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Weird Ebay Sales: What Are People Trying To Sell Each Other?

 by: Jesse S. Somer

This article has an accompanying image that can be viewed at http://www.m6.net/articles/images/comic.gif

Recently I wrote an article entitled, ” Future Internet: Collaboration without loss of individuality: Example 1: Ebay”. Since then it has come to my attention that like all other areas of life the comedians and jokers have invaded and put their mark on this incredible new phenomenon. I am by no means against humour as I am a firm believer in the idea that laughter is the greatest medicine of all. If humanity just learned to laugh at ourselves a little bit more instead of taking everything in life so seriously, I think we could achieve both individual and social harmony much more quickly. There are several websites on the Internet already dedicated to weird things that have been offered and even bought on www.ebay.com. A few that I’ve seen are found at: http://www.whowouldbuythat.com/, http://www.weird-websites.com/WeirdEbay.htm and www.whattheheck.com/ebay/.

Certain eccentric as well as just plainly silly people have tried to sell anything from their own virginity (had to be a hoax) to the now infamous ‘ghost in a jar’. The ‘ghost in a jar’ sale was so popular that a whole slew of copycats have followed suit ranging from ‘ghost droppings’ to a ‘ghost in a bra’. The ‘What the heck’ site seems to have the most comprehensive list with items being categorised into: Fan favourites, People, Body parts and fluids, Animal Kingdom, Metaphysical Stuff, Face it you’re addicted to Ebay, Technology and accessories, Health and Beauty, Dirt, Water etc, Just plain evil, Gross, Weird inventions, and Stuff we’ve yet to categorise. One of my favourites is for the sale of Snow. Here’s what the seller had to say about the product:

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“So far, we’ve got over a foot, and it’s still coming down. We really don’t need more than a few inches here, so we’re making the rest available to the highest bidder. Due to the perishable nature of snow, and because not even 4WD vehicles are having much luck on our local roads, the winning bidder must make arrangements for pickup. This snow doesn’t pack very well, so you’ll have to make your own packing arrangements as well. Note that I’m only offering the excess snow from our own property. If you need it, I may be able to arrange for you to get more. I’ll accept cash or money order for payment. If you clear a path from Interstate 40 to my house, I’ll discount your winning bid, charging only an amount equivalent to the Ebay fee for the closing bid. Take our snow, please…”

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I also laughed when I saw that drug-free urine, raccoon’s penis bones, the Internet (someone bid 1 billion dollars-it’s real worth would be priceless), nine used toothbrushes, dirt from the US civil War, a UFO Finder, a Russian sub (a real one!) and Absolutely Nothing were on sale. Here’s what the seller said about the latter:

“ABSOLUTELY NOTHING for sale, zero, zilch, nada. NO RESERVE on this vastly under appreciated commodity. Why suffer the disappointment of shelling out big bucks on junk you don’t want, can’t afford, and don’t need, when, for a small fee, you can completely bypass the disappointment! You expect nothing, and that’s precisely what you will get. I’m hoping I can build up a regular clientele for absolutely nothing, because finding nothing is much easier to acquire than most of the other items I sell. And shipping costs are minimal, because, well, nothing weighs nothing. And it’s very cheap for me to buy, as it costs me nothing. So forget about those Beamers, those houses in the suburbs, those electronic gadgets, those fashionable clothes that are outdated before you leave the store; THEY won’t bring you happiness, NOTHING will! The ancient Chinese Sage advised us that less is more. Therefore, NOTHING is most. Here is your chance to FINALLY get exactly what you’ve always deserved! Bid with confidence, becauseI guarantee NOTHING! Aren’t you weary of everyone whining that they can’t find NOTHING to buy? Well, here it is, ladies and gentlemen, step right up and mail me your dollars, I have an unlimited supply of what you really need most in your life, but were never quite sure how to acquire it. You could pay hundreds, thousands, even tens of thousands of dollars for the same thing from any one of a hundred political organizations, religious groups, or federally mandated taxing organizations, and not get one single thing that I’m not providing for a nominal fee of a $1.00 bid. And don’t despair if you get sniped out at the last minute this week, I’ll have a fresh supply available next week as well. Item is guaranteed to be exactly as described. California residents please add 8.25% sales tax.”

