September 2007


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General28 Sep 2007 11:00 am

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Weird Ebay Sales: What Are People Trying To Sell Each Other?

 by: Jesse S. Somer

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Recently I wrote an article entitled, ” Future Internet: Collaboration without loss of individuality: Example 1: Ebay”. Since then it has come to my attention that like all other areas of life the comedians and jokers have invaded and put their mark on this incredible new phenomenon. I am by no means against humour as I am a firm believer in the idea that laughter is the greatest medicine of all. If humanity just learned to laugh at ourselves a little bit more instead of taking everything in life so seriously, I think we could achieve both individual and social harmony much more quickly. There are several websites on the Internet already dedicated to weird things that have been offered and even bought on www.ebay.com. A few that I’ve seen are found at: http://www.whowouldbuythat.com/, http://www.weird-websites.com/WeirdEbay.htm and www.whattheheck.com/ebay/.

Certain eccentric as well as just plainly silly people have tried to sell anything from their own virginity (had to be a hoax) to the now infamous ‘ghost in a jar’. The ‘ghost in a jar’ sale was so popular that a whole slew of copycats have followed suit ranging from ‘ghost droppings’ to a ‘ghost in a bra’. The ‘What the heck’ site seems to have the most comprehensive list with items being categorised into: Fan favourites, People, Body parts and fluids, Animal Kingdom, Metaphysical Stuff, Face it you’re addicted to Ebay, Technology and accessories, Health and Beauty, Dirt, Water etc, Just plain evil, Gross, Weird inventions, and Stuff we’ve yet to categorise. One of my favourites is for the sale of Snow. Here’s what the seller had to say about the product:

“So far, we’ve got over a foot, and it’s still coming down. We really don’t need more than a few inches here, so we’re making the rest available to the highest bidder. Due to the perishable nature of snow, and because not even 4WD vehicles are having much luck on our local roads, the winning bidder must make arrangements for pickup. This snow doesn’t pack very well, so you’ll have to make your own packing arrangements as well. Note that I’m only offering the excess snow from our own property. If you need it, I may be able to arrange for you to get more. I’ll accept cash or money order for payment. If you clear a path from Interstate 40 to my house, I’ll discount your winning bid, charging only an amount equivalent to the Ebay fee for the closing bid. Take our snow, please…”

I also laughed when I saw that drug-free urine, raccoon’s penis bones, the Internet (someone bid 1 billion dollars-it’s real worth would be priceless), nine used toothbrushes, dirt from the US civil War, a UFO Finder, a Russian sub (a real one!) and Absolutely Nothing were on sale. Here’s what the seller said about the latter:

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“ABSOLUTELY NOTHING for sale, zero, zilch, nada. NO RESERVE on this vastly under appreciated commodity. Why suffer the disappointment of shelling out big bucks on junk you don’t want, can’t afford, and don’t need, when, for a small fee, you can completely bypass the disappointment! You expect nothing, and that’s precisely what you will get. I’m hoping I can build up a regular clientele for absolutely nothing, because finding nothing is much easier to acquire than most of the other items I sell. And shipping costs are minimal, because, well, nothing weighs nothing. And it’s very cheap for me to buy, as it costs me nothing. So forget about those Beamers, those houses in the suburbs, those electronic gadgets, those fashionable clothes that are outdated before you leave the store; THEY won’t bring you happiness, NOTHING will! The ancient Chinese Sage advised us that less is more. Therefore, NOTHING is most. Here is your chance to FINALLY get exactly what you’ve always deserved! Bid with confidence, becauseI guarantee NOTHING! Aren’t you weary of everyone whining that they can’t find NOTHING to buy? Well, here it is, ladies and gentlemen, step right up and mail me your dollars, I have an unlimited supply of what you really need most in your life, but were never quite sure how to acquire it. You could pay hundreds, thousands, even tens of thousands of dollars for the same thing from any one of a hundred political organizations, religious groups, or federally mandated taxing organizations, and not get one single thing that I’m not providing for a nominal fee of a $1.00 bid. And don’t despair if you get sniped out at the last minute this week, I’ll have a fresh supply available next week as well. Item is guaranteed to be exactly as described. California residents please add 8.25% sales tax.”

