yahoo.com/s/button.html) and other relevant services, such as Bloglines (http://www.bloglines.com). There are about 5 RSS readers you should cover with these buttons.
B] Now promote this RSS presentation page as much as you can using all of your available channels.
2. LOCATION AND CONTENT
It s all about location, just like with the subscription box for your e-zine. If they don t see it, they won t subscribe. And if you don t motivate them enough to check-it out, they ll just ignore it.
A] Promote your RSS feeds directly below your e-zine subscription box, and always above the fold . Promote your RSS presentation page (telling your visitors that s where they can subscribe to your feeds) on the most prominent locations of your site.
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B] If you re publishing more than one RSS feed, but rather a couple of focused topic feeds, promote each of them next to their topics. For instance, if you re publishing an RSS feed on E-mail Marketing, promote the RSS feed at the top of the topic home page, and in every E-mail Marketing article you publish. These links should actually be direct subscriptions links to the feeds.
Use this service to cover all of the important readers using just one simple button: http://www.methodize.org/quicksub/
C] Promote your RSS feeds in all of your e-mail messages and e-zine issues.
D] As for the content, don t just say Subscribe to receive news from my site , but rather prepare compelling copy to specifically show your visitors why they need to subscribe to your content in the first place and why they should subscribe specifically to your RSS feeds.
3. ENABLE AUTO-DISCOVERY
Some internet browsers, such as Firefox, make it easy for their users to subscribe to RSS feeds. The browser actually asks the user if he wants to subscribe to the feeds the browser finds on the site the user is currently on.
Yes, this is even more powerful than your e-mail subscription form, since the browser in a way pushes the user with your RSS feed subscription.
But in order for the browser to do this, you need to help it out to find your RSS feed.
No doubts about the consistency of this stuff, still the folks are shaky about its advantages.
This excerpt is like a feather to the cap for those people who were on the lookout of church newsletters. All were not in a position to reap the good things from it.
You are the best critic for church newsletters. As an individual you should be steady to comprehend till the final word.
Just include the following piece of HTML code in the section of your webpages and you ll be all set:
There are many more techniques and opportunities available to you, from direct subscribe links to actually using opt-in forms, but these 7 steps should get you started in the shortest time possible, and help you achieve a better visitor-to-RSS-subscriber conversion rate than the huge majority of sites are achieving today.
About the Author
Rok Hrastnik is the author of Unleash the Marketing & Publishing Power of RSS , acclaimed as the best and most comprehensive guide on marketing with RSS by top RSS industry leaders, experts, developers and top marketers. Find out all you need to know about RSS and how to use it to get your content delivered, win back your customers, make more sales and increase search engine rankings http://rss.marketingstudies.net/index.html?src=sa6
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How many times have you groaned when you heard you need to publish articles in order to sell products on the Internet?
This stuff is extremely good still some readers are uncertain about its benefits.
This excerpt is an embellishment for those people who were on the lookout of how to hypnotize. It was unyielding for some.
You are the ideal judge for how to hypnotize. One should be patient while reading because the concluding word would make a difference.
Do you really believe that writing articles will produce results?
Over two ago, after I published my fourth Rocketedition (now Gemstar) e-book, I was scratching my head thinking how am I going to market this these e-books? Nobody I know owns a dedicated e-book-reading device. (I still don’t know anyone who does.)
I found a website called the Rocket-Library where I could post sample chapters, articles or complete e-books, offering the information for free. (Note: it is now defunct)
Since the only way the information could be read was on a Rocketbook e-Book reader, I felt this marketing strategy would present sales.
3 months after posting a total of 4 articles: 2 for “A Cheap and Easy Guide to Self-publishing E-books” and 2 for “How to Hypnotize People and Other Living Things, ” I started getting incredible results.
“A Cheap and Easy Guide to Self-publishing E-books” became the number one best-selling non-fiction e-book on Barnes & Noble.com
It was competing against non-fiction eBooks written by major authors from major publishing houses.
“How to Hypnotize People and Other Living Things” stayed up in the top 5 hypnotism book rankings on Barnes & Noble.com, competing against print for almost two years.
Barnes & Noble.com finally dropped the Gemstar eBook a few months ago.
The only marketing I ever employed for these two titles was spending a total of 4 hours at a keyboard hammering out 4 articles.
The main reason I brought this up is, I was competing in a very sterile environment.
There was no TV, Radio, or print ads to dilute the results. There were no special features in e-zines or on house list ads by the Rocketbook people. There was no attempt by Barnes & Noble to “promote an unknown author” There were no booksignings, trade shows or seminars.
By writing articles and targeting an Internet Library that required people to own a dedicated eBook reading device, I found that indeed publishing articles were the most valuable marketing strategies that authors can use.
Over the last year I have been side tracked but in the last month I have submitted over 100 articles, (2 articles X 50 e-zines). I have had amazing results.
I have sold other e-books and sold reprint-resale rights to my e- books, booked speaking engagements, and sold my telephone consulting services.
In addition I have had around 100 articles actually published in other’s e-zines and newsletters which may present business opportunities for another 2 years for my Microsoft Word and Adobe PDF formatted E-books.
The folks are mealy-mouthed about the productiveness of this aesthetically written material too.
It helped those folks who were searching wisdom on how to hypnotize. All can not get the advantages from it.
You can analyze this study if you are all hot for the facts on how to hypnotize. Just comprehend all the words to get the importance of this article.
It seems everyone is interested in a “cheaper and easier” way of getting Internet sales results.
Writing articles for other people’s e-zines and newsletter is the way to do it.
When you write for your own e-zine, you are a promoter.
When you write for somebody else’s e-zine you are an expert!
Action Plan:
Here is an e-zine action plan guaranteed to offer you any of the following results:
1. The plan will make you popular.
2. The plan will make you money.
3. The plan will make you popular and make you money.
Do the Daily Dozen
Goal: Your goal is to total 12 article submissions per day, every day. If you miss a day catch up on the weekend.
Where do I find all of these e-zines and newsletters I can submit my articles?
Here is my cheap and easy guide to submitting e-zine articles.
Step 1
Go to the search engine Google.com at:
Step 2. Think big, very, very big. Since you are not “paying” for advertising, you can forget about all of the target marketing you learned in the non-internet world.
For example, if you write e-books or sell products related to “weight,” instead of using “weight” as a keyword to search, pick a word like “health.”
Let the most popular websites on the Internet do the target marketing for you.
In the empty search box on Google.com, type in the word…. Health.
Step 3: Click on “search” and around 68 million pages will be found by Google.com
Step 4. Here is your million-dollar tip. After you have received the result page, scroll down to the bottom and click on the link next to the empty search box that reads, “search within results”.
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It aided particular folks who were looking for how to hypnotize. But few were unlucky.
But, why to discontinue in midway? Be ready to finish and feel the contents of this report.
Click on the link and a new search page will open. In the search text box enter “submit article” and then click on the search button.
Step 5. You will get a new search result netting over 795,000 pages that are displaying where to submit articles in the “health” category.
Of course after you are finished submitting to over 795,000 websites and e-zines you may want to search on “weight” and complete the same process.
Summary:
Publish your articles in other’s e-zines and newsletters. Maybe you too will be able to publish two best sellers for two years with only 4 articles.
I wish you success.
“My mission in life is to help you achieve your mission in life.”– Wayne Perkins
About the Author
Wayne Perkins is the best-selling author of “A Cheap and Easy Guide to Self-publishing E-books.” Wayne presents consulting by phone for Internet marketers, speakers and authors. http://www.wayneperkins.net/ebooks/guide.html mailto:wayne@wayneperkins.net
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