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So, with every great step forward for humanity we have our tricksters helping us along with their great powers of humour. With Ebay a new way of collaborative consumerism has entered the so-called ‘first world’ psyche. The question is: Where do we draw the line between supply and demand for what we need to have a sustainable existence, and buying for the sake of addiction to shopping? I recently heard of a new term coined Affluenza. It is the disease of always wanting more money and material objects even if it means having a lesser quality of life. Hey, someone has even sold the ‘Meaning of life’ on Ebay for a mere $3.26!

About The Author Jesse S. Somer http://www.m6.net Jesse S. Somer didn’t like it when he saw that a girl was selling her ‘booger’ over the Web. However, in this girl he sees the power of creative imagination that is furthering our species’ consciousness.

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Privacy advocates, bloggers, and many people’s own low tolerance level for creepiness may damage not just the advertising program but MSN itself.

MSN PPC Advertising Demographic & Behavioral Targeting Features Overview

The coolest thing about the new MSN PPC advertising network is that it will incorporate demographic information and “behavioral targeting”–at least that’s what many bloggers in the marketing field seem to think. MSN will be the only search engine advertising program that lets advertisers know roughly what proportion of users who search on a particular keyword are interested in certain market segments, as well as those searchers’ demographic breakdown. For instance, MSN might tell you that most of the searchers on the keyword “monster truck rally” appear to be women aged 50-65, and that they also generally appear to be interested in auto racing and auto parts, but are not more likely than other searchers to buy an automobile online.

How will MSN know so much about searchers? Ah, that’s the interesting part… MSN has quietly been assembling and sorting this information for years in preparation for this venture. That is, it uses cookies to track individual users’ web browsing at the MSN portal–just as every other business website does. Presumably it will also connect the data with information from user profiles from MSN’s .NET passport and Hotmail, in order to determine searchers’ demographic information such as sex and occupation.

Potential resistance to MSN’s demographic and behavioral marketing

Now, if you use the MSN Search, and you also have a .NET passport and/or Hotmail account (as you probably do, even if you’ve forgotten ever signing up for it back in 1998 when you wanted a free email address to sign up to read the New York Times online), all your searches may be matched up with your user information from your .NET passport or Hotmail account–and will be, even if the information is kept separate from your personally identifying information.

If you actually were honest on your application to those services, that information may include your address, average annual income, personal interests, and a lot of other juicy bits of information any self-respecting marketer or voyeur would love to have. Even if you weren’t honest, at the very least it might include the addresses of the people you have exchanged emails with, your IM buddies, and just which newsletters you’ve signed up for and whice you’re sending to the junk email folder.

Future implications for search engine advertising

Of course, Microsoft Corporation has such a sterling reputation in the internet community and the world at large that it will undoubtedly be trusted implicitly with such a wealth of information on every user. And most people have absolutely no reason to care if their online activity were associated with their real identities, anyway.

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True, it is widely believed that almost a quarter of all web page views and a comparable proportion of search engine searches involve naughtynaughty pictures. But surely that’s the work of a small army of trench-coat-wearing filth addicts who spend all day doing nothing but feed their habit, and on multiple computers simultaneously. Certainly not you, any of your family members, or that guy in the shipping department who wears a WWJD T-shirt to work everyday and is always trying to convince anyone in earshot that dinosaurs and the radioactive dating of their fossils are yet another figment of the degenerate left-wing imagination.

So naturally, Microsoft has nothing to worry about. Privacy advocates, bloggers, message boards and chat rooms around the internet won’t be on fire with warnings not to use MSN search unless you want a permanent record of your doings attached to that Hotmail account you deleted but that may not have really been deleted. And no prosecutor will make headlines by trying tointroduce a defendant’s MSN online activity history as evidence into court.

And so it naturally follows that we can all forget about Overture and Google Adwords since there’s a new kid on the block who’s so much cooler.

Previous page: Background of new MSN PPC Advertising Network

If you’re interested in reading further, one of the most extensive discussions of MSN’s new advertising program is the marketing blog of Charlene Li at the Forrester corporation. That blog is representative of the rose-colored-glasses view held by the big corporate marketing world. Microsoft’s press release announcing the new MSN advertising program is also worth reading if you’re that into this.