So, with every great step forward for humanity we have our tricksters helping us along with their great powers of humour. With Ebay a new way of collaborative consumerism has entered the so-called ‘first world’ psyche. The question is: Where do we draw the line between supply and demand for what we need to have a sustainable existence, and buying for the sake of addiction to shopping? I recently heard of a new term coined Affluenza. It is the disease of always wanting more money and material objects even if it means having a lesser quality of life. Hey, someone has even sold the ‘Meaning of life’ on Ebay for a mere $3.26!

About The Author

Jesse S. Somer http://www.m6.net

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Jesse S. Somer didn’t like it when he saw that a girl was selling her ‘booger’ over the Web. However, in this girl he sees the power of creative imagination that is furthering our species’ consciousness.

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General26 Sep 2007 11:02 am

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Copyright 2005 Ted Kushner

Are you having a hard time breaking out of your comfort zone?

Everyone has a comfort zone- they are the routines in your life that you’ve become accustomed to. Routines and habits you are comfortable with and have a hard time changing.

–Personal comfort zones may include certain routines you have like:

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Getting up every morning- you may go to the bathroom first, then make a cup of coffee next, and then finally you may get yourself dressed, etc.. .

–Business and financial comfort zones may include:

Your trusty day job- the one you’ve been going to work for at the same place at the same time doing the same thing for the past 10 or 20 years.

Or maybe it’s using the same marketing method(s) over and over again without testing new ones.

–Personal preference comfort zones may include:

Your die-hard vehicle, the trusty friend that has given you reliable transportation for many of years.

Whatever it is, or whatever you call it- it has become your comfort zone. I call it the shackle though, as it keeps many of us from making constructive changes that could benefit us.

No one likes changes because of the uncertainty of them, but certain changes can actually make dramatic improvements in your life if you take control of them.

Simple things like:

Maybe you’ve decided that you would feel better exercising in the morning before having breakfast, or that you decided on eating certain foods that were good for you versus processed foods- changes that improved your health.

Or, you’ve changed the way you drive to work and it cuts down on the amount of time it takes to get to and from your job leaving more time to be with your family-changes that improved your relationships.

Maybe you’ve decided to take that plunge and start your own online business- changes that improve your wealth.

So what is your comfort zone?

For me it was the decision to stop being afraid of success or failure on the Internet. My personal comfort zone was dreaming about success but not doing anything about it.

It was easier for me to dream about success then to do something about it. There was no work involved in dreaming- but there is work involved if you want to succeed at something.

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Recently though I finally decided it was time to break out of my comfort zone and do something about it. It was time for some change and yes, I was afraid.

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So for the first time, I wrote a simple press release to promote an affiliate product I was selling. I wanted to see if writing press releases was an effective way of marketing.

To my surprise it was a success. The program that I was promoting received a top ten position in Google on a very competitive keyword I was targeting in which I made quite a few sales on.

But it meant more then just the success of this one press release, what it really did for me was boost my confidence to the point that I knew now that I could write about subjects of interest to me while providing valuable information to my audience.

I had finally broken out of my comfort zone. Since then I have started writing additional press releases and articles relating to the products that I am promoting and about other items of interests.

Writing about these subjects, while providing my readers with valuable content has enabled me to start making a decent part-time income in my spare-time.

I consider it a very enjoyable hobby that has many benefits.

My point is though- is if I can do it so can you. You just need to break out of your comfort zone and make some changes to your lifestyle.

Whether it may be personal, financial or business- take the plunge and break out of your comfort zone!

About The Author-

Ted Kushner of AffiliateRevenueSources.com writes about the latest trends in affiliate marketing and web site promotion. To see how you can use Google yourself and gain a top ten position in just a few days visit:
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General24 Sep 2007 11:01 am

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Web Surfers Revolt Against “Pushy” Advertising

 by: Jim Edwards

As the Internet continues to populate with websites trying to turn a buck, two drastically different schools of thought have developed on how to advertise online - “Push” and “Pull.”