About the author

Joel Walsh is the head writer at UpMarket, internet marketing services, online copywriting services, & website content provider focusing on small and medium-sized businesses and those who serve them.

About the Author

Joel Walsh is the head writer at UpMarket, internet marketing services, online copywriting services, & website content provider focusing on small and medium-sized businesses and those who serve them. Website: http://www.upmarketcontent.com

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What do you want to achieve in 2005?

 by: Richard Grady

Welcome to the New Year everyone

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So what do you want to achieve this year…..?

• To start your own business?
• To lose some weight?
• To give up smoking?
• To quit your job?
• To spend more time with your family?
• To live a healthier lifestyle?

The statements above are some of the more common goals that people set themselves at the beginning of a New Year. This time of year is traditionally the time when we make ‘New Year Resolutions’ - those little promises to yourself that are usually forgotten about by the middle of January (if not sooner)!

So what can you do to ensure that your resolutions are not just a distant memory by Feb 1st? Well, everyone is different and I can’t promise that the same techniques will work for all but one of the best ways of staying on track is to put some proper planning in place and that usually means writing things down.

It is all too easy to think to yourself ‘Yup, I’m going to lose a few pounds by March’ but if that is all you do, you will almost certainly fail. You need to take action and one of the easiest ways of forcing yourself to do this is to work to an action plan. Let me explain…..

With any major goal that you want to achieve, it should be possible to prepare a plan of how you wish to achieve the goal and over what timescale. To take the weight loss example above, you may have decided that you need to workout three times a week and cut out various foods if you are to achieve your target weight. Therefore put this down in writing and monitor yourself on a weekly basis to ensure that you are actually doing what you are supposed to be doing. If it helps, stick the entire plan/calendar on your wall or fridge so that you can’t help but see it everyday.

If you want to start your own online business, you will need to be dedicating a certain amount of time to this each day, let’s say two hours. So draw up a plan that covers the next few months which details exactly what you want to have achieved by the end of each week/month, for example:

Week 1 - Prepare basic template for website

Week 2 - Learn how to use a basic HTML editor

Week 3/4 - Design and build actual website

…..and so on.

Of course, the above is a very simplistic example and your real plan will probably be far more detailed but the point is that having a plan to work to WILL help.

Many people like working to lists - that is, they like having a list of outstanding tasks to do because they enjoy ticking the jobs off once they are completed. Working to a plan is very similar because you can ‘tick off’ each milestone as you pass it.

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One thing that I wouldn’t recommend though is spending too long drawing up the actual plan. I once worked for a company and was involved in a major project that had various timescales etc that had to be worked to and the Managing Director asked me to draw up a project plan in a particular format. Now this format was incredibly detailed and it would have taken me about a week just to prepare the plan. I felt this was wasted time and as the project leader, I refused to prepare the plan in the way that he wanted and instead spent a couple of hours drawing up a much simpler ‘check list’. He wasn’t impressed but I guess he was just one of those people that prefers to spend their time planning rather than DOING. The end result was that the project was completed on time and without too many problems but had I spent a week on unnecessary planning, we would have probably ended up a week behind schedule.

So plan your actions by all means but don’t turn the actual planning phase into a project all of its own. People can sometimes be reluctant, even scared to take action and therefore drag the planning out as long as possible in order to put the ‘hard work’ off.

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Don’t let this happen to you and be sure you plan in the right way - don’t use it as an excuse not to take action in the first place.

Planning won’t guarantee that you achieve your goals but it will certainly help and will definitely give you the edge over the majority of people that simply don’t bother…..

Copyright 2005 Richard Grady

About The Author Richard Grady has been helping ordinary people earn online since 1998. He writes a free newsletter which is published every two weeks. To subscribe (and claim your free gifts), visit: http://www.thetraderonline.com/newsletter.html

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hings You Should Try To Barter For Before Buying

 by: Larry Dotson

1. Information Products - it could be ebooks, "how to" videos, cassettes, magazines, newsletters, paid e-zines, courses, etc.

2. Advertising Space - it could be banner ads, ezine ads, ebook ads, magazine ads, newspaper ads, tv ads, fax ads, online classified ads, etc.

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3. Web Hosting - you could offer a free advertisement for their web hosting service on your site in return for free or discounted hosting.

4. Software - it could be for tax software, web site authoring software, accounting software, newsletter software, graphic design software, etc.

5. Writing/Editing - it could be for web site content, promotional articles, press releases, e-zine articles, promotional ebooks, etc.

6. Accounting/Bookeeping - you could offer a no cost advertisement in exchange for their accounting and booking services

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7. Consulting - it could be market consulting, legal consulting, computer/software consulting, business consulting, etc.

8. Copy writing - it could be for brochures, business cards, classified ads, sales letters, product packages, banner ads, promotional products, etc.

9. Merchant Accounts - you could offer no cost insert ads in your product packages in exchange for the option of accepting credit cards.

10. Internet Access - you could offer a no cost pop up ad on your web site in exchange for free or discounted Internet access.

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Copyright 2005 Richard Grady

A few weeks ago I touched on the subject of getting other people to do your work for you. I want to cover this topic in a bit more detail as outsourcing is a superb way of saving yourself both time and money.

By way of example, let me start with a short story

At 8.30pm one night last week, I started to wonder whether it would be possible to automate a particular part of one of my website design processes. At present I do this task semi-manually and it takes me about 4 hours to generate a multi-page website.

Anyway, by 8.45pm I had scratched out an outline of what I would need a new custom piece of software to do to automate this task and by 8.59pm the ‘project’ was advertised on one of the main freelance websites….

Within 2 minutes I had the first bid from a programmer….

Within 15 minutes I had four more bids….

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Within 45 minutes I had accepted a bid and the programmer was working on the project.

Two days and $75 later (and with less than an hours work required by me) and I had a brand new piece of custom software which can complete the task in question in seconds rather than hours!

With several excellent freelance sites around nowadays, it is very easy to find a programmer/web designer/writer/whatever that will be happy to work with you and the cost (as illustrated above) will often be far less than you might expect.

If you spend some time thinking about the type of tasks you could outsource, I am sure you will soon come up with a fairly substantial list. The following are just a few ideas:

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Website design
Website maintenance
Copywriting
General writing - for example of an entire eBook!
Software design/creation (for your own use or resale)
Graphic design
Script installation (and creation)
Dealing with your support emails
Finding new affiliates
Finding new link exchange partners

And so the list goes on….

Of course, as with anything, there are a few things to be aware of when outsourcing so here are my top tips for a successful project:

1. Only post your project on the main freelance sites (list below). This will give you the best exposure and the highest level of competition from bidders. This means keen pricing and a good range of expertise from which to choose from.

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2. When you post your project, ensure that you detail EXACTLY what is required. The more information the better. If you start adding to the brief after a freelancer has placed his/her bid, expect the price to rise….

3. Try and keep the brief as simple as possible. Remember that English may not be the first language of some of the freelancers and whilst I have never had any communication problems (in fact, most of the programmers I have used have a better standard of written English than the majority of my fellow countrymen!), it makes sense not to over-complicate matters with slang etc that may not be understood.

4. Don’t always opt for the lowest bid. All of the freelance sites listed below allow you to view feedback ratings for freelancers and I usually base my decision on this rating. I would rather pay a bit extra and use someone with a superb rating than save a bit of money and use a new freelancer. They may be great at what they do but unfortunately when you are dealing with people at a distance, you have no way of knowing and in my view, it isn’t worth the risk and potential extra hassle. Go with someone that has already proven themselves.

5. If your project is to create something that you want to resell (for example a software product or an eBook) make sure that you stress in the brief that at the end of the project, you will own the copyright and will have access to the source code/files. Obviously you want to ensure that the freelancer doesn’t come back to you in the future complaining that you are selling his/her work and that you can edit the product if you need to without having to find the original creator. It would also be wise to include a condition stating that the freelancer is not allowed to use your product in the future for someone else or indeed sell it themselves.

As for which freelance site to use, there are three that I recommend but my absolute fave is http://www.thetraderonline.com/scriptlance.html and this is definitely my ’site of choice’.