“Push” advertising involves the use of “in-your-face” advertising tactics such as pop-up windows and direct email. “Pull” advertising entails using search engines and posting articles that literally “pull” interested consumers to a website on their own terms.

As web surfers revolt against pushy advertising, site owners who understand how to pull consumers to their sites will come out the long-term winners.

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“Push” advertising tactics worked in the past because they had not reached a saturation point. Since not everyone used pop-up windows, a site owner could use them without fear of backlash. Now it seems pop-up windows hit consumers from every angle and even multiple times from the same sites.

The cycle of events with online advertising always unfolds the same way. Someone finds something new that works and people immediately jump on the bandwagon. As a technique saturates the ‘Net and loses effectiveness, instead of finding an alternative, site owners just do it more!

Result: instead of pop-up windows going away, many site owners just run more pop-up’s - more often!

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Well, if recent developments indicate anything, they show that consumers have said “enough” to pushy advertising.

AOL, infamous for their pop-up ads, has agreed to cut down on the intrusions even though their earnings could use a boost right now.

Major ISP (Internet Service Provider) Earthlink even offers a “pop-up killer” feature on their new service.

Almost all email programs come with filters to fight unsolicited email and many email add-on services have sprung up to help consumers eliminate the unsolicited offers for pornography, business opportunities, and promises of instant riches.

This “anti-spam” sentiment has also caused an unintended consequence for legitimate marketers. Many major newsletters have found their emails blocked by spam filters intended to stop unsolicited email. Through no fault of their own, legitimate email marketers have found themselves casualties of the war on spam.

The future of the Internet lies in “Pull” advertising driven by consumer wants and needs.

The successful Internet companies of the future will invest in search engine promotion and in providing valuable, on-demand information consumers receive only when they ask for it and want it. When a web surfer goes to their favorite search engine and enters the keyword phrase “MP3 Player” or “tax advice” that means they are receptive to information on those subjects.

If they read an article about using vitamins to improve health and click a link for more information, only then they will they be truly receptive to a marketing message about vitamins.

Consumers have taken back control of Internet!

Not with laws or more regulations, but simply by flexing the muscles of their wallets. By pulling money away from advertisers who annoy them and putting it with those who meet their needs, the average web surfer has brought the Internet powers to their knees and will continue to reshape the Internet into an effective, consumer-driven communications vehicle.

Any site owner who wants to have a thriving online business and survive the next year had better take this fact to heart!

(c) Jim Edwards - All Rights reserved

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General21 Sep 2007 11:01 am

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Price of Success

 by: Dave Collins

We re all adults, and most of us probably like to think that we re fairly well-informed when it comes to basic life wisdom. We re familiar with the benefits of a bird in the hand over two in the bush, we know the risks of putting all our eggs in one basket, and of course we d never dream of judging a book by its cover. Right?

Well, when it comes to books, most of us do judge the covers. If we paid no attention to them at all, the book industry probably wouldn t bother pouring millions of dollars into cover illustrations, embossed type fonts and decorative golden swirls. A plain white paperback would do just fine if we actually followed that particular ancient adage.

In our own line of business, one might argue that there isn t much of a cover to judge. Shareware tends not to come with illustrations and golden swirls, so authors often think that their prospective customers will dive straight in and familiarize themselves with the features and interface of their particular product. They are wrong. Prosaic as it might sound, the first thing most people look at is the price. The price of the product will also continue to remain of high importance while they browse through the website, install the trial version and decide whether or not to purchase.

Yet in spite of the fact that price is one of the most important factors where the marketing of a product is concerned, it is also one of the least understood. Many seem quite content to bluff their way through, giving little or no thought to the implications that a price tag can carry. As a result, most shareware authors make the same mistake: they sell their product for far too little.

Bargain bins may serve their purpose in some areas of business, but I firmly believe that there is little room for them in the software industry. Aside from impulse items such as low-cost games, most people need some level of reassurance that the software they re buying is of at least reasonable quality. This is why they are not likely to go for the cheapest available option.