Alternatively, try www.eLance.com or www.Rentacoder.com

About the Author

Richard Grady has been helping ordinary people earn online since 1998. He writes a free newsletter which is published every two weeks. To subscribe (and claim your free gifts), visit: http://www.thetraderonline.com/newsletter.html

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How to Laser Your Email Messages

 by: Jean Hanson

If you’re in business and use email, you’ve likely learned to KISS (keep it short & simple). However many people still think that writing an email should be like writing a letter to Aunt Sally. Letters are traditionally long and detailed. With email, however, you need to be laser-like, or risk losing your reader half-way through the first paragraph.

If you spend a lot of time with email like I do, you really appreciate emails that are short, to the point, and stick to one topic (this makes it easier to find the information later). Use plenty of white space to make the email easy to read. Do this by using short 2 to 3 sentence paragraphs, and keeping the length of the email to 4 or 5 short paragraphs. If you go much longer than that, it might be set aside for reading later.

It’s also important to put some thought into your Subject line so that the recipient has a clue as to what the email is about. For example, rather than saying, ‘I have a question for you’, you could say, ‘Question about our meeting tomorrow’.

Something else that can be very helpful when replying back and forth to emails is to change the Subject line if the subject changes from the original email. I’ve had a hard time finding an email by subject line when the person sending me the email replies to me and the topic we’re talking about doesn’t have anything to do with the Subject line any more.

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And here is the most useful tip I can give about lasering your email messages. When having an email discussion, cut out parts of the email that no longer apply, and place your reply underneath the paragraph or sentence you’re replying to. Here’s an example of an email dialogue:

==========
	
At 10:36 AM 10-28-04 -07:00, you wrote:
	
	
  >> Wow, I can’t believe the leaves are almost completely off
	
  >> the trees already! We’re going to spend our weekend
	
  >> raking…how about you?
	
	
  The leaves have barely started turning colors here so I don’t
	
  think we’ll be raking for a while.
	
	
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  >> In fact I’d like to go out to a movie this weekend but have
	
  >> no idea what’s playing. Any suggestions?
	
	
  Do you like animated movies?  I hear Shark Tales is pretty
	
  good!
	
	
  >> I’m looking for some quick and easy recipes that I can whip
	
  >> up in a half-hour or so. If you have any web sites or
	
  >> cookbooks you can recommend I’d appreciate it.
	
	
  Check out Minute Meals (http://www.allfood.com/mmeal.cfm).
	
  They have a quick and healthy section you might like.
	
==========
	

Pretty easy to read, isn’t it? It’s just like a conversation. You’ll notice that each reply is listed directly under the original statement (which had been reduced down to only the message that needed to be responded to). Most email programs will automatically put the >> in front of the original email, so you can easily see who wrote what.

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If you’re a business user of email, I encourage you to sharpen your skills for sending and replying to email. It will save you time and energy so that you’ll have more time for bigger and better things!

About The Author Jean Hanson is a Certified Professional Virtual Assistant. Discover how partnering with a virtual assistant will give you more time to do the things you love to do! Visit her at http://www.vaofficesolution.com. Jean is also the author of the eBook, Virtualize Your Business - http://www.virtualizeyourbiz.com.

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Can Three Words In Webster’s Dictionary Be The Key To Customer Loyalty?

 by: Sean D’Souza

Are you concerned about customer loyalty? Are your customers so loyal that they will stick with you through hell and high water? And if not, you really need to question how you can create a customer relationship that s so gluey, that you never go bluey in the face. Funnily you don t have to go far. Reach for your Webster s dictionary and you ll discover a hidden secret to customer loyalty.

Do you find it amusing? Giggle if you must, but stick with me and I will show you the simplicity and longevity of this sane advice that will change your marketing strategies and tactics forever.

But First, Let s Look At Nasty Hurricane Andrew

In August 1992, Hurricane Andrew went bananas. Like a drunk on one too many Tequilas, he tore into South Florida with wind gusts of 175mph, redrawing the landscape as he stomped onwards. Approximately 600,000 homes and businesses bore the brunt of his menace.

By the time Andrew left, he had run up a tab of $26 billion dollars and the curses of some very, very angry insurance companies. Andrew had single handedly run up the highest insurance recorded payout in history if you don t count September 11.

Many an insurance company looked gloomily into their crystal balls and decided the future was too dicey. So while they grudgingly forked out the costs required to cover the claims, they refused to renew customer policies.

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State Farm Insurance Had a Different Opinion

The biggest reason Hurricane Andrew blew the roofs off the houses was because contractors had not anchored them to the frames. State Farm not only happily forked out the policy claims but also paid its customers more to bring the houses up to code.

Amazingly, this insurance company was willing to overpay just to make sure their customers have peace of mind should Andrew or one of his family come visiting.

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State Farm Wasn t Too Far From the Leo Burnett Advertising Agency

Agencies are like turnstiles. Clients come, clients go and it s the same mantra for employees. Not if you look at the Chicago-based agency called Leo Burnett. At Leo Burnett, over a four-year period from 1986 to 1989, 98 per cent of business came bounding back from repeat clients. No other agency even came close.

Furthermore, this Houdini of advertising has had an almost zero client defection rate for decades. In an almost boring, old fashioned way, they adopt a loyalty based management that keeps clients superglued to them. And it continues to amaze and fascinate the roller coaster advertising industry that can only watch in awe and extreme fascination.

Which Brings Us Back to Webster s, Doesn t It?

Now let s look at how Webster s Dictionary defines the word Client. It says: A client is one who comes under your care, guidance and protection.

See those words?

It doesn t say someone you need to get money or make profits from. It asks, even beseeches you to care, protect and guide your clients, like you would with your own child. Everything you do, you do unselfishly for that child. You put your heart and soul into creating a safe, educated environment. You become the guide and the protector. You create a bubble as secure as you can to make absolutely sure they get the very best.

Scary, isn t it? Especially when you look out there at so many companies, whose single motive is to simply get the sale and move on.

Hurricane Andrew Moved On, State Farm Moved Up

As soon as the brouhaha of Andrew s visit died down, up came the vultures from other insurance companies. They tried to woo State Farm policy holders with discounts and other incentives. Most of them found doors slammed in their face. Their customers were staying loyal no matter what bait was being dangled in front of them. When the chips were down, State Farm pitched in to help like family. There was no way the customers were going to let down their own family.

Adhering strictly to Webster s, State Farm had cared, guided and protected its clients. And the clients were repaying that with rock solid loyalty.

Leo Burnett Did The Same With This Hidden Clause

The same principles apply to Leo Burnett. Like mother hens, they fuss over their clients, doing acts of guiding and protecting that other agencies would never even consider. Its first client, Green Giant, is still a customer some sixty years later. Even back then, founder, Leo Burnett, put in an additional clause that enlarged the standard vendor agreement of buying space, producing ads and maintaining confidentiality.

It read: Counselling with you in regard to your advertising and sales efforts, seeking new ways to improve your advertising, make it more productive, and in every way within our power, working with you to advance your business.

Founder Leo has been dead for over 30 years, but the tradition of caring, protecting and guiding doggedly lives on. Their policy is simple. If a customer runs into a bad year and has to cut back on its advertising - let s say by 50 percent - Burnett doesn t automatically cut back on its services by 50 percent and pull half of its management off the account. The company is willing to lose money on an account over the short term.

The inevitable result? Of its 33 clients, 12 have been with the company for over twenty years, and 10 for over thirty years.

Paying Attention to Webster s Is Not Enough

It needs more. And that more is called sacrifice. Just like with children, you can t deal with fifty all at once. Each child needs its own time, space and guidance. This requires huge resources, and if you chase every possible client, you re soon going to run yourself pretty ragged.

The Leo Burnett Agency chooses carefully. It selects its potential clients, as you no doubt will. In 1994, 54 companies invited the agency to talk about a business relationship. Burnett pursued only five.

If your selection of customers isn t deliberate and systematic, you will run yourself ragged trying to service customers that share neither your dreams nor standards. Invariably, you will find discord and the desire to care, protect and guide will evaporate like moisture on a hot summer s day.

Care, Protect and Guide Even If You Have To Send Clients To Your Competition!

If you re scared, back out now, because I m going to ask you to do something no seemingly rational business does. That is, you care about your client so much, that you take pains to send them to your competition if you cannot help them.

Hang on. This isn t as bizarre as it sounds. If you really do care for your clients, you should want them to get the best advice possible. However, no one said you shouldn t make money off this.