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Think about it: reasonable quality and cheap are not two concepts that look overly natural placed side by side. You know it, and so does the average consumer. Cheap is alright when you buy garbage bags, writing paper and playing cards, but when it s something that has the potential to destroy a very expensive PC system, people tend be prepared to pay that little bit more.

The number one rule when it comes to understanding consumer behaviour is simple. At times the consumer may seem puzzling and surprising, but ultimately is quite predictable. All it takes is a little bit of probing and patience, and you will know more or less what to expect. Once good example of this is the whole area of perceived pricing.

If you place two fairly similar products side by side and price one at $20 and the other at $80, you may well find that people show more interest in the more expensive application. Why? Because a higher price implies a higher quality. We know that if we spend $500 on a car, we re not going to be as satisfied as we would be with a $25,000 model. When someone goes looking for software, their number one concern is not saving money. It s finding a solution. And if a higher price implies a better quality solution, what message is the price of your software sending?

A sensible starting point when you want to set a price for your product is the market (or markets) that it may be sold in. First, you need to define your user bases as precisely as possible. Home users and business users won t suffice they are far too general. You need to take a very close look at your potential customers, and try to identify their level of expertise, their individual needs, their spending habits and their motivations.

The next stage is a more obvious one. Go and see who your competitors are. If you can find them, rest assured that your potential customers will do the same. Find out how they do business, how your product compares to theirs, where they sell, how they sell, and, of course, how much they charge for their products. Don t be tempted to make the number one error in pricing strategy. You do not have to undercut your competitors, and you have every right to charge more than they do.

Next, find out how well-known your competitors are. If they have a client page, check who uses their product, and see whether you re even going after the same markets. What strengths do your competitors have that you may lack, and vice versa? Have a look at the trial version of their product, and see how yours compares. Their weakness is your opportunity, but you have to recognise it to be able to use it.

At this point you may well have some sort of approximate price in mind. First, there are a few important areas that you need to consider. One of them is whether you re going to use a cost-based or demand-based pricing strategy.

A cost-based strategy means that you ll be competing on price. I think we ve established that I m no great fan of this particular method. A demand-based strategy, on the other hand, means that your primary focus will be on the needs and wishes of your consumers.

Let s assume that the product you re selling is a good one. Let s also assume that you ve done your basic market research. You know which markets you ll be operating in, and you know the needs of your potential consumers. Broadly speaking, you have three viable options for setting the price. The first is an amount that you feel the consumers are prepared to pay. As a general rule, this is an inaccurate means of pricing your product, and pays no attention to all the ideas of perceived pricing. On the other hand, if you allow your prices to be set by your competition, then you ll be placing yourself squarely in their shadow from the very beginning.

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The most realistic option is to set the price according to the value that your consumers place on the product. But there s a chicken-and-egg scenario here. Is the price high because the quality is good, or is the quality good because the price is high? This is where you need to get the balance right. Don t scare your customers away with an absurdly steep price, but don t make them turn up their noses at what they might perceive as a low-budget insult of an application.

Finally, let s not forget a little bit of consumer psychology. It may seem very basic, but the fact is that $49.99 is vastly more appealing than $50. Why? I honestly don t know. Some buyers need to reassure themselves that they re doing the right thing in picking your product. If that one cent allows them to believe that the $50 product is a forty-something dollar product, then so be it.

The price of your product is so much more than the number of dollars people need to part with. It speaks volumes about the quality of your product, and also the confidence that you have in it. The price tag tells the customer how much you think the product is worth. If you yourself don t believe that it s worth more than a few dollars, how could you ever expect your customers to think otherwise? A high price implies high standards and high quality. In this age where low-price and low-quality have become the norm, stand-out from the crowd. Be seen as a company offering quality over low prices. Be seen as a company with high standards. Be seen as offering value for money higher value than the rubbish found in the bargain bins. Set yourself above your competition and sell your software for it s true value. Be seen, be sold!

Copyright 2004 Dave Collins

About The Author

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Dave Collins is the CEO of SharewarePromotions Ltd., a well established UK-based company working with software and shareware marketing activities, utilising all aspects of the internet. http://www.sharewarepromotions.com and http://www.davetalks.com.

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