If you sell high end BMWs and you know your client needs a more economical Toyota, you should logically send them over to your competition. However, if you set up a deal with the Toyota dealer, you can not only generate a commission, but also give your potential client a bonus or discount if they go specifically through you.

Hey, those customers are going to walk anyway, once they find their exact needs aren t being met. And if they get stuck with something they don t really need, they re going to be mighty mad once they find out. You aren t doing yourself or them a favour by making them stick to what you have to offer. Sending them to a competitor that you know will treat them well, endears you to the customer and ensures a tidy profit as well.

Welcome To The Land Of Endless Loyalty

Loyalty at its very roots is exceedingly simple. It s exactly like a parent-child relationship. While no doubt you will come to depend on technology as your client base grows, the enduring thread that binds it all is the underlying psychology.

Inevitably, you won t always have a trouble-free course, and both Leo Burnett and State Farm have had stormy days. The only way out of the driving rain is to heartily embrace the care, guidance and protection concept. Let it be your guiding light, far superior to any mumbo jumbo mission statement, leading to exponential profits and devoted clients.

All you have to do to succeed is play Mother Hen.

And say a silent thank you to a certain Mr.Webster.

* Source: The Loyalty Factor by Frederick Reichheld.

** Secondary Source: Me. I worked at Leo Burnett in the 90 s.

Footnote:

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This Care, Protect and Guidance, is the same system that PsychoTactics uses for its subscribers, members and clients. Should you come under our wing, we would do everything in our possible power to get you the best knowledge and guidance. This is the whole ethos, the guiding principle of why we exist and why your business should exist. If you adopt this concept in your every day business, you’ll have nothing but unending success.

About The Author © 2001-2005 Psychotactics Ltd. All Rights Reserved. Sean D’Souza If you would like to learn more about the way the human brain works, and how customers make buying decisions, go to http://www.5000bc.com Want to find a secret library of small business ideas? Where can you find simple, yet electrifying ideas, on copywriting, public speaking, sales conversion, psychological tactics and branding? Head down to http://www.5000bc.com today and judge for yourself. P.S. If you like the article, feel free to share it with your own list, post it on your site, post it on your blog, or add it to your autoresponder.As long as you leave it intact and do not alter it in anyway. The authors byline, biography and brought to you by link must remain in the article. Please notify me where my article is used online and off line. sean@psychotactics.com

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S - System
A - Attitude
U - Understanding
S - Solutions
A - Action
G - Guidance
E - Enthusiasm

System - By system, I mean a way to advertise and promote your
opportunity. There are 3 main parts to a good system:
1. Ads and promotions to get traffic coming to your site.
2. An interesting site that makes people want to know more.
3. Autoresponder messages to follow up with your prospects.
Many opportunities have their own marketing system. Also, someone
in the upline can tell you what works best for that opportunity.

Attitude - It is important to have a positive attitude. A big
part of that is believing in yourself and your product or
service. Your positive outlook and your success-oriented mind-set
can help give you the energy and the drive you need to accomplish
whatever goal you wish to attain.

Understanding - You need to understand that success and the
desired income does not happen overnight. You should know from
the start what is required in terms of time, effort, and money,
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Keep in mind that even with a proven formula, different people
may get different results.

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instead! Most MLM businesses will have two types of solutions;
one type from the product or service and one type from the
opportunity itself. For example, if you provide long distance
phone service, it could be a solution to high phone bills. The
opportunity may be a solution for people who want to work from
home and spend more time with their children.

Action - You may have the World’s best marketing system or an
experienced mentor to guide your every step, but you still need
to make it happen by taking action! You should have a weekly and
a monthly plan that you’re able to follow. The plan should
include reviewing/updating ads, answering questions from your
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just getting started or people who want to take their business to
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that road. Helping others and passing along tips helps increase
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you are ready to do what it takes to make things happen. The
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successful in network marketing.

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How To Attract Buyers Using The Right Sales Terminology

 by: Abdallah Khamis Abdallah

It is always important that you use the right terms when marketing your product to potential buyers. The right terminology may mean increased enquiries for your product and possibly more sales.

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Failure to use these terms may leave potential customers undecided or going to the competition to satisfy their needs. Your competitors may be making more sales by using these terms intelligently while you are still stuck with dry unattractive terms in your promotional materials.

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In using these attractive terms care must be taken not to overuse them or to display mere rhetoric with no matching action to back them. You ought to choose which terms to use and when the right mix of terms may be used together. Circumstances may also not allow you to use certain terms at certain times and sound discretion must be applied in their usage.

Apart from advertising copy and sales promotion materials the terms may be suitably used whenever talking to potential customers. You ought to speak with confidence and emphasis if they are to believe your claims regarding your products.

Here is a listing and brief descriptions of these terms:

FREE: Perhaps the first and foremost of these terms. You ought to give the customer something free to persuade him to buy your product and not those of your competition. It could be free advice, a free report or another product of lesser value. But the free offer must be tied to the buying of the product otherwise you may not make substantial sales.

MONEY: Mention money and everybody’s attention is caught. It could be “great Value for money” or a donation to a worthy cause or a sweepstake tied to the buying of the product. Find out a way of factoring the issue of money in your sales material if you want to make more sales.

NEW: If the product is new or if there are new facts or ingredients in the product then say so. It will create interest from potential buyers. Everyone loves new things and people are willing to abandon old unattractive products for new better ones. Some do it just to break the monotony.

SAVINGS/REDUCED PRICES/PRICES SLASHED/DISCOUNT: Customers want goods at lower prices and use the money saved for other needs. If you can demonstrate that the prices have been reduced whether by giving a discount or by selling at a lower price then you are likely to attract prospective customers.

QUALITY: You ought to tell your customers that your products are of a high quality to win their confidence. Mentioning a quality standard you have attained or showing a quality mark from a national or international standards body such as the International Standards Organisation (ISO) may easily demonstrate this

BUY NOW!: Don’t forget to mention this term at the end of your ad. Put it in a conspicuous place in a bold, big font size somewhere in your ad and it may work like magic. This term helps to inform the doubting prospect to take action now and not later.

LIMITED TIME OFFER: If you are giving away free goods with your product or are giving an irresistible offer it is best to make it for a short but reasonable time. This will cause whoever is interested in what you are offering to expedite his buying decision so that he does not miss it. This is where the use of this term comes in. The use of this term should be used after taking into consideration the type of offer you are giving whether it is attractive enough to prospective customers and the quantity of products in stock whether they will be sold in sufficient quantities within the time offer period.

MONEY BACK GUARANTEE: By giving your customers a 30 days money back guarantee and no questions asked if they are not satisfied with the product if they return it in a saleable condition, you are demonstrating a measure of credibility and reliability of the product. Do not fail to give this guarantee. You will definitely win over the doubting customer by giving him the guarantee.

TESTIMONIALS: Provide brief statements from satisfied customers who liked your product and include their names and location. This shows that your product is genuine and has been tried and tested to some customers’ satisfaction.

BENEFITS/GAIN: Explain to the customer the benefits he is going to get by using the product. We use products because of the utility we expect to derive from them and an explanation on what will be obtained from their use is important.

ADVANTAGES: Even if you do not mention this term, please explain the superiority of your products over you rivals’ products. What features are more outstanding? Is the quality much higher? Are the ingredients more and is the price lower?

ONLY: By specifying the uniqueness of your product you are very much likely to entice prospective customers to buy your products. This uniqueness may best be expressed by using the term “only” appropriately. This shows customers you have an edge over competitors, materials and products to delight their customers and stay ahead of the competition.

Please note that the use of these terms on their own will not make high sales without the presence of a valuable product and the right mix of factors such as a strong distribution network, attractive packaging and a strong brand name, an effective and efficient friendly customer service among a host of other factors.

The whole business must be geared towards providing better customer service and care and continually improve its marketing materials.

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Mere usage of terms without ensuring that your products meet the highest safety standards and customer expectations will not do much to improve sales. The company must develop ways of measuring and meeting customer expectations if it is to gain and maintain a high market share.

About The Author Abdallah Khamis Abdallah is a freelance copywriter and ghostwriter. To learn more about how you and your business can benefit from viral and credibility marketing solutions visit his website at: href=”http://www.qualitywritingsolutions.com” target=new>http://www.qualitywritingsolutions.com.